Learning Objectives

• You will need to understand the codes and conventions of a Film Poster.

• You will understand how different genres are constructed through Media Language.

• You will start to learn Media terminology.

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• What makes a Pass Grade, Merit Grade and Distinction Grade?

Differences in Pass Merit and Distinction grades

• P2 outline ways in which a media product is constructed for a specific audience.

• M2 describe ways in which a media product is constructed for a specific audience with some detail and with reference to appropriate illustrative examples

• D2 explain ways in which a media product is constructed for a specific audience with reference to precise and detailed illustrative examples .

What do you normally see on a poster?

• Image• Title• Names of stars• Production company• Genre identification• Colour• The Main characters• Where the action takes place

Theatrical Posters

Colour

Mode of Address

Tag Line

Lighting

Name of Films

Image (half skeletonsLinks to genre)

Close up Shot

Colour and font

Characters in film in order of importance

Lighting

Your turn – look at the previous slide headings and start to

analyse this poster

Media Terminology (higher grades)

Iconography -significant features in the genre

Representation – how someone or place is represented. Stereotypes – simplified version .

Connotations – our human response to the text

Mise-en-scene – everything in the sceneThe lighting, props, Non verbal communication, costume, location

Narrative – how a story is told.Binary oppositions – opposites in the text.Enigmas Codes – puzzles, questions in the narrative.

In pairs – analyse two different posters. Use the list of prompts to help you

Teaser posterWhy are teaser posters used?