12
www.autokon.de Mediakit 2010
www.autokon.de
Mediakit 2010
2
Your Contacts
Publisher’s Head Office
Advertising Manager Walter Schwager phone +49 711 7594-348 [email protected]
Account Manager Mona Frank phone +49 711 7594-436 [email protected]
Order Administration Katrin Bauknecht phone +49 711 7594-315 [email protected]
Konradin Verlag R. Kohlhammer GmbHErnst-Mey-Straße 8 70771 Leinfelden-EchterdingenGermanyphone +49 711 7594-0 fax +49 711 7594-400
Sales Offices International
Belgium, France, Luxemburg Janie Durand13, rue du Général Pershing, 78000 Versaillesphone / fax +33 1 [email protected]
Great Britain and Ireland Jens Smith PartnershipThe Court, Long SuttonHook, Hampshire RG29 1TAphone +44 1256 862589, fax +44 1256 [email protected]
Israel Marcus SheffP.O. Box 42 28, 15 Yakinton Street, Netanya 42141phone +972 9 885368-7, fax +972 9 [email protected]
Italy Cesare Casiraghi, Pubblicità internazionaleVia Cordano 81, 22100 Comophone +39 031 261407, fax +39 031 [email protected]
Switzerland Bruno Fisch, IFF Media AGEmmersbergstraße 1, 8200 Schaffhausenphone +41 52 63308-84, fax +41 52 [email protected]
Japan Teiko Homma, MEDIAHOUSE Inc.Kudankita 2-Chome Building, 2-3-6, KudankitaChiyoda-ku, Tokyo 102phone +81 3 3222-7811, fax +81 3 [email protected]
USA and CanadaCorrie de Groot, Trade Media International Corp.421 Seventh Avenue / Suite 607, New York, NY 10001-2002phone +1 212 5643380, fax +1 212 [email protected]
3
Editorial Staff | Publishing House | Content Analysis
Characteristics: AutomobilKONSTRUKTION ia a specialist publication directly ai-med at design and development engineers within the automotive industry and their suppliers, Expert editorial combines theoretical solutions, practical applications and numerous product innova-tions to inform and isnpire design and development engineers, providing vital decision support when it comes to component specifying and selection.
Frequency: four times a year
Volume and year: Volume 3, 2010
Internet: www.autokon.de, www.industrie.de
Publisher: Konrad Kohlhammer
Publishing house: Konradin Verlag R. Kohlhammer GmbHPostal address: 70765 Leinfelden-EchterdingenCompany address: Ernst-Mey-Straße 8, 70771 Leinfelden-EchterdingenPhone: +49 711 7594-0Fax: +49 711 7594-400E-Mail: [email protected]
Editorial: Angela Scheufler, Product ManagerHerbert Neumann, Editor-in-chiefSusanne Martin, Assist. Editor-in-chiefDenise Fröhlich, EditorAlexander Völkert, EditorGabriele Rüdenauer, Editorial Assistantphone +49 711 7594-257
Advertising: Walter Schwager, Advertising Manager
Print: Konradin Druck GmbH, Kohlhammerstraße 1–15, 70771 Leinfelden-Echterdingen
Subscription rates: Annual subscription Germany € 18.40Abroad € 20.40
Free shipping to qualified recipients only.
