34
The Only Overnight TAM data providing Company in Pakistan. MEDIALOGIC MONTHLY REVIEW June 2015
The Only Overnight TAM data providing Company in Pakistan.
MEDIALOGIC MONTHLY REVIEW June 2015
CONTENTS ……..
CAT (Commercial Airtime ) Slide #
Data Source:
oMarket Share%| By Genre 3
oTime Band Utilization 4
oTarget Group Share Ratings 5
oTop 15 channel Overall C&S | Total Ind 6
oChannel-wise Breakup by Genre 10
oTop programs C&S | Total Ind 18
oTop 10 Talk Shows 21
oTop Morning Shows 24
Ratings Slide #
CAT Comparison by Genre 26Top 10 Categories 27Top 10 Advertisers 28Top 10 Brands 29Channel-wise Breakup By Genre 30
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Local Ent News Kids Foreign Ent Movie
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Local Ent News Kids Foreign Ent Movie
MARKET SHARE% | BY GENRE
Total Ind
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
45%
23%
10%
8%
4%4% 3%
2%1%0%
0%
C&S Ind
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share.
48%
22%
9%
8%
4%4%
2% 2%
1%0%
0%Local EntNewsKidsForeign EntMovieSportsMusicRegionalCooking/FoodReligiousHealth
3
TIME BANDS UTILIZATION
Time Slot wise Viewership
Gender wise Split of Viewership
12:00, 15.9
19:00, 20.4
21:00, 29.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Total Male Female
9.5
13.8 14.8
23.0 23.7
14.2
9.0
12.8 13.4
21.5 22.1
13.9
10.0
14.8 16.2
24.6 25.4
14.6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Morning 08:00 - 11:00 Noon/Afternoon 11:00 -17:00
Pre-Prime-Time 17:00 -19:00
Prime-Time 19:00 -21:00
Post-Prime-Time 21:00 -23:00
Late-Night 23:00 - 00:00
Total Male Female
4
TARGET GROUP SHARE RATINGS
BY Age Group
*TGSR is based on total usage ( 24 Hours avg ratings of all channels)
BY SEC
21%
29%32%
14%
4%M/F | 05 to 14
M/F | 15 to 25
M/F | 26 to 45
M/F | 46 to 59
M/F | 60+
7%
18%
26%22%
27%SEC ASEC BSEC CSEC DSEC E
5
Total Ind C&S Ind June.15 June.15
Rank Channel Name Ratings% Rank Channel Name Ratings
%1 PTV HOME 1.00 1 ARY DIGITAL 0.76
2 ATV 0.97 2 GEO ENTERTAINMENT 0.59
3 ARY DIGITAL 0.53 3 URDU 1 0.46
4 GEO ENTERTAINMENT 0.41 4 COLORS 0.45
5 URDU 1 0.33 5 HUM TV 0.34
6 COLORS 0.32 6 GEO KAHANI 0.33
7 HUM TV 0.24 7 DISNEY CHANNEL 0.28
8 GEO KAHANI 0.23 8 SAMAA 0.25
9 DISNEY CHANNEL 0.20 9 EXPRESS ENTERTAINMENT 0.23
10 SAMAA 0.18 10 CARTOON NETWORK 0.21
11 EXPRESS ENTERTAINMENT 0.16 11 A PLUS 0.20
12 CARTOON NETWORK 0.15 12 GEO NEWS 0.19
13 A PLUS 0.14 13 TV ONE 0.19
14 GEO NEWS 0.13 14 EXPRESS NEWS 0.19
15 TV ONE 0.13 15 ARY NEWS 0.18
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY Digital lead on C&S followed by GEO Entertainment.
