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Rupp Arena


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RUPP ARENA OVERVIEW

RUPP ARENA

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2010-2011 UK Mens basketball season attendance total: 397,000

An average of 23,388 fans attended each home basketball game in 2010-2011.

110120 events are held at Rupp Arena each year

Approximately 960,000 patrons attended events at Rupp Arena last year

The arena will hold 23,000 + patrons for a single event

Events held at Rupp Arena include:

-17 UK Mens Basketball Games with an average of 23,388 fans per game

-15 High School Sweet 16 Games with an average of 12,000 fans per game

-18 Concerts per year

-Rascal Flatts

-MileyCyrus

-Kenny Chesney

-25 Family Shows per year

-Ringling Brothers

-Sesame Street

-Radio City Rockettes


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RUPP ARENA OVERVIEW

RUPP ARENA

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The information below is based on MRI Research and includes a breakdown of the audience profile:

The fan base grows annually with the start of each school year

The fan base is 64% male and 36% female

Individuals ages 18-24 account for 11% of the fan base, while 56% are ages 25-54 and 33% are age

55 and older

63% of fans are married

42% have households of 34 people

45% have household incomes over $75,000

27% have household incomes over $100,000

Lexington estimated city population is over 268,000 (2005)

DEMOGRAPHICS

Age Lexington

0-19 24.8%

20-24 8.6%

25-44 33.8%

45-65 22.7%

65+ 10.1%


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RUPP ARENA OVERVIEW

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DescriptionCollege

Basketball

Fans

U.S.Adults

Business decision maker 24.9% 21.0%

Manager/Professional 30.7% 25.8%

Employed full-time 55.7% 50.2%

Home owner 77.1% 70.8%

Men, 63.8%

Women, 36.2%

Ageranges

CollegeBasketball

Fans

U.S.Adults

18 24 10.9% 12.7%

25

34 16.6% 17.8%

35 44 19.5% 19.4%

45 54 20.4% 19.2%

55 64 15.2% 14.1%

65 orolder

17.4% 16.7%

Source: Scarborough Research, Multi-Market DMA 2007 Release 2


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RUPP ARENA OVERVIEW

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63.4%

55.4%

44.7%

37.3%

26.9%

21.9%

$50,000 or more $75,000 or more $100,000 or more

College Basketball Fans U.S. market

15.2%

11.4%

17.0%

13.9%

29.0%

28.8%

31.6%

35.0%

High school graduate

Some college

College graduate

Post graduate work or degree

College Basketball Fans U.S. market

Source: Scarborough Research, Multi-Market DMA 2007 Release 2


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CONCOURSE

CONCOURSE ELEMENTS

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HIGHLIGHTS

Custom Concourse

Artscape static signage panels

Mirror Applications

Concession Stand Illuminated Panelsignage

Closed Circuit Video Feed


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VIDEO ELEMENT

VIDEO BOARD INSTANT REPLAY

The sponsor will receive the following Video Element during allUK home games and/or KHSAA Tournament games:

HIGHLIGHTS

One (1) Instant Replay duringeach UK Mens Basketball homegame.

One (1) Instant Replay during

each KHSAA Tournament game.

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EXPOSURE

Each individual Instant Replay willreceive 340,000 impressions per UKMens Basketball home game.


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VIDEO ELEMENT

VIDEO BOARD ELEMENTS

The sponsor will receive the following Video Element during allUK home games:

HIGHLIGHTS

The sponsor can receive multiplevideo board elements:

One element is a Spirit Bumperwhich plays during each UK

Mens Basketball home gamethroughout the season.

The spirit bumper would

read, The Cats are onthe Move

A second element is a Video

Feature in which the sponsor will

receive one (1) featureincorporated with the video

boards:

The feature will displaytext similar to KCTCSs

Craziest Fan of the

Game

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http://www.asmgfx.com/approvals/bballapprovals/Kentucky/Lextran/slides/KY_Lextran_CatsOnTheMove.html


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VIDEO ELEMENT

VIDEO BOARD LED REVOLUTION

HIGHLIGHTS

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The sponsor will receive one (1) set of3 x 20 LED Revolution positions forall UK Mens home games and KHSAA

games.

Rotations of the revolutions on all four(4) video screens rotate at the sametime to provide for exclusive

ownership.

Revolutions rotate every 20-30seconds.

The sponsor receives three (3) minutesper hour, and games average three

(3) hours to total nine (9) minutes perevent.


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SIGNAGE

LOWER LEVEL HUSTLE BOARD SIGNAGE

The sponsor will receive two (2) 6 x 5 lower level static panels . Highlights

Exposure

Camera visible signage locatedin opposite corners of RuppArena

All 2010 -11 University ofKentucky Mens basketball homegames were televised, including

9 national broadcasts.

University of Kentucky Mensbasketball home games reached

over 26,500,000 television

households last season. Will be seen by 100% of the

arena patrons

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SIGNAGE

STATIC SCOREBOARD SIGNAGE

The sponsor will receive one (1) illuminated 3 x 7 premium staticscoreboard panel.

HIGHLIGHTS

Exposure:

The signage will reach over

600,000 people while visibleduring all UK and KHSAA state

tournament games, as well as allother sports related events.

Will be seen by 100% of the

arena patrons

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SIGNAGE

TRI-VISION SIGNAGE

The sponsor will receive one (1) 3 x 7 tri-vision panel in the lowerbowl of the arena.

