2013 Edition
Ad & Art dEAdlinEs
Focus industry
systEm AssEssmEnts
BlowEr & VAcuum
dEmAnd-sidE comprEssEd
Air
supply-sidE comprEssEd
AirconFirmEd trAdE show ExposurE
JAnuAry/FEBruAry January 7 Energy:
Biogas Biogas UpgradingLandfill Gas Recovery-Methane
Nitrogen Generation Booster Packages Globalcon
March 6-7
mArch February 4Food
Packaging & Containers
Oil-Free AirVacuum Pump
OptimizationPiping Systems
Variable Frequency Drive Air Compressors
Hannover Fair April 8-12
April March 4 Plastic Blow Molding
Air Recyling Blow Molders
Vacuum Extrusions
Pneumatic Flow Restrictions
PET Air Compressors
& Dryers
SPE ANTEC Conf.* April 21-25
mAy April 5 System Assessments
Compressed Air Leak
Management
Blower Optimization
The Four KPI’s: Flow, Pressure,
kW and Dewpoint
Centrifugal Air Compressors
EASTEC May 14-16
AICD Compressor Conf. June 2-4
JunE May 3Energy:
Compressed Natural Gas
CNG Infrastructure for Transportation
Vapor Recovery CNG Dispensing CNG
Compressors
Energy Management Congress
June 19-20 Alternative Clean
Transportation Expo* June 24-27
July June 4 Pneumatic Conveying
Managing Two Separate
Pressure SystemsBlowers
The Four KPI’s: Flow, Pressure,
kW and Dewpoint
Desiccant Compressed Air Dryers
—
August July 2Compressed Air System Automation
Compressed Air Management
Systems
Blower & Vac Controls
The Four KPI’s: Flow, Pressure,
kW and Dewpoint
Compressor Management
Systems
World Energy Engineering Conf.
Sept. 25-27
sEptEmBEr August 2 Wastewater Treatment
Aeration System Optimization
Turbo Blowers
Pneumatic Flow Valving
Rotary Screw Blower Systems
WEFTEC Oct. 5-9
octoBEr Sept 6 Food Processing
Air Quality Requirements Blowers
The Four KPI’s: Flow, Pressure,
kW and Dewpoint
Variable Speed Oil-Free
Centrifugals
Process Expo* Nov. 3-6
noVEmBEr October 4Metal
Fabrication & Machining
Air Compressor Cooling Systems
Vacuum Hold-Down
Pneumatic Actuator Retrofits
Refrigerated Compressed Air Dryers
FABTECH Nov. 18-21
dEcEmBEr November 1Air
Compressor Controls
Compressor Control Strategies VFD Blowers Pressure/Flow
Control
Sequencers and Master Controllers
—
*At time of printing, not all arrangements were final.
sustainable Energy savings with compressed Air Best practices®
Compressed Air Best Practices® is a technical magazine dedicated to discovering Energy Savings in compressed air systems. Each edition outlines Best Practice System Assessments for industrial compressed air users — particularly those managing energy costs in multi-factory companies.
“Retrofitting the 8 case packing machines with 3-position valves reduced our idle cfm from 80 to 15 cfm – on each case packer. With the right air compressor controls allowing the electric motors to turn down, the annual energy savings from one case packer paid for the whole project.”
– Gregory Rhames, Asset Reliability Manager/Site Energy Manager, Verallia Glass Jan/Feb 2012 Edition of Compressed Air Best Practices®
“Demand Side” and “Supply Side” information on compressed air technologies and system assessments is delivered to readers to help them save energy. For this reason, we feature Best Practice articles on when/how to correctly apply air compressor, air treatment, measurement and control, pneumatic, blower and vacuum technology.
Industrial energy managers, utility incentive program managers, and technology/system assessment providers are the three stakeholders in creating energy efficiency projects. Representatives of these readership groups guide our editorial content. The Compressed Air Best Practices® Editorial Advisory Board guides our mission to help create more energy saving projects.
comprEssEd Air BEst prActicEs®EditoriAl AdVisory BoArdInd
ustri
al En
ergy
Man
ager
sThomas Mort Global Program Manager,
Energy EfficiencyArcher Daniels Midlands
Richard Feustel Corporate Energy Services Manager Briggs & Stratton
Brad Runda Manager, Energy Saint Gobain
Eric Battino Environmental Sustainability Manager PepsiCo
Doug Barndt Manager, Demand Side Energy-Sustainability Ball Corporation
Jennifer Meier Global Environmental, Energy & Plant Engineering Manager Visteon
Mike Seiter Engineering Coordinator, Equip. Reliability Group Honda of America
William Jerald Energy Manager CalPortland
Tech
nolog
y/Sy
stem
Ass
essm
ents
Nate Altfeather Engineering Professional Development
University of Wisconsin
Ron Marshall Customer Engineering Services Compressed Air Challenge®
Bill Scales CEO Scales Industrial Technologies
Ted Clayton Energy and Power Management Services
KAMAN Industrial Technologies
Paul Humphreys Vice President Communications Atlas Copco
Wayne Perry Technical Director Kaeser Compressors
David Brittain Director of Engineering & Marketing Becker Pumps
Jay Francis Vice President Marketing SPX Flow Technology
Jon Jensen Energy Conservation Manager SMC Corp. of America
Hank Van Ormer President Air Power USA
Les Ottinger President/CEO THP Inc.