6
Total Ind C&S Ind June.15 June.15
Rank Channel Name Ratings% Rank Channel Name Ratings
%1 ARY DIGITAL 0.68 1 ARY DIGITAL 0.73
2 GEO ENTERTAINMENT 0.51 2 GEO ENTERTAINMENT 0.55
3 URDU 1 0.43 3 URDU 1 0.47
4 COLORS 0.41 4 COLORS 0.44
5 GEO KAHANI 0.35 5 GEO KAHANI 0.38
6 HUM TV 0.30 6 HUM TV 0.32
7 DISNEY CHANNEL 0.28 7 DISNEY CHANNEL 0.30
8 PTV HOME 0.26 8 SAMAA 0.24
9 ATV 0.25 9 EXPRESS ENTERTAINMENT 0.23
10 SAMAA 0.22 10 A PLUS 0.23
11 EXPRESS ENTERTAINMENT 0.22 11 CARTOON NETWORK 0.22
12 A PLUS 0.22 12 GEO NEWS 0.21
13 CARTOON NETWORK 0.20 13 EXPRESS NEWS 0.18
14 GEO NEWS 0.19 14 TV ONE 0.17
15 EXPRESS NEWS 0.16 15 ARY NEWS 0.17
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY Digital lead the overall top 15 channels charts on Total Ind and C&S Ind
7
TOP 15 CHANNELS BY REGION | TOTAL IND
Pak TotalPak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1 ARY DIGITAL 0.68 ARY DIGITAL 0.89 DISNEY CHANNEL 0.67 ARY DIGITAL 0.55 GEO KAHANI 0.93
2 ATV 0.97 GEO Ent 0.51 GEO Ent 0.81 ARY DIGITAL 0.55 GEO KAHANI 0.44 ARY DIGITAL 0.83
3 ARY DIGITAL 0.53 URDU 1 0.43 COLORS 0.65 COLORS 0.47 ATV 0.42 URDU 1 0.72
4 GEO Ent 0.41 COLORS 0.41 URDU 1 0.51 GEO Ent 0.38 URDU 1 0.4 A PLUS 0.57
5 URDU 1 0.33 GEO KAHANI 0.35 SAMAA 0.42 EXPRESS Ent 0.37 PTV HOME 0.37 PTV HOME 0.54
6 COLORS 0.32 HUM TV 0.3 HUM TV 0.39 URDU 1 0.27 GEO Ent 0.35 NICKELODEON 0.5
7 HUM TV 0.24 DISNEY CHANNEL 0.28 ARY NEWS 0.24 8XM 0.24 DISNEY CHANNEL 0.31 CARTOON NETWORK 0.49
8 GEO KAHANI 0.23 PTV HOME 0.26 TV ONE 0.21 HUM TV 0.24 COLORS 0.28 GEO Ent 0.44
9 DISNEY CHANNEL 0.2 ATV 0.25 EXPRESS NEWS 0.2 TV ONE 0.22 A PLUS 0.27 HUM TV 0.36
10 SAMAA 0.18 SAMAA 0.22 SONY 0.19 GEO KAHANI 0.22 HUM TV 0.25 EXPRESS Ent 0.35
11 EXPRESS Ent 0.16 EXPRESS Ent 0.22 TEN SPORTS 0.19 DUNYA NEWS 0.21 GEO NEWS 0.22 TV ONE 0.29
12 CARTOON NETWORK 0.15 A PLUS 0.22 POGO 0.18 ATV 0.21 CARTOON NETWORK 0.21 ARY ZINDAGI 0.27
13 A PLUS 0.14 CARTOON NETWORK 0.2 GEO KAHANI 0.17 GEO NEWS 0.2 SAMAA 0.17 GEO NEWS 0.26
14 GEO NEWS 0.13 GEO NEWS 0.19 EXPRESS Ent 0.17 PTV HOME 0.2 EXPRESS Ent 0.14 TEN SPORTS 0.22
