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MediaKit 2015_2016

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Wolf Creek Productions Media Kit
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Page 1: MediaKit 2015_2016

Wolf Creek Productions Media Kit

Page 2: MediaKit 2015_2016

About Wolf Creek

Headquartered in Perry, Michigan, Wolf Creek

Productions is a full service video production

company that offers an array of creative services

to meet the needs of any outdoor related

business. With over 20 years of production

experience in the outdoor industry, we believe

in providing individual attention to each client.

We make it our job to develop a complete

communications campaign in the specialized

world of the outdoor TV market. At Wolf

Creek Productions, we’re committed to having

our talent, passion, and creativity play into

every visual image produced. Our team has

received several awards including the Golden

Moose, Aurora and Telly to prove dedication to

exceeding client satisfaction.

Our reputation lies within our experience in

editing and producing outdoor television.

While other companies provide production

services, we take it one step further. We

provide solutions that specialize in the field of

hunting, fishing and the outdoors. Unlike most

production companies, we work hard at one

thing and we do it better than anyone else.

At Wolf Creek, video production is an integral

part of building both brand equity and

awareness, as well as generating sales and

building customer loyalty. Our experience,

knowledge, talent, teamwork and partnership

with our clients produce video productions;

which are on target, on strategy, and get

positive results.

Our studios are equipped with state-of-the-art

AVID post production equipment that

enables us to produce various forms of

multimedia and motion graphics in Standard

or High Definition to suit our clients’ needs.

Wolf Creek Productions Headquarter

Perry, Michigan

Page 3: MediaKit 2015_2016

The American Archer

American Archer was the first all

archery show on the Outdoor Channel

more than 15 years ago. Host Tom

Nelson draws on his experience of

more than 30 years in the field to bring

viewers an honest look at bow hunting

and the world of archery each week.

Tom Nelson has been called the voice

of the archery world for good reason!

Page 4: MediaKit 2015_2016

Tom Nelson

Tom Nelson, born and raised in central Michigan, still resides

in the Great Lake State. The future American Archer received

his first bow at 7 years old and was instantly enthralled with

the bow and arrow, shooting nearly every day. An avid target

and field archer throughout his early and late teens, Nelson

competed in tournaments throughout the Midwest.

During those early years, he was employed at Anderson

Archery (the largest archery shop in the world) in Grand

Ledge, Michigan. There he was fortunate enough to meet and

become friends with some of bow hunting’s greatest archers:

Fred Bear, Jim Dougherty, Chuck Adams and M.R. James.

Over the past 35 years, Tom Nelson has bow hunted seven

countries and 23 states, tagging over 30 different species of

big game with a bow and arrow.

Page 5: MediaKit 2015_2016

Outdoor America

Outdoor America is one of the cornerstones

of Outdoor Channel and its success. The award

winning series debuted on the Outdoor Channel

in 1994. It has been a ratings leader and fan

favorite ever since.

Page 6: MediaKit 2015_2016

Deer City USA

Outdoor America has now partnered with

Wolf Creek’s newest member Deer City USA.

This gives viewers a new take on hunting

whitetails, alongside the big game hunting

they have grown to love.

The combination of these two amazing

platforms provides viewers with one 30 minute,

action-packed show for their viewing pleasure.

The first half of each show will be all big game

(Elk, Moose, Hogs, Turkeys, Alligators, etc.). The

second half of each show will be everything

whitetails (Deer City USA).

Page 7: MediaKit 2015_2016

Steve Gruber

In 1993, Steve founded Wolf Creek Productions with

photographer Tom Nichols. The company has grown into

one of the most respected names in outdoor television today.

The company’s programs include “Outdoor America”, which

is the longest running series on The Outdoor Channel, where

it debuted in the fall of 1994. He also stars on the hit series

“Deer City USA!”

Hunting extensively in North America, Africa, New Zealand,

Alaska, Canada and many more remote locations around the

world; Steve has harvested dozens of game animals by way of

archery, muzzleloader and modern firearm. He has numerous

record book class animals to his credit, some of which include

Whitetail deer, Black Bear, Moose, Caribou, Antelope, Kudu,

Leopard, Tahr, Red Stag, Blacktail, Elk and many more.

Page 8: MediaKit 2015_2016

Randy Lack

A man of many talents, Randy Lack brings his passion for the

outdoors and his love of bird dogs to American Birdhunter.

Randy has appeared on the Wingshooter and Benelli’s

American Birdhunter numerous times over the last eight years

His outgoing personality and quick wit make him a natural fit

in front of the camera.

Page 9: MediaKit 2015_2016

More Wolf Creek Shows

Western Adventures The Wingshooter Wild Life

Limbsaver Outdoors Benelli’s American Birdhunter Outfitter Boot Camp The Gun Nuts

Page 10: MediaKit 2015_2016

Outdoor Channel Viewer Demographic Profile

Households 38 Million

Married 64% (Index = 116)

Self-employed In Own Business 141

Male 78%

Median Household Income 57,700

Education: College+ 43%

Median Age 48

Home Lot Size 3+ Acres: Index= 235

Home Ownership 82% (Index = 117)

Page 11: MediaKit 2015_2016

Social Media

Wolf Creek

The American Archer

Outdoor America/ Deer City USA

American Birdhunter

Shows on Social Activities • Daily discussions

• Sponsor mentions and tags

• Bi-weekly video teasers

• Social contests

• Exclusive web only content

• Monitored public forum for fans to ask questions

• Upload behind the scenes footage

Over 27,000 Facebook Likes!

Over 1,000 Twitter Followers!

Over 77,000 Views On Youtube!

Page 12: MediaKit 2015_2016

Contact Info

Page 13: MediaKit 2015_2016

Sean Regan Director of Sales 517-625-9653

[email protected]

Ross Aldrich Office Manager 517-625-9653

[email protected]

Mike Sherrill General Manager

517-625-9653 Ext 109

[email protected]


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