Nitin Shanbhag Senior Manager, Industrial Division Hitachi America
Mike Gembala Vice President Blake & Pendleton, Inc.
Pierre Noack President Aerzen USA
Clint Hodge National Accounts Manager ASCO Numatics
Peter Stern Principal Quality Maintenance Services
kW
CO2
2013 Editorial calendar
Final Publication Trim: 8.375" x 10.875"CMYK Process colors only — no PMS spot inks
AD SIZES
2-Page Spread*: Trim Size 16.75" x 10.875"
Full Page*: Trim Size 8.375" x 10.875"* If ad bleeds, please add .125" extra image on the sides that bleed. Keep any “live” content .25" from trim and gutter
2/3 Page Vertical: 4.875" x 9.875"
1/2 Page Horizontal: 7.375" x 4.875"
1/2 Page Vertical: 3.560" x 9.875"
1/3 Page Square: 4.875" x 4.875"
1/3 Page Vertical: 2.375" x 9.875"
FIlE FormAtS
PDF (press quality, 300 dpi, CmYK, fonts embedded, no spot colors, transparencies flattened, hyperlinks embedded)
Full page: Include crop marks and bleed
All other sizes: No crop marks or bleed needed
Not Accepted: Microsoft Word, Excel, Publisher
FIlE SubmISSIoN
File Submittal via email (for files under 15Mb): Anna Buzzelli ([email protected]) Files larger than 15Mb, send via yousendit.com
bASIC output ChECKlISt
• Ensure that black text is black only, not CMYK
• Ensure that fonts are embedded
• Include all placed/linked images
• Do not use LZW compression
• Photos should be 300 dpi (placed at 100%)
• No RGB or Spot (PMS) colors should be used. Convert all images and colors to CMYK.
• Live content should be kept .25" away from trim
• hyperlinks should be embedded into pDF as a text hyperlink from InDesign or Quark so link is clickable in the Digital Edition. hyperlink buttons will not work.
print AdVErtising rAtEs
print magazine display Ads1
Ad sizE
insErtions pEr yEAr
1–5x 6–11x
Full page $5,500 $4,900
2/3 page $4,105 $3,283
1/2 page $3,125 $2,625
1/3 page $2,188 $1,938
Job and product marketplace Ads in Print Magazine and “Job Market Section” on www.airbestpractices.com for one month.
Ad typE Edition insErtions pricE Ad sizE
Job Market in Print and www.airbestpractices.com one edition/month $300 2.36" x 3.91"
Product Marketplace in Print 1–5 $350 2.36" x 3.91"
Product Marketplace in Print 6–11 $300 2.36" x 3.91"
1 All print insertions are automatically included in the Digital Magazine
mAgAzinE circulAtionCompressed Air Best Practices® Magazine mails to the industrial energy managers and consultants who can implement energy savings projects in the manufacturing and process industries. “Energy Team Members” refers to the plant engineers, plant managers and maintenance managers who contribute to a corporation’s multi-factory sustainability initiatives. The geographic circulation mix for the print magazine is 99% in the United States, and the digital magazine circulation is 62% in the U.S., 32% internationally, and 6% in Canada.
number of subscribersmAgAzinE
sic dEscription print digitAl
20–39, 13, 49
Energy & Utility Managers, Energy Team Members (plant management)
7,700 2,500
356, 508, 871, 963
System Auditors, Energy Consultants, Compressed Air Technology Providers
2,500 1,100
total: 10,200 3,600
publication material submissions contact: Rod Smith • [email protected] • 412-980-9901
supports the following organizations:
2013 circulation & rates
print Edition
Ad suBmission guidElinEs
AD SIZES & SpECS
Banner Ad Size: 728w x 90h pixels. Boom Box Ad Size: 250w x 250h pixels.Specs: GIF, JPG, and Rich Media accepted. Maximum file size: 39k.
Include link to website. Send files to [email protected].
wEB sitE AdVErtising rAtEs
Web Site GRoWth of 41% With a 0.53% CtR!Launched in 2010, www.airbestpractices.com grew by 41% in 2012 to over 69,000 Impressions per month and maintained a high Click-Through-Rate of 0.53%. Unique and Total Visitor traffic grew respectively by 48% to over 8,100 and 9,650 per month. Just over half of the Total Visits (57%) come from the U.S. and Canada with Asia (20%) and Europe (14%) the next largest geographic regions. Impressions Growth of 41% to 69,000 monthly.
pp Unique Visits Growth of 48% to 8,100 monthly
pp Total Visits Growth of 48% to 9,650 monthly
Our CTR% remains high at 0.53% of Impressions turning into Clicks. We strongly encourage digital advertisers to continue advertising White Papers or Audits or any actionable item that a reader can sign up for on the advertiser’s web site by clicking on the digital ad.