15 TV ONE 0.13 EXPRESS NEWS 0.16 CARTOON NETWORK 0.17 EXPRESS NEWS 0.19 FILMAZIA 0.14 ATV 0.22
8
TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ARY DIGITAL 0.76 ARY DIGITAL 0.73 ARY DIGITAL 0.9 DISNEY CHANNEL 0.7 ARY DIGITAL 0.62 GEO KAHANI 1.05
2 GEO Ent 0.59 GEO Ent 0.55 GEO Ent 0.82 ARY DIGITAL 0.57 GEO KAHANI 0.49 ARY DIGITAL 0.93
3 URDU 1 0.46 URDU 1 0.47 COLORS 0.66 COLORS 0.49 URDU 1 0.45 URDU 1 0.82
4 COLORS 0.45 COLORS 0.44 URDU 1 0.51 GEO Ent 0.4 GEO Ent 0.39 A PLUS 0.65
5 HUM TV 0.34 GEO KAHANI 0.38 SAMAA 0.42 EXPRESS Ent 0.39 DISNEY CHANNEL 0.35 NICKELODEON 0.56
6 GEO KAHANI 0.33 HUM TV 0.32 HUM TV 0.39 URDU 1 0.28 COLORS 0.31 CARTOON NETWORK 0.56
7 DISNEY CHANNEL 0.28 DISNEY CHANNEL 0.3 ARY NEWS 0.24 8XM 0.25 A PLUS 0.3 GEO Ent 0.49
8 SAMAA 0.25 SAMAA 0.24 TV ONE 0.22 HUM TV 0.25 HUM TV 0.29 HUM TV 0.41
9 EXPRESS Ent 0.23 EXPRESS Ent 0.23 EXPRESS NEWS 0.2 TV ONE 0.24 GEO NEWS 0.25 EXPRESS Ent 0.4
10 CARTOON NETWORK 0.21 A PLUS 0.23 SONY 0.2 GEO KAHANI 0.23 CARTOON NETWORK 0.24 TV ONE 0.33
11 A PLUS 0.2 CARTOON NETWORK 0.22 TEN SPORTS 0.2 DUNYA NEWS 0.22 SAMAA 0.2 ARY ZINDAGI 0.31
12 GEO NEWS 0.19 GEO NEWS 0.21 POGO 0.18 GEO NEWS 0.21 EXPRESS Ent 0.16 GEO NEWS 0.29
13 TV ONE 0.19 EXPRESS NEWS 0.18 GEO KAHANI 0.17 EXPRESS NEWS 0.2 FILMAZIA 0.15 TEN SPORTS 0.25
14 EXPRESS NEWS 0.19 TV ONE 0.17 EXPRESS Ent 0.17 A PLUS 0.2 EXPRESS NEWS 0.14 FILMAZIA 0.18
15 ARY NEWS 0.18 ARY NEWS 0.17 CARTOON NETWORK 0.17 DAWN NEWS 0.16 ABB TAKK 0.14 EXPRESS NEWS 0.17
9
ENTERTAINMENT CHANNELS – 24 HOURS
ARY Digital is Leading on both C&S and Total Ind.
Total Ind C&S Ind
June.15 June.15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.68 1 ARY DIGITAL 0.73
2 GEO ENTERTAINMENT 0.51 2 GEO ENTERTAINMENT 0.55
3 URDU 1 0.43 3 URDU 1 0.47
4 COLORS 0.41 4 COLORS 0.44
5 GEO KAHANI 0.35 5 GEO KAHANI 0.38
6 HUM TV 0.30 6 HUM TV 0.32
7 PTV HOME 0.26 7 EXPRESS ENTERTAINMENT 0.23
8 ATV 0.25 8 A PLUS 0.23
9 EXPRESS ENTERTAINMENT 0.22 9 TV ONE 0.17
10 A PLUS 0.22 10 STAR PLUS 0.11
10
ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
ARY DIGITAL is leading on Prime Time followed by GEO Entertainment on both Total and C&S Ind ………..