HIGHLIGHTS

Exposure:

The signage will reach over

600,000 people while visibleduring all UK and KHSAA state

tournament games, as well as allother sports related events.

Will be seen by 100% of the

arena patrons

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TELEVISION VISIBLE SIGNAGE

LED COURTSIDE SIGNAGE HIGHLIGHTS

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One (1) 3 x 40 courtside rotationalpanel

Guaranteed camera visible game-time exposure during each UK home

basketball game:

One (1) minute of exposure

during all non-CBS broadcast

home games Two (2) minutes of exposure

during all CBS broadcast home

games

The University of Kentucky basketballgames reached over 26,500,000television households last season

which equates to a minimum of60,050,000 individuals reached.

Which included nine (9) nationallytelevised games.

The courtside signage also rotatesduring pregame, halftime, timeouts,

and other stoppages during play

LED courtside signage allows for Sponsor to change themessage during each game throughout the season.


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SIGNAGE

MOBILE MARKETING

Take your partnership to the next level by reaching your customers on a real -time, one-to-one

basis through our interactive media platform. Gain access to your target demographic year-round

and during the course of games with promotions such as these.

Mobile Marketing

Through our mobile marketing partnerships we can gain access to fans in a whole new way!

Connecting fans in an exciting m anner will help bring excitement and attention to your brand!

Great way to drive on-site sales and measure ROI through bounce back messag ing to fans mobile

devices.

Txt to Screen Voting

Pix to Screen

Live Trivia w ith real time results

Access to databases created through promotions

Many more customized promotions available!

Email and Text M arketing

Through our mobile marketing platform our partners can gain access to our fans through our

databases built through these promotions a llowing partners to reach fans with special offers,

exciting opportunities and product offers. Extend your partnership past the end of the season,

and reach your customers 365 days a year!

Social Media

Reach your customers where our fans reach our teams! Keep up-to-date with our team while

teaming up to offer fans special offers, exclusive events and targeted alerts through our efforts

with social media platforms such as Twitter and Facebook.

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SIGNAGE

RUPP ARENA WEBSITE

The sponsor will receive branding exposure on rupparena.com

HIGHLIGHTS

Exposure

Logo will appear in the left

advertising banner of theparking and directions tab of the

website.

Will be seen by 100% of thepatrons visiting this site page.

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PROMOTIONS

ON-SITE MARKETING

The sponsor will have the opportunity to set up an on-siteinformational and recruiting table.

FEATURES

The sponsor will receive theopportunity to participate in a grass-roots marketing experience by

setting up an informational table atmutually agreed upon UK Mens

basketball games, family shows,childrens shows, concerts, and/orLexington Convention Center events.

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HOSPITALITY

BUSINESS TO BUSINESS

The sponsor will have the opportunity to host a luncheon on thefloor of Rupp Arena for fifty (50) customers/prospects

HIGHLIGHTS

Event Includes:

Lunch for fifty (50) High Profile Guest Speaker

(former UK player)

Tour of UK Locker room

Photographer

CD with photos from the event for

all guests that attended

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Rupp Arena

New Opportunities


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EXTERIOR SIGNAGE

EXTERIOR DRAPE BANNER

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Connects your brand to the history ofRupp Arena and UK Basketball!

High profile branding on the exterior

of Rupp Arenas main entrance

Significant exposure via day to daytraffic on High St. with 12,845 vehicles

per day (traffic count value $18,000per yr)

75% of Rupp Arena and the

Convention Center patrons enterthrough this main entrance

HIGHLIGHTS


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INTERIOR SIGNAGE

CONCESSIONS IPTV

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HIGHLIGHTSThree (3) minutes of video time per hour shown in :30

second increments (average event time is 3 hours).

The IPTV system will reach 100% ofthe patrons in Rupp Arena.

Provides each sponsor with the

ability to utilize multiple customdesigned video commercials.

Each sponsor will receive one (1)

rotational unit on all IPTVs locatedin every concourse concession standduring all UK Mens basketball

games, KHSAA basketball statetournament and all non-basketballevents including any concerts andchildrens shows.


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INTERIOR SIGNAGE

BANNER SIGNAGE AT ENTRANCE

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Exclusive, high profile exposure thatwill reach over 300,000 UK fans

each season!

The entry doors to Rupp Arenafeature eight (8) temporary static

banners that are set up prior to thestart of each UK basketball game.

HIGHLIGHTS


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SIGNAGE

LOBBY PLASMA

Each sponsor will receive a minimum of one (1) :30 secondcommercial and static branding exposure on the lobby plasma forall basketball and non-basketball events.

4 x 4

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Dynamic exposure on the plasma videopanel located in main lobby of RuppArena:

16 x 16 panel

One (1) :30 second commercialrotational unit per hour of content(avg. 2 hours per event) for all

basketball and non-basketballevents.

3 x 3

Exposure on the plasma static panel

located in the main lobby of Rupp Arena: 9 x 9 panel 5 minutes of static branding time

per hour, per event (avg. 2 hoursper event) for all basketball andnon-basketball events.


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SIGNAGE

ARTSCAPES

HIGHLIGHTS

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Sponsor will receive three (3) dynamic15 by 20 artscapes in one (1) uppercorner of Rupp Arena.

Banners will feature UK Basketball

themed images with Sponsor logo.

The partner would be the exclusive

sponsor of one entire corner of RuppArena.

Date post:	07-Apr-2018
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