Date post: | 08-May-2015 |
Category: |
Business |
Upload: | anastasiiaz |
View: | 3,576 times |
Download: | 3 times |
MEDIAKIT 2012
is the №1 source worldwide of information for and about men.
It’s the brand for active, successful, professional men who want greater control over their physical, mental, and emotional lives.
Men’s Health gives men the tools they need to make their lives better, through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features, and more.
Men’s Health is the world’s largest and best-selling men’s magazine, with 44 international editions with a readership of more than 22 million men around the globe.
Since January 2005 a legendary magazine is in Ukraine!!!
About magazine
PRINT-RUN: 70 000 copies PERIODIC: one time a month FORMAT: STANDARD: 215x275 mm MINI: 170x225 mm COVER PRICE: 25 UAH (standard) 16 UAH (mini) DISTRIBUTION: to all the major cities of Ukraine. 35 % of the print-run is distributed to Kiev.
Men’s Health Ukraine
• Achieve a lot, but want more • Like to be self-confident • Anxious to look better • Able to cope with the problems, but prefer to prevent them • Think that a healthy mind in a healthy body • Are experts in good meal and drinks • Get maximum satisfaction (communicating) from relations with girlfriend • Look answers to unspoken questions • Live at their full potential
Man is:
• Well-educated men between
the ages of 20 and 45
• Getting a higher education
or already have one
• Earn an above average income
• Residents of big cities
(population: 500 000 people and more)
• Actually arising and developing
so-called middle class
Men’s Health
ACTIVE READERS:
In every Men’s Health issue…
As simple as ABC Fast facts and brief news about everything: health, fitness, sport, relationship, sex, hot facts Sex and relationship New answers on eternal questions, Advice and recommendations Career How to build relationship with: business partners,competitors,yourself Men questions You ask – we answer. Medicine, fitness, psychology, style, equipment
In every Men’s Health issue…
Adventure
Travelling reports from different expedition
Extreme New kind of extreme sport
Human body and ration Health in details. Advice and news in nutritional care
Personal trainer Advice from a coach or an expert. Exercises you can do at home, your Office or in a gym
Style and fashion What is in fashion, how to get dressed and look after yourself
Fashion guides
Periodic press: two times a year
Number of issue: April, October
«Stylish guide» - the special addition devoted to fashion trends of the season. Its task – to help readers to do the correct choice of business suits, playwear, shoes, cosmetics, technique. «Stylish guide» gives useful advices, how to look after oneself and clothes, how to combine the different numbers of cloth and accessories.
Men’s Health is the 2nd largest male title
TNS. PMI 2011/1. One issue readership
0
100
200
300
400
500
600
MAXIM Men's Health Playboy XXL Б-52
Co
verag
e ’0
00
72%
28%
men 308,05 women 121,29
Men’sHealth readership:
Total readership – 429,5 K person
TNS. PMI 2011/1. One issue readership
Young men read the magazine
TNS. PMI 2011/1. One issue readership
Reader average age – 27 y.o.
61%
39%
single 254,29 married 164,02
TNS. PMI 2011/1. One issue readership
23%
22%48%
1%
1% 5%
high above the average
average below the average
low N/A
Family status Income level per month
Co
verag
e ’
00
0
Distribution:
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000 35%
17%
11% 10% 10%
8%
5%4%
Am
ou
nt
of
cop
ies
Total circulation 70 000 copies
Premium positions Price
1-st spread € 13 870
2-nd, 3-rd spread € 12 800
Inside spread € 10 950
Next to: content, editor-in-chief letter € 6 950
3-rd cover € 6 950
Back cover € 9 150
Inside pages
1 page € 5 550
1/2 page € 3 750
1/3 page (vertical) € 3 750
1/3 page (horizontal) € 3 700
1 PR page € 6 000
1/2 PR page, 1/3 PR page € 4 170
Rate card 2012
Price exclude taxes
Fixation costs additional 20% of the page price
Technical calendar 2012
layouts deadline insert delivery
deadline sales date
January’12 18.11.2011 07.12.2011 19.12.2011
February’12 16.12.2011 12.01.2012 23.01.2012
March’12 20.01.2012 09.02.2012 20.02.2012
April’12 17.02.2012 06.03.2012 19.03.2012
May’12 23.03.2012 12.04.2012 23.04.2012
June’12 17.04.2012 08.05.2012 21.05.2012
July’12 18.05.2012 06.06.2012 18.06.2012
August’12 21.06.2012 11.07.2012 23.07.2012
September’12 20.07.2012 08.08.2012 20.08.2012
October’12 17.08.2012 06.09.2012 17.09.2012
November’12 21.09.2012 11.10.2012 22.10.2012
December’12 19.10.2012 08.11.2012 19.11.2012
Sanoma Media Ukraine Phone number: +38 044 390 58 70
Editor in chief: Dmitriy Pribytko Art-director: Yaroslav Rudenko
Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska
Thank you!