Total Ind C&S Ind
June.15 June.15Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 2.28 1 ARY DIGITAL 2.45
2 GEO ENTERTAINMENT 1.35 2 GEO ENTERTAINMENT 1.45
3 COLORS 1.23 3 COLORS 1.32
4 GEO KAHANI 1.08 4 GEO KAHANI 1.16
5 URDU 1 1.03 5 URDU 1 1.10
6 PTV HOME 0.76 6 HUM TV 0.74
7 ATV 0.69 7 A PLUS 0.65
8 HUM TV 0.69 8 EXPRESS ENTERTAINMENT 0.52
9 A PLUS 0.61 9 TV ONE 0.39
10 EXPRESS ENTERTAINMENT 0.48 10 STAR PLUS 0.26
11
TOP NEWS CHANNELS - 24 HOURS
Samaa Is On Top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind
June-15 June-15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.22 1 SAMAA 0.24
2 GEO NEWS 0.19 2 GEO NEWS 0.21
3 EXPRESS NEWS 0.16 3 EXPRESS NEWS 0.18
4 ARY NEWS 0.16 4 ARY NEWS 0.17
5 DUNYA NEWS 0.13 5 DUNYA NEWS 0.14
6 ABB TAKK 0.11 6 ABB TAKK 0.12
7 DAWN NEWS 0.11 7 DAWN NEWS 0.11
8 AAJ NEWS 0.09 8 AAJ NEWS 0.10
9 NEWS ONE 0.07 9 NEWS ONE 0.07
10 NINETY 2 NEWS 0.07 10 NINETY 2 NEWS 0.07
12
TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind
June-15 June-15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.39 1 GEO NEWS 0.42
2 SAMAA 0.36 2 SAMAA 0.39
3 EXPRESS NEWS 0.35 3 EXPRESS NEWS 0.37
4 ARY NEWS 0.28 4 ARY NEWS 0.30
5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24
6 DAWN NEWS 0.20 6 DAWN NEWS 0.22
7 AAJ NEWS 0.19 7 AAJ NEWS 0.21
8 ABB TAKK 0.19 8 ABB TAKK 0.21
9 NEWS ONE 0.17 9 NEWS ONE 0.18
10 NINETY 2 NEWS 0.11 10 NINETY 2 NEWS 0.12
13
MUSIC CHANNELS
8XM is leading the genre with significant lead…………………………
8XM*Captures the 1st position as the most
watched music channel with 64% share in music Genre
C&S Ind
June | 2015
Rank Channel Name TRPs Relative Share%
1 8XM 180 64%
2 JALWA 90 32%
3 ARY MUSIK 10 4%
4 VIBE TV 2 1%
…. Grand Total 282 100%
14
SPORTS |PAKISTAN TOTAL
Ten Sports is leading on Total Ind and C&S Ind
Total IndJune-15
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 165 50%
2 PTV SPORTS 131 40%
3 GEO SUPER 32 10%
C&S Ind June-15
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 236 59%
2 PTV SPORTS 116 29%
3 GEO SUPER 45 11%
15
SPORTS |PAKISTAN URBAN
Ten Sports is leading on Total Ind and on C&S Ind
Total IndJune-15
Channel Name TRPs Relative Share%
1 TEN SPORTS 225 56%
2 PTV SPORTS 128 32%
3 GEO SUPER 46 11%
C&S Ind June-15
Channel Name TRPs Relative Share%
1 TEN SPORTS 241 58%
2 PTV SPORTS 126 30%
3 GEO SUPER 49 12%
16
Movie Channels
Filmazia captures 1st Position on both 24 hours and prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