Advertisers have four sections to choose from. Although visits are pretty evenly balanced throughout the site, Section #4 featuring System Assessments received the most traffic (29%) in 2012. There are three rotations (meaning three advertisers) per section. There are two types of ads available: Banner Ads across the top and two square-shaped Boom Box ads along the right-hand margin.
ViSitoRS and CtR% (Monthly AverAge)
imprEssions CtR% uniquE Visitors totAl Visits
2010 24,267 0.59% 4,140 4,905
2011 49,184 0.54% 5,493 6,527
2012 69,350 0.53% 8,125 9,650
%Growth 41% 48% 48%
(monthly AVErAgE)2012 pAgE ViEws rotAtions BAnnEr
AdBoom Box
Ad #1*Boom Box
Ad #2*
Section #1* 3,485 3 $350 $195 $195
Section #2 4,100 3 $350 $300 $300
Section #3 4,635 3 $350 $300 $300
Section #4 4,040 3 $350 $300 $300
Total Views 16,260
*Section 1 Boom Box Page Views in 2012 were 1,325
totAl Visits By rEgion (Monthly AverAge)
month U.S. & cAnAdA
cEntrAl/south AmEricA EuropE AsiA ocEAniA/
AFricA totAl Visits
2012 Monthly Avg. 5,465 425 1,355 1,955 450 9,650
% of Total 57% 4% 14% 20% 5%
pAgE ViEws By suB-sEction (Monthly AverAge)
SECTIoN 1homE
SECTIoN 1mAgAzinE
SECTIoN 1rEsourcEs
SECTIoN 2industriEs
SECTIoN 2EnErgy mAnAgEr
SECTIoN 3systEm AssEssmEnts
SECTIoN 3sustAinABility proJEcts
SECTIoN 4EnErgy incEntiVEs
SECTIoN 4tEchnology
SECTIoN 4stAndArds
2012totAl pAgE ViEws
1,325 1,075 1,085 2,950 1,150 3,950 685 205 2,850 985 16,260
8% 7% 7% 18% 7% 24% 4% 1% 18% 6% % of Total
Banner Only Banner Only
editorial & advertising Sales Contact: Rod Smith • [email protected] • 412-980-9901
BANNER
BOOM BOX
BOOM BOX
number of Visits
pAgE ViEws By sEction (Monthly AverAge)
(monthly AVErAgE) 2012 pAgE ViEws % total sEction dEscription
Section #1* 3,485 21%Home Page, Magazine, Resources for Energy
Engineers
Section #2 4,100 25% Industries, Energy Manager
Section #3 4,635 29% System Assessments, Sustainability Projects
Section #4 4,040 25% Energy Incentives, Technology, Standards
Total Views 16,260
digital media
diGital Media — WWW.aiRbeStpRaCtiCeS.CoM
E-nEwslEttEr AdVErtising rAtEs & dEAdlinEs
Growing in subscriber numbers rapidly, the Compressed Air Best Practices® Monthly e-Newsletter reaches 2,300 professionals. In 2012, Average Open Rates (32%) and Click-Through Rates (49%) were incredibly high. For this reason, in 2013, we are proud to announce the expansion of our Monthly e-Newsletter to three distinctly separate e-Newsletters.
Advertisers receive a customized CTR report detailing how many people received the email, how many opened it and how many clicked on something. Then, they can see how many clicked on their ad. As a bonus, we send a list of the companies who clicked on their ad sorted by End User, Compressed Air OEM, Engineering Firm/Consultant and Compressed Air Distributor.
Air compressor technology & Automation monthly e-newsletter
With a focus on Supply-Side Optimization, air compressor technologies and compressor control systems are profiled. System Assessment articles detail what compressor controls allow kWh consumption to match system demand.
compressed Air measurement monthly e-newsletter
If there is no Compressed Air Flow, Dewpoint, Oil, Pressure and kWh Measurement, how can one effectively manage the system? Content provides “how-to examples” of System Assessments and Technology Profiles of the required instruments.
AD SIZES & SpECS
Position 1: 120w x 600h pixels.
Positions 2 & 3: Headline, up to 60 words of text, plus image (125w x 125h pixels).
Specs: GIF or JPG accepted. Maximum file size: 50k. Include link to website. Send files to [email protected].
Ad typEmonthly
rAtE
position 1 skyscraper Ad $900
position 2 text & image Ad $700
position 3 text & image Ad $500
E-nEwslEttEr titlEmonthly
Artwork duEmonthly
E-mAiling dAtE
Air compressor technology Day 1 Day 10
Air quality & distribution Day 7 Day 20
compressed Air measurement Day 14 Day 30
digital media
The Family of Compressed Air Best Practices® Monthly e-Newsletters
compressed Air quality & distribution monthly e-newsletter
With a focus on Demand-Side Optimization, compressed air dryers, filters, condensate management, tanks, piping, blower/vacuum and pneumatic technologies are profiled. How to ensure system reliability, while reducing pressure drop and demand, is explored through System Assessment case studies.
E-nEwslEttErs
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