• Enables better response to economic conditions and competitive challenges of the airline industry
• Combined network provides improved opportunity for growth
We are Spreading Low Fares Farther
People (Union & Non-union Representation)
AIRLINE
Active Aircraft(As of March 31, 2011)
550 140
Workgroup Non-union Union
Fleet & Passenger Service 2,536 / IAM 141(Reservations, Customer Service, Ramp, and Operations Agents)
Dispatchers 43 / TWU 540
Flight Attendants 1,793 / AFA
Flight Instructors 17
Flight Simulator Technicians
Maintenance 423 / IBT
Pilots 1,595 ALPA
Stock Clerks 40 / IBT
Workgroup Non-union Union
Customer Service Agents 2,848 / IAM
Reservations 2,309 / IAM
Dispatchers 180 / TWU 550
Flight Attendants 9,727 / TWU 556
Flight Instructors 60 / TWU 557
Flight Simulator Technicians 23 / IBT
Maintenance (+A/C Appearance Techs)
1,897 / AMFA
Pilots 6,027 / SWAPA
Ramp, Ops & Provisioning 8,179 / TWU 555
Stock Clerks 164 / IBT
2 w w w. l o w f a r e s f a r t h e r . c o m
Active Aircraft(As of March 31, 2011)
550 140
Specialty Aircraft Arizona OneCalifornia OneFlorida OneIllinois OneThe June M. MorrisLone Star OneMaryland OneNevada OneNew Mexico OneNolan Ryan ExpressShamu Silver OneSlam Dunk OneThe Spirit of HopeThe Spirit of Kitty HawkSpirit OneTinker Bell OneTriple Crown One
Colts OneFalcons OneRavens OneBrewers OneMagic OneHarry Potter One
2010 Revenues(In millions)
$12,104 $2,600
2010 O&D Revenue Passengers
approximately 88 million nearly 25 million
2010 Load Factor 79.3% 81.4%
2010 Departures 1,114,451 252,663
Airports Served(As of April 2011)
72 69
Boeing 737-300: 169Boeing 737-500: 25Boeing 737-700: 356 = 550 total
Boeing 717-200: 88Boeing 737-700: 52 = 140 total
A Closer Look: Fleet
Fleet
At A Glance
w w w. l o w f a r e s f a r t h e r . c o m 3
Recent Notable Awards
• In March 2011, Southwest Airlines ranked fourth on Fortune’s World’s Most Admired Company list and is the highest ranking commercial airline.• In March 2011, PR News CSR Awards named Southwest Airlines Best Annual Report for the 2009 Southwest Airlines One Report™. • In January 2011, TLG Communications awarded Southwest Airlines to its list of Top 10 US Business Thought Leaders. • Southwest Airlines was recognized as a Top Employer in G.I. Job’s 2011 list of Top 100 Military Friendly Employers. • Southwest Airlines was listed in Computerworld’s 2010 “Best Places to Work in IT.”• In December 2010, Southwest Airlines was named “Best Low Cost Airline in North America” by Business Traveler Magazine.
• FAA Aviation Maintenance Technician Diamond Award of Excellence, August 2010 (14th year of winning)• Selected Best Value Airline by Smarter Travel, 2010• Air Transport World Market Leadership Award, 2009• Airline Quality Rating – Top-ranked Carrier, 2008• Airline Quality Rating – Top-ranked Low-Cost Carrier, 2009 2010• Travelzoo – Best Provider of Domestic Air Fare Deals, March 2009• Marketing Sherpa’s 2009 Email Awards competition• Airline Quality Rating 2008– Top–ranked airline, April 2008• PRWeek Award for Best Use of Internet Media, with C-K PR, March 2008
Community Programs • Adopt-A-Pilot• LUV Classic• National Hispanic Cultural Center• Ronald McDonald House Charities• Share the Spirit
• March of Dimes• Habitat for Humanity• American Cancer Society• Make-A-Wish Foundation• Hands On Atlanta
Frequent Flyer Program
Rapid Rewards A+ Rewards
Awards & Programs
4 w w w. l o w f a r e s f a r t h e r . c o m
Rank(Number of daily departures as of March 2011) Combined
1 Las Vegas Atlanta Baltimore/Washington
2 Chicago (Midway) Orlando Chicago (Midway)
3 Phoenix Milwaukee Las Vegas
4 Baltimore/Washington
Baltimore/Washington
Atlanta
5 Denver Fort Myers Phoenix
6 Houston (Hobby) Tampa Orlando
7 Dallas (Love Field) Indianapolis Denver
8 Orlando Boston Houston (Hobby)
9 Los Angeles LaGuardia Dallas (Love Field)
10 Oakland Ft. Lauderdale Los Angeles
Top 10 Cities
• Third-largest airline in the world by boarded number of originating passengers boarded (as of 2010)• Fifth-largest passenger fleet of aircraft among all of the world’s commercial airlines• Has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics• 38 consecutive years of profitability, a record unmatched in aviation history
• AirTran was the first major airline to have wi-fi installed on all aircraft.• AirTran launched XM Satellite Radio in 2005 with Elton John’s image on the side of the aircraft. • AirTran has a great partnership with The Coca-Cola Company and serves more Coca-Cola products (19 brands) than any other airline.• Comedian Mark Malkoff lived on an AirTran aircraft for one month and earned a Guinness World Record by taking more than 130 flights.• AirTran renamed one of its Boeing 717s “AirTranica” in honor of Danica Patrick’s first Indy Racing League win.
* Southwest Airlines service to begin February 2012*
Panama City Beach
Charleston
Greenville-Spartanburg
Bermudaudauudada
Additional Information & Disclaimers
Cautionary Statement Regarding Forward-Looking Statements This communication contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are based on, and include statements about, Southwest’s estimates, expectations, beliefs, intentions, and strategies for the future. These statements generally can be identified by the fact that they do not relate strictly to historical or current facts. Specific forward-looking statements include, without limitation, statements regarding Southwest’s plans and expectations with respect to the acquisition of AirTran and the anticipated impact of the acquisition on Southwest’s financial and operational results, including without limitation, the expected impact of the acquisition on (i) Southwest’s strategies and goals; (ii) its growth and competitive position; (iii) its Customer experience; (iv) its future operations, including fleet plans; and (v) its results of operations, including expected synergies and earnings and cash flow impact. These forward-looking statements are based on Southwest’s current intent, expectations, and projections and are not guarantees of future performance. These
statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) Southwest’s ability to successfully integrate AirTran’s business and realize the expected synergies from the transaction; (ii) the impact of fuel prices and economic conditions on Southwest’s business plans and strategies; (iii) the impact of the economy on demand for air travel and fluctuations in consumer demand generally for the services to be provided as a result of the transaction; (iv) actions of competitors, including without limitation pricing, scheduling, and capacity decisions, and consolidation and alliance activities; (v) the impact of governmental regulations on Southwest’s operations; and (vi) other factors, as described in the Company’s filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2010.
• Overlap markets represent less than one percent of total industry domestic available seat mile capacity.