June.15 June.15
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILMAZIA 0.12 1 FILMAZIA 0.30
2 FILMAX 0.07 2 FILMAX 0.12
3 FILM WORLD 0.06 3 FILM WORLD 0.10
4 HBO 0.05 4 HBO 0.08
5 WB 0.01 5 WB 0.02
6 ARUJ TV 0.01 6 ARUJ TV 0.02
7 RAAVI TV 0.01 7 RAAVI TV 0.01
8 STAR MOVIES 0.00 8 SILVER SCREEN 0.01
9 SILVER SCREEN 0.00 9 STAR MOVIES 0.01
10 STAR LITE TV 0.00 10 STAR LITE TV 0.00
17
FOOD CHANNELS
Masala tops the chart with 87 TRPs during the month of June
C&S Ind
June-15
Rank Channel Name TRPs Relative Share%
1 MASALA TV 87 94%
2 ZAIQA 5 6%
.. Grand Total 92 100%
18
KIDS
Disney Channel Holds 40% Of Kids Channels Viewership
C&S Ind
June-15
Rank Channel TRPs Relative Share%
1 DISNEY CHANNEL 437 40%
2 CARTOON NETWORK 312 29%
3 POGO 188 17%
4 NICKELODEON 155 14%
…. Grand Total 1092 100%
19
TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.119 APNA CHANNEL 0.149 APNA CHANNEL 0.102 AVT KHYBER 0.107 PTV BOLAN 0.092
2 KTN 0.015 PUNJAB TV 0.009 KTN 0.036 AVT KHYBER NEWS 0.076 AVT KHYBER 0.009
3 SINDH TV 0.011 WASEB 0.004 SINDH TV 0.026 PTV NATIONAL 0.064 VSH NEWS 0.008
4 AVT KHYBER 0.010 AVT KHYBER 0.004 MEHRAN TV 0.023 PASHTO 1 0.031 KAY2 0.006
5 MEHRAN TV 0.009 KAY2 0.004 KASHISH 0.017 APNA CHANNEL 0.011 AWAZ 0.004
6 AWAZ 0.008 PTV BOLAN 0.003 AWAZ 0.015 PTV BOLAN 0.009 KASHISH 0.003
7 KASHISH 0.008 AWAZ 0.002 KTN NEWS 0.012 AWAZ 0.007 PASHTO 1 0.002
8 AVT KHYBER NEWS 0.005 PTV NATIONAL 0.001 PTV BOLAN 0.003 KASHISH 0.006 WASEB 0.002
9 PUNJAB TV 0.005 PASHTO 1 0.001 AVT KHYBER 0.002 KAY2 0.006 AVT KHYBER NEWS 0.001
10 KTN NEWS 0.005 KASHISH 0.001 SINDH TV NEWS 0.002 PUNJAB TV 0.005 KTN NEWS 0.001
11 PTV NATIONAL 0.005 SINDH TV 0.001 DHARTI TV 0.002 WASEB 0.005 SINDH TV 0.001
12 PTV BOLAN 0.005 AVT KHYBER NEWS 0.001 PUNJAB TV 0.001 SINDH TV 0.002 SINDH TV NEWS 0.001
13 PASHTO 1 0.003 KTN 0.001 PASHTO 1 0.001 VSH NEWS 0.001 APNA CHANNEL 0.000
14 WASEB 0.003 MEHRAN TV 0.000 KAY2 0.001 KTN 0.001 DHARTI TV 0.000
15 KAY2 0.003 DHARTI TV 0.000 WASEB 0.001 DHARTI TV 0.001 KTN 0.000
16 SINDH TV NEWS 0.001 KTN NEWS 0.000 VSH NEWS 0.001 SINDH TV NEWS 0.001 PUNJAB TV 0.000
17 DHARTI TV 0.001 VSH NEWS 0.000 AVT KHYBER NEWS 0.000 MEHRAN TV 0.000 MEHRAN TV 0.000
18 VSH NEWS 0.001 SINDH TV NEWS 0.000 PTV NATIONAL 0.000 KTN NEWS 0.000 PTV NATIONAL 0.000
20
TOP PROGRAMS | OVERALL
ARY Digital’s Jeeto Pakistan hits 7.62 ratings on total Ind on 26th June