ISSN-Nr.: 1866-9131
Volume breakdown 2008 = 4 issuesSize of publication: DIN A 4Total volume: 336 pages = 100.0 %Editorial: 281 pages = 83.6 %Advertising: 55 pages = 16.4 %Loose inserts: 6 pieces
Content analysis of the editorial 2008 = 281 pagesFachbeiträge:Research News 29 pages = 10.3 %CAD + simulation 35 pages = 12.5 %Drives 39 pages = 13.9 %Drives trains 24 pages = 8.5 %Chassis 32 pages = 11.4 %Elektronics + software 33 pages = 11.7 %Bodies + interiors 38 pages = 13.5 %Testing + checking 21 pages = 7.5 %Industry News 21 pages = 7.5 %Advanced training 9 pages = 3.2 %
281 pages = 100.0 %
Circulation audit:
Circulation: Average copies per issue (July 1, 2008 to June 30, 2009)
Print run: 14,725
Distributedcirculation: 14,661 of these abroad: 472
Copies paid: 1,158subscriptions: 32 sales per copy: – other sales: 1,126
Free copies: : 13,504
Remaining and archive copies : 64
4
Geographical breakdown:
Share of distributed circulation % copies
Germany 96.8 14,189Abroad 3.2 472
Distributed circulation 100.0 14,661
Circulation in Germany:
Share of distributed circulation % copies
Post code 0 3.1 440 Post code 1 1.5 213 Post code 2 5.2 738 Post code 3 10.7 1,518 Post code 4 8.4 1,192 Post code 5 10.5 1,490 Post code 6 8.1 1,149 Post code 7 17.3 2,455 Post code 8 12.0 1,703 Post code 9 9.2 1,305Fairs/Symposia/Seminars 14.0 1,986
Total in Germany 100.0 14,189
Abroad Switzerland 32.1 152Austria 54.1 255Other European Countries 13.8 65
Total abroad 100.0 472
Circulation Analysis | Geographical Breakdown
5
Breakdown by company size
Share of distributed circulation % copies
1–9 employees 5.0 730 10–49 employees 6.8 1,000 50–99 employees 14.8 2,170 100–199 employees 12.8 1,880 200–499 employees 7.1 1,040 500–999 employees 8.8 1,290 1000 and more employees 42.8 6,270 Undetermined 1.9 280
Distributed circulation 100.0 14,660
Breakdown by job function:
Management 6.5 950Planing, project management 11.2 1,640Development and design 42.9 6,290Research 18.2 2,670Testing & Checking 11.3 1,660Marketing/Purchasing/Sales 6.1 890Others 2.6 380Function unknown/not determined 1.2 180
Actually distributed circulation 100.0 14,660
Breakdown by position in the company
Owner/Managing director/executive board 6.9 1,010Head of Department 10.4 1,520Group Leader 22.8 3,350Specialist 56.2 8,240Others 2.0 290Position unknown/not determined 1.7 250
Distributed circulation 100.0 14,660
Sectors of industry/branches of economic activity
Business and industry Share of distributed circulation % copies
Sub-contracting industry 65.6 9,610
Motor vehicle suppliers 21.8 3,200Chemical industry 2.5 370Rubber and plastics goods production 4.7 680Metal production and processing 6.5 950Metal good production 6.5 950Machine engineering 10.7 1,570Electrical engineering/electronics 10.8 1,580Measuring, control and navigatoin equipment, optics, industrial process and installations 2.1 310
Car manufactures 28.0 4,110
Motor vehicle construction 12.8 1,880Motor vehicle manufactures 15.2 2,230
Services, Others 6.4 940
Management consulting, PR consulting 3.4 500Universities, colleges, industrial unions 1.2 180Others 1.8 260
Distributed circulation 100.0 14,660
Circulation Analysis | Breakdown by Business & Industry
Structure | Content
6
DRIVES
Engines, alternators, fuel cells,
emissions control engineering,
bearings, gaskets, materials…
RESEARCH NEWS
Engine development, drive concepts,
materials research, drive by wire,
safety technology…
CAD + SIMULATION
CAD, CAE, FEM, virtual reality, testing
and measurement…
DRIVE TRAINS
Hybrid drives, clutches, transmissions,
differentials, propshafts, bearings,
gaskets, materials…
CHASSIS
Wheels, tyres, brakes, wheel/ vehicle
suspensions, shock absorbers,
steering, bearings, gaskets, sensors,
materials, fluidics…
ELECTRONICS + SOFTWARE
ECU, bus systems, sensors, ABS,
ESP, TCS EDL, ADC, lightning
technology, navigation, software…
BODIES + INTERIOR
Bodies, seats, fairings, dashboards,
auxiliary drives, safety systems,
interior trim, air conditioning,
materials, cables and connections…
TESTING + CHECKING
Dynamometer, data management
& reporting, crashtest, software,
measurement instruments, rapid
prototyping…
CATEGORIES
Editorial, interview, industry news, …
Furthermore in every edition:
SERIES: Lightweight construction
7
Issues | Dates | Events
Each 2010 issue of AutomobilKONSTRUKTION
will present eight main editorial categories
featuring informative product information and
technical contributions. The most important
trade fairs, symposiums and other related
industry events complete the expert editorial
focus.
