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Mediakit 2016 The 1st source of information for targeting insurance professionals
Nov. 2015
Infopro digital: the leading group in information and services designed for professionals
▷ 25% annual growth since 2001
▷ €300 M turnover
▷ 2,400 employees, including more than
300 journalists
▷ No. 9 software publisher
▷ 50 professional press titles
▷ 900 events, shows, training and
conferences
OUR CLIENTS Insurance – Finance Local authorities Construction -Energy Tourism Retail Industry Automobile
THE GROUP IN BRIEF
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A powerful brand which is close to its target and offers major advantages to advertisers ▷ L’Argus de l’assurance is a leading brand which has motivated and united the
professional insurance community for 139 years.
433,035unique visitors(At Internet 2015)
19,000 BtoB subscribers (agents, brokers, mutual societies/provident institutions, insurance companies, etc.)
60,000 qualified contacts
130,000BtoB readers
1Millionpages viewed
15,780copies
(OJD PV 2014)
MAGAZINE
WEBSITE
DAILYE-
NEWSLETTERINSURANCEDATABASE
EVENTS
Only title certifiedOJD vs competition
92,826visits
217,361pages viewed
Mobile audience (22%)
16 conferences – 6awards
2 congresses - Diners clubs
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The weekly: No. 1 in the insurance sector
▷ Leader for targeting the insurance sectors
55% of distributor networks read L’Argus de l’assurance each week
10% of provident institutions/mutual societies and retirement funds
26% of insurance companies
ByInformation sources for insurance professionalsNumber of times
handledCirculation rateReading duration
7.8
39 min
1.6
▷ High reader involvement, a positive impact on your communications
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The website and the e-newsletter: 1st portal to the insurance sector
▷ Exclusive content and services A mobile app to facilitate access to contents The Digest: investigations, indices, classifications,
etc. The Decision-Makers’ list (Le Carnet des
décideurs): profiles and nominations
▷ Daily e-newsletter and news flashes News and scoops every day, exclusively
reserved for subscribers 5 issues per week
The reference site
91%
E-newsletter reading rate
92%
▷ Successful video content Interviews with personalities during major events in
the sector, news reports, themed broadcasts, etc. Watch videos on
argusdelassurance.com
67%
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The website and the e-newsletter: digital expertise to match all your requirements▷ Optimise your
visibilityNumerous advertising formats to generate traffic, maximise your coverage, develop your brand image/awareness: display, expand, visual identity, interstitial, etc.
▷ Energise your commercial strategies
Services ranging from e-mail address hire to the construction of prospection files. Our database of 60,000 targeted contacts is constantly updated and cleaned, and includes official company numbers (“SIRET”).
▷ Strengthen your expertise
in special operations and investigationsTailored systems to support your leadership, develop your brand capital, etc.: direct Argus sponsoring of major events in the sector, joint production with the editorial team, etc.
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Events: benefits for our partners in terms of image and networking
▷ The Argus meetings: 16 conferences organised around topical subjects and sector implications
Prevention , digital transformation, start-up, claims management, Solvability 2, health, asset management, etc.
▷ The Argus awards: 6 annual federative awards ceremonies Argus d’Or >> 04 April 2016 Brokers’ Grand Prix >> 20 September 2016 Claims Management Awards >> 18 October 2016 Awards for women in insurance >> 29 November 2016 Argus Awards for Joint & Mutual Innovation >> 06 December 2016 Digital Insurance Awards >> 13 December 2016
▷ Tailored events: ultra-targeted professional interviews carried out by request on a precise subject
Diners Clubs, Afterwork, Breakfasts, etc.
The REAVIE Congress: 27th edition of an unmissable event for all insurance decision-makers >> 12 - 14 October 2016
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A team waiting to hear from you
BLANDINE FISCHERInsurance Finance Unit Manager+33 (0)1 77 92 99 [email protected]
PHILIPPE CAMBAUDAdvertising Manager+33 (0)1 77 92 92 [email protected]
VALÉRIE LANDONClient Manager+33 (0)1 77 92 96 34 [email protected]
OLIVIER COTÉClient Manager+33 (0)1 77 92 92 [email protected]
ALAIN NGUYENOPS Digital Sales Manager+33 (0)1 77 92 95 [email protected]
THOMAS BAUMEEvents Market Supervisor+33 (0)1 77 92 97 [email protected]
DAVINA REZZAOUICommercial Assistant+33 (0)1 46 62 11 [email protected]
The Argus de l’assurance brand belongs to Groupe Infopro Digital – 10 place du général de Gaulle – 92 160 Antony FRANCE / www.infopro-digital.com 8
AURÉLIE LOVECEClient Manager+33 (0)1 46 62 11 [email protected]