*Top programs ranking is based on highest rated episode of each program during the reporting period
Top Programs | Total Individuals
June-15
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 26-Jun-15 ARY DIGITAL Jeeto Pakistan 7.62 2,728 18.90
2 24-Jun-15 GEO ENT Iftar Amir Ke Saath 4.57 1,975 17.80
3 19-Jun-15 GEO ENT Inaam Ghar 4.00 1,581 13.00
4 3-Jun-15 URDU 1 Sath Nibhana Sathiya 3.81 1,503 21.00
5 11-Jun-15 GEO KAHANI Kumkum Bhagya 3.74 1,481 13.90
6 25-Jun-15 URDU 1 Yeh Rishta Kia Kehlata Hai 3.45 1,269 8.20
7 23-Jun-15 GEO ENT Jinnah Hospital Karachi Se Bara-he-raast (Amir Liaqat) 3.45 1,311 14.40
8 19-Jun-15 GEO ENT Aalim Online 3.41 1,372 14.90
9 8-Jun-15 URDU 1 Ye Hain Mohabbatein 3.28 1,258 16.60
10 10-Jun-15 ARY DIGITAL Dil Barbad 3.02 1,010 9.20
21
TOP PROGRAMS | C & S
*Top programs ranking is based on highest rated episode of each program during the reporting period
Top Programs | C&S Individuals
June-15
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 26-Jun-15 ARY DIGITAL Jeeto Pakistan 8.17 2,728 20.10
2 24-Jun-15 GEO ENT Iftar Amir Ke Saath 4.90 1,975 18.70
3 19-Jun-15 GEO ENT Inaam Ghar 4.29 1,581 13.90
4 3-Jun-15 URDU 1 Sath Nibhana Sathiya 4.09 1,503 21.80
5 11-Jun-15 GEO KAHANI Kumkum Bhagya 4.01 1,481 15.20
6 25-Jun-15 URDU 1 Yeh Rishta Kia Kehlata Hai 3.70 1,269 8.70
7 23-Jun-15 GEO ENT Jinnah Hospital Karachi Se Bara-he-raast (Amir Liaqat) 3.70 1,311 15.10
8 19-Jun-15 GEO ENT Aalim Online 3.66 1,372 15.50
9 8-Jun-15 URDU 1 Ye Hain Mohabbatein 3.52 1,258 17.20
10 10-Jun-15 ARY DIGITAL Dil Barbad 3.24 1,010 9.70
ARY Digital’s Jeeto Pakistan hits 8.17 ratings on C&S Ind on 26th June
22
TALK SHOWS
ARY News’ “Off The Record” Stands On Top
Current Affairs Talk Shows | C&S Ind
Jun.15
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 24.Jun.15 ARY NEWS Off The Record 0.921 308 2
2 16.Jun.15 GEO NEWS Aaj Shahzaib Khanzada Ke Saath 0.863 325 3.5
3 16.Jun.15 ARY NEWS 11th Hour 0.814 291 4.3
4 11.Jun.15 EXPRESS NEWS G for Gharidah 0.769 308 3.3
5 17.Jun.15 GEO NEWS Capital Talk 0.763 319 3.3
6 13.Jun.15 SAMAA News Beat 0.702 254 2.7
7 30.Jun.15 EXPRESS NEWS Kal Tak 0.698 249 2.3
8 24.Jun.15 NEWS ONE Live With Dr.Shahid Masood 0.67 266 1.7
9 30.Jun.15 DAWN NEWS News Eye 0.664 245 2.3
10 17.Jun.15 DUNYA NEWS On The Front 0.652 270 2.8
23
Ranking of morning shows is based on average ratings of the show for the reporting month.
MORNING SHOWS| FEMALE 15-45 ALL
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “JaagoPakistan Jago” ……
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.63 87 5.0
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.44 60 3.7
3 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.39 53 3.1
4 09:00-11:00 Mon - Fri ATV A Morning With Farah Farah Hussain 0.32 44 2.7
5 08.30-11.30 Mon - Fri GEO ENT Subha Pakistan Aamir Liaqat 0.30 42 2.6
6 09:00-11:00 Mon - Fri A PLUS Good Morning Zindagi Noor 0.22 30 1.8
7 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.21 29 1.8
8 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samma Kay Sath Sahir Lodhi 0.19 26 1.6
9 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.14 19 1.2
10 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.08 11 0.7
11 09:00-10:30 Mon - Fri PTV NEWS Subh-a-Nau Nazia Malik 0.04 5 0.3
24
ARY Digital’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “JaagoPakistan Jago” ……
MORNING SHOWS| FEMALE 15-45 C&S
Rank Time Slot Days Channel ProgramName Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.67 87 5.3
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.47 60 3.9
3 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.41 53 3.2
4 08.30-11.30 Mon - Fri GEO ENT Subha Pakistan Aamir Liaqat 0.32 42 2.7
5 09:00-11:00 Mon - Fri A PLUS Good Morning Zindagi Noor 0.23 30 1.9
6 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samma Kay Sath Sahir Lodhi 0.20 26 1.7
7 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.15 19 1.3
8 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.08 11 0.7
9 09:00-11:00 Mon - Fri ATV A Morning With Farah Farah Hussain 0.05 6 0.4
10 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.03 4 0.3
11 09:00-10:30 Mon - Fri PTV NEWS Subh-a-Nau Nazia Malik 0.02 3 0.2
25
169
127
55
22 11 10 6 4 30
20406080
100120140160180
News Entertainment Regional Music Kids Movie Sports Food Islamic
CAT
Min
utes
| T
hous
ands
COMMERCIAL AIRTIME SUMMARY |BY GENRE
Please Note : Commercial Airtime Minutes are based on Spot TVCs only
Highest CAT Share Going To News Channels
42%
31%
13%
5%3%
3%1%1% 1%
Genre-wise Airtime Share%
News
Entertainment
Regional
Music
Kids
Movie
Sports
Food
Islamic
26
TOP 10 CATEGORIES
Beverages Leading CAT Share Followed By Cellular Communication …….
25%
23%
11%
11%
11%
6%4%
4%3% 2%
Relative Share
Beverages
Cellular Communication
Detergents & Soaps
Cullinary
Personal Products
Construction
Home Appliances & Electronics
Food
Financial Services
Automobiles & Transport
85 81 38 37 37 20 14 13 11 7
262268
115 119 109
2845 38 26 22
0
50
100
150
200
250
300
0102030405060708090
Thou
sand
s
Thou
sand
s Airtime (Mins)
Spot's Freq
27
TOP 10 ADVERTISERS | IN TERMS OF CAT
For The Month Of June-15 Unilever Pakistan Lead The CAT Share Followed By Telenor Pakistan Ltd.
48 22 19 17 15 15 11 11 10 10
133
61 47 46 46 43
54 36 29 33
- 20 40 60 80 100 120 140 160
-
10
20
30
40
50
60
Thou
sand
s
Thou
sand
s Airtime (Mins) Spot's
27%
13%
11%9%
8%
8%
6%
6%6%
6%Relative ShareUNILEVER PAKISTAN LTD
TELENOR PAKISTAN LTD
PEPSI COLA INTERNATIONAL (PVT.) LTD.
The Coca-Cola Export Corporation
PROCTER & GAMBLE PAKISTAN LTD
NESTLE PAKISTAN LIMITED
SAMSUNG GULF ELECTRONICS FZE
NEW ALLIED ELECTRONICS INDUSTRIES (PVT.) LTD.
RECKITT BENCKISER PAKISTAN LTD.
ENGRO FOODS (PVT.) LTD.
28
TOP 10 BRANDS
Amongst Brands, Telenor Corporate is Leading the Industry
16%
12%
11%
11%10%
9%
9%
8%
7%7%Relative Share Telenor Internet 3G Coca Cola
Mobilink Corporate Q Mobile X 30
Pepsi Dettol Soap
Dew Tang
Ufone PTCL
12 9 8 8 7 7 6 6 5 5
31
21 23 27
18 19
13
21
12 9
- 5 10 15 20 25 30 35
- 2 4 6 8
10 12 14
TelenorInternet
3G
Coca Cola MobilinkCorporate
Q Mobile X30
Pepsi DettolSoap
Dew Tang Ufone PTCL
Thou
sand
s
Thou
sand
s
Airtime (Mins) Spot's
29
NEWS CHANNELS | CAT COMPARISON