About events of our cooperation partners we
report currently.
Issue 1/2010 (February)
Date of publication: Feb 26, 2010 Advertising copy date: Feb 08, 2010
embedded world March 02-04, Nürnberg
Sensor + Test DIE MESSTECHNIKMESSE May 18-20, Nürnberg
Issue 3/2010 (August)
Date of publication: Aug 23, 2010 Advertising copy date: Aug 03, 2010
ALUMINIUM Sep 14-16, Essen
Composites Europe Sep 14-16, Essen
izb Sep 29 - Oct 01, Wolfsburg
EuroBLECH Oct 26-30, Hannover
electronica Nov 09-12, München
K Oct 27 - Nov 03, Düsseldorf
Issue 4/2010 (November)
Date of publication: Nov 29, 2010 Advertising copy date: Nov 09, 2010
EuroMold Dec 01-04, Frankfurt
Issue 2/2010 (May)
Date of publication: May 31, 2010 Advertising copy date: May 06, 2010
mtex June 08-10, Chemnitz
automative testing expo
European Automotive Components Expo
Crashtest Expo
engine expo
Vehicle Dynamics Expo
automotive interior expo
June 22-24, Stuttgart
Car Training Institute
8
industrie.de
is the difinitive information portal for the industry and service sector. Here the invormation ist intersec-toral, up-to-date, comprehensive and wride-reaching. A must for managing directors, technical and com-mercial directors, buyers, planners, developers, de-signers, engineers, logisticians, suppliers and service providers.
• Current news • Full text search • Trade article archive • Company database• Individual newsletter • Important links• Downloads • Webcasts/Video• Employment markets • Product news• Manufacturer news • Technical trends• New markets / Globalization
Crossmedia
We can generate synergy through the links between print and online in content, design and timing. Use this to increase the effectiveness of your advertising and address your customers in greater depth.
The Konradin Publishing Group offers a strong network of print and online trade magazines. The combination of several titles allows you to extend and reinforce your reach sustainably.
We‘d be happy to advise you. Don‘t hesitate to ask for an individual proposal.
Contact: Walter Schwager, Advertising Managerphone +49 711 [email protected]
autokon.de
For everybody who wants to be informed online:AutomobilKONSTRUKTION on e-paper as well.
The quick access to all editions. On www.autokon.de you will find beside the current issue also a com-prehensive archive of all publishes editions.
We kann offer you at the time the following advertising form:
XXL-Superbanner (Leatherboard)Size: 1,085 x 90 pixel,or 728 x 90 pixelRate per month: € 690,-
Promotional space (Button)Size: 180 x 150 PixelRate per month: € 250,-
Placement: rotation
Fileformat: gif, jpg, flash, html (Filesize: max. 40 kB)
Information Sheet Online Advertising
Ad formats and rates (excl. VAT)
Standard formats / Display ads:
XXL-Superbanner 1,085 x 90 Pixel CPM € 120.–
Superbanner 728 x 90 Pixel CPM € 120.–
Skyscraper 120 x 600 Pixel CPM € 110.–
Hockeystick 1,085 x 90 Pixel
and 120 x 600 Pixel CPM € 150.–
Promotion area 250 x 220 Pixel CPM € 100.–
Fullsize Banner 468 x 60 Pixel CPM € 60.–
Content Ad 1 col. 300 x 200 Pixel CPM € 100.–
or 340 x 300 Pixel CPM € 100.–
Content Ad 2 col. 680 x 300 Pixel CPM € 150.–
Placement: rotation
Fileformat: gif, jpg, flash, html (Filesize: max. 40 kB)
For detailed media files see www.industrie.de
A part of the Konradin Internet portal
Targeting industries and functions
It is possible to run online campaigns across our in-
dustry target groups. We will manage your campaign
individually to suit your requirements in terms of indus-
tries and functions.
