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Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

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A powerful brand which is close to its target and offers major advantages to advertisers ▷ L’Argus de l’assurance is a leading brand which has motivated and united the professional insurance community for 139 years. 433,035 unique visitors (At Internet 2015) 19,000 BtoB subscribers (agents, brokers, mutual societies/provident institutions, insurance companies, etc.) 60,000 qualified contacts 130,000 BtoB readers 1Million pages viewed 15,780 copies (OJD PV 2014) MAGAZINE WEBSITE DAILY E-NEWSLETTER DAILY E-NEWSLETTER INSURANCE DATABASE INSURANCE DATABASE EVENTS Only title certified OJD vs competition 92,826 visits 217,361 pages viewed Mobile audience (22%) 16 conferences – 6 awards 2 congresses - Diners clubs 3
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Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015
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Page 1: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

Mediakit 2016 The 1st source of information for targeting insurance professionals

Nov. 2015

Page 2: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

Infopro digital: the leading group in information and services designed for professionals

▷ 25% annual growth since 2001

▷ €300 M turnover

▷ 2,400 employees, including more than

300 journalists

▷ No. 9 software publisher

▷ 50 professional press titles

▷ 900 events, shows, training and

conferences

OUR CLIENTS Insurance – Finance Local authorities Construction -Energy Tourism Retail Industry Automobile

THE GROUP IN BRIEF

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Page 3: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

A powerful brand which is close to its target and offers major advantages to advertisers ▷ L’Argus de l’assurance is a leading brand which has motivated and united the

professional insurance community for 139 years.

433,035unique visitors(At Internet 2015)

19,000 BtoB subscribers (agents, brokers, mutual societies/provident institutions, insurance companies, etc.)

60,000 qualified contacts

130,000BtoB readers

1Millionpages viewed

15,780copies

(OJD PV 2014)

MAGAZINE

WEBSITE

DAILYE-

NEWSLETTERINSURANCEDATABASE

EVENTS

Only title certifiedOJD vs competition

92,826visits

217,361pages viewed

Mobile audience (22%)

16 conferences – 6awards

2 congresses - Diners clubs

3

Page 4: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

The weekly: No. 1 in the insurance sector

▷ Leader for targeting the insurance sectors

55% of distributor networks read L’Argus de l’assurance each week

10% of provident institutions/mutual societies and retirement funds

26% of insurance companies

ByInformation sources for insurance professionalsNumber of times

handledCirculation rateReading duration

7.8

39 min

1.6

▷ High reader involvement, a positive impact on your communications

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Page 5: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

The website and the e-newsletter: 1st portal to the insurance sector

▷ Exclusive content and services A mobile app to facilitate access to contents The Digest: investigations, indices, classifications,

etc. The Decision-Makers’ list (Le Carnet des

décideurs): profiles and nominations

▷ Daily e-newsletter and news flashes News and scoops every day, exclusively

reserved for subscribers 5 issues per week

The reference site

91%

E-newsletter reading rate

92%

▷ Successful video content Interviews with personalities during major events in

the sector, news reports, themed broadcasts, etc. Watch videos on

argusdelassurance.com

67%

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Page 6: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

The website and the e-newsletter: digital expertise to match all your requirements▷ Optimise your

visibilityNumerous advertising formats to generate traffic, maximise your coverage, develop your brand image/awareness: display, expand, visual identity, interstitial, etc.

▷ Energise your commercial strategies

Services ranging from e-mail address hire to the construction of prospection files. Our database of 60,000 targeted contacts is constantly updated and cleaned, and includes official company numbers (“SIRET”).

▷ Strengthen your expertise

in special operations and investigationsTailored systems to support your leadership, develop your brand capital, etc.: direct Argus sponsoring of major events in the sector, joint production with the editorial team, etc.

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Page 7: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

Events: benefits for our partners in terms of image and networking

▷ The Argus meetings: 16 conferences organised around topical subjects and sector implications

Prevention , digital transformation, start-up, claims management, Solvability 2, health, asset management, etc.

▷ The Argus awards: 6 annual federative awards ceremonies Argus d’Or >> 04 April 2016 Brokers’ Grand Prix >> 20 September 2016 Claims Management Awards >> 18 October 2016 Awards for women in insurance >> 29 November 2016 Argus Awards for Joint & Mutual Innovation >> 06 December 2016 Digital Insurance Awards >> 13 December 2016

▷ Tailored events: ultra-targeted professional interviews carried out by request on a precise subject

Diners Clubs, Afterwork, Breakfasts, etc.

The REAVIE Congress: 27th edition of an unmissable event for all insurance decision-makers >> 12 - 14 October 2016

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Page 8: Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

A team waiting to hear from you

BLANDINE FISCHERInsurance Finance Unit Manager+33 (0)1 77 92 99 [email protected]

PHILIPPE CAMBAUDAdvertising Manager+33 (0)1 77 92 92 [email protected]

VALÉRIE LANDONClient Manager+33 (0)1 77 92 96 34 [email protected]

OLIVIER COTÉClient Manager+33 (0)1 77 92 92 [email protected]

ALAIN NGUYENOPS Digital Sales Manager+33 (0)1 77 92 95 [email protected]

THOMAS BAUMEEvents Market Supervisor+33 (0)1 77 92 97 [email protected]

DAVINA REZZAOUICommercial Assistant+33 (0)1 46 62 11 [email protected]

The Argus de l’assurance brand belongs to Groupe Infopro Digital – 10 place du général de Gaulle – 92 160 Antony FRANCE / www.infopro-digital.com 8

AURÉLIE LOVECEClient Manager+33 (0)1 46 62 11 [email protected]


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