Combinations of our various print and online trade
magazines enable you to optimize your advertising
exposure.
9
Advertising formats | rates
Advertising formats and rates (width x depth)
1/1 page188 x 270 mm
4c € 4,600.–
im Satzspiegel
Junior Page140 x 190 mm
4c € 2,920.–
1/2 page 92 x 270 mm188 x 133 mm
4c € 2,420.–
1/3 page 60 x 270 mm188 x 88 mm
4c € 1,700.–
1/4 page 92 x 133 mm188 x 65 mm 44 x 270 mm
4c € 1,270.–
For delivery address please see page 10
1/8 page 92 x 65 mm188 x 32 mm 44 x 133 mm
4c € 690.–
Inserts, bound-in
Required copies: 14.200 inserts
Format: 1 Sheet (= 2 pages) untrimmed 216 mm x 305 mm (width x depth)2 Sheet (= 4 pages) untrimmed 432 mm x 305 mm (width x depth)
Rates: Total number Rates according to paperweight of pages 80*–134 g/m2 135–180* g/m2
1 sheet = 2 pages € 4,600.– € 5,290.–2 sheet = 4 pages € 6,900.– € 7,940.–
*For inserts under 80 g/m or over 180 g/m please ask for rates with a sample.
Delivery address: Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden- Echterdingen, Germany, Railway station: Stuttgart-Vaihingen
Loose inserts
Required copies: 14.200 inserts
Format: max 200 mm x 290 mm (width x depth)
Rates: Weight Rate per 1,000 (incl. postage)
up to 25 g € 205.–
For heavier inserts please ask for rates with a sample.
Delivery address: KONSEND GmbH + Co.KG, Tafinger Straße 13-15, 71665 Vaihingen/Enz, Gemany
For all inserts we request 5 binding samples prior to the advertising copy date. The delivery should be clearly addressed: „For AutomobilKONSTRUKTION, Issue No …“
10
Delivery of digital data for advertisements:
Data formats:
Colour space:
Prior to the digital delivery of an advertisement the advertising department must receive an appropriate official Advertisement Order.
The general advertising copy deadlines apply. In order to check advertisements received, a full size printout or – for colour adver-tisements – a contract proof or press proof are required.Further information: Katrin Bauknechtphone +49 711 7594-315
We recommend the delivery of artwork in PDF/X-3 standard. Other-wise please supply unseparated files in EPS or TIFF format. Open data (eg. InDesign, Quark XPress etc.) should be avoided. The file must be ready for printing, i.e. all the fonts that are used must be embedded. The resolution of continuous tone images must be at least 300 dpi and line art 600 dpi.
Detailed information about the production of data is available from our advertising service portal www.konradin-ad.de
All the magazines are printed using standardized offset and Cyan, Magenta, Yellow and Black (CMYK) process colours on web or sheetfed presses.
Please refer to the standard ECI offset profiles (order the free “ECI_Offset_2009” package from www.eci.org) when converting and checking the colour space (ICC Color Management). The “eciRGB_v2.icc” (RGB colour space) and “ISOcoated_v2_eci.icc” (CMYK colour space) profiles should be used.
Proof:
Advertisement delivery:
Data carriers:
Data archiving:
Guarantee/Additional costs:
Digitally produced proofs must contain the FOGRA media wedge (available to order from www.fogra.org) to allow the colour to be checked. Proofs must display an officially recognized print control strip.
It is easy to deliver your data via our advertising service portal www.konradin-ad.de
1. PDF advertisements (PDF automatically checked and any faults displayed)
2. open data (via Upload Mask, please deliver packed data)
E-mail: [email protected]
If you have any questions please call our Hotline+49 711 7594-718 (8.00 a.m. - 5.30 p.m.)
We recommend delivery on CD-ROM(see delivery adress)
All data are archived. Therefore repeats with no changes are usually possible. However, no guarantee is offered with respect to the data.
In the case of delivery of incomplete or incorrect data (text, co-lours, illustrations), we accept no liability for the printed result.
Faulty output due to incomplete or faulty files, incorrect settings or incomplete instructions will be charged for, as will additional setting or repro and the production of missing proofs.
Information sheet: Digital Advertising Copy
11
General Terms and Conditions
§ 1 Extent of provisionsThe following terms and conditions apply to all orders, in particular to orders for publication of advertisements in printed media and/or in the Internet as well as to orders for loose or bound-in inserts. General terms and conditions of the customer are not part of the contract despite of our acceptance without objection.
§ 2 Conclusion of Contract; Right of Refusal; Identification as Advertisement(1) Unless otherwise agreed, our offers are subject to confirmation. A firm offer materialises either upon our written confirmation or the performance of the order, in particular, publication of the advertise ment. (2) We reserve the right to refuse orders in whole or in part should the performance of the order be unacceptable to us especially with regard to the content, origin or design of the advertisement.(3) Advertisements which, due to their editorial design, are not identifiable as such shall be marked as advertisement by us.
§ 3 Responsibility for Contents of OrderThe customer shall be fully responsible for the contents of the order, and as far as advertisements are concerned, in particular bears the responsibility for the laws concerning press and competition as well as copyright and therefore shall indemnify us against all kind of third-party claims resulting from placing the order and/or the performance of the order.
§ 4 Time-limits and Deadlines; Default(1) Time-limits and deadlines are only compulsory to us if we acknowledged in writing. Time-limits begin no earlier than after the receipt of a firm order, however not before we have received in full the required information and material for the performance of the order, in particular samples and designs of the advertisement.(2) In the event of Force Majeure we are entitled to extend or postpone the time-limits and dead lines by the duration of the hindrance plus a reasonable start-up time at our equitable discretion. Force Majeure includes all events which impede or make our performance of the order impossible within the given time-limit. This applies particularly in cases of shortage of raw materials or power supply, strike or lockouts, computer breakdown or other operating troubles regardless whether these occur on our side or with third parties (suppliers, network operators) or in public transport.(3) In case of undue delay our liability is limited to the amount covered under the employer’s liability insurance taken-out for such cases, or in the absence of such insurance, to the forseeable damage typical of such cases.
§ 5 Terms of Payment (1) The amount of payment for the order, term of payment and possible price reductions are in accordance with the valid version of our price list. The term of payment commences on the day of invoicing. In addition, the customer shall bear all costs for any printing copy which might be necessary for the performance of the order and for art work, samples or similar additional work actuated by him as well as statutory VAT.(2) We are not obliged to accept bills of exchange. Should we accept bills of exchange this shall only be as conditional payment and the customer cannot deduct cash discount. The customer must reimburse any expenses for discount and charges immediately.(3) In case of default of payment the customer shall pay, as a flat-rate compensation, annual fault interest of 8% above the respective base interest rate of the „German Federal Bank“ („Deutsche Bundesbank“), however at least 10% fault interest annually. The proof of a higher or a lower damage caused by fault is reserved. The customer shall be in default of payment at the latest should he fail to settle within 30 days after payability and receipt of an invoice or equivalent statement for pay ment.(4) The customer shall only be entitled to set-off should his counterclaim be ascertained final and exclusive, accepted by him or be undisputed. The customer can only exercise the right of retention if his counterclaim is based on the same contractual relationship.(5) In case of a substantial change for the worse of the customer’s financial circumstances, we are, irrespective of any agreed time allowed for payment, entitled to make performance of the order conditional on pre-payment of the remuneration and settlement of all other payments due from the customer.
§ 6 Warranty for Faults; Liability(1) The customer shall notify in writing and without delay apparent faults in the performance of the order, however within two weeks after being aware of the performance of the order and, as far as advertisements are concerned, within two weeks at the latest after the advertisement has been published; after this, belated notification of faults is excluded. As for the rest the provisions of § 377 of the HGB (Commercial Code) apply. All warranty claims are subject to a statutory period of limitation of 1 year; however, should the customer be a consumer according to §13 of the BGB (German Civil Code), a statutory period of limitation of 2 years applies.(2) Regarding orders for advertisements and orders for loose or bound-in inserts a decline of the circulation rate of the printed matter at the time of performing the order compared with the media file given at the time of conclusion of the contract by 10% shall not represent a fault.(3) Faults of one part of the performance of the contract do not entitle to object to the entire performance of the contract unless the faultless part is of no interest to the customer. (4) In case of a well-founded notice of defects within the agreed time-limit we are entitled to remedy the defect at our expense. Should disproportionate costs arise, remedying can be refused. Should correction fail, be unacceptable or refused, the customer may, at his discretion, either withdraw from the contract, demand reduction of payment in proportion to the extent of the defect or, in ac-cordance with paragraphs 5 and 6 below, claim damages or, should he remedy the default himself, the expenses incurred. (5) Should third parties be responsible for faults in the performance of the order, we are only liable to the extent of our own claims against this third party. In such case we are entitled to satisfy the customer’s warranty claims by assigning our claims to which we are entitled against this third party. If we avail to this right, the customer only has further warranty claims against us should such third party not fulfil the warranty claim from the customer which was provided with a cogent argument.(6) The following applies to damage claims by the customer because of faulty performance of an order or other breach of duty: we are not liable for defects which did not occur in the delivery item or object of performance itself and in particular, not for lost profit or other property loss by the customer. This exemption from liability does not apply in cases of physical injury and injuries to health as well as not for damages caused by intent or gross negligence. Futhermore the exemption from liability is not applicable should a substantial contractual obligation be violated; in which case our liability is limited to the amount covered under the employer’s liability insurance taken-out for such cases, or in the absence of such insurance, to the forseeable damage typical of such cases.Insofar as our liability is excluded or limited this also applies to the personal liability of our statutory agents, employees, workers, free-lancers and vicarious agents.
§ 7 Return and Storage of Documents and other ItemsAll documents and other items which we obtained or produced in connection with the performance of the order shall be handed over to the customer upon his specific request and at his expense. Our obligation to keep these documents and other items expires three months after performance of the order.
§ 8 Place of Performance, Governing Law, Place of Jurisdiction, Partial Invalidity(1) Place of Performance is 70771 Leinfelden-Echterdingen.(2) The legal relationship between the parties is subject to the Law of the Federal Republic of Germany exclusively.(3) Should the customer be a company in accordance with the Commercial Code, then Stuttgart shall be the place of jurisdiction. This also applies should the customer be a juristic person under public law, when separate property under public law is concerned or should the customer not have his own place of jurisdiction within the Federal Republic of Germany. The regulations regarding the place of jurisdiction in sentence 1 and 2 do not apply should the exclusive jurisdiction be set forth by law. (4) If any provision of these General Terms and Conditions be invalid, the other provisions shall remain in full force. In such case, both parties undertake to agree a valid provision which comes close to the commercial purpose of the invalid provision.
Trade media of the Konradin Publishing Group
The Konradin Publishing Group is one of the largest suppliers of trade information in the German speaking world, with a portfolio that spans some 50 specialist magazines, online portals and series of events. This array of media is complemented by services that range from corporate publishing to printing. For more information on our portfolio in the fields of architecture,building, industry, the world of work, eye care, consumption and science go to www.konradin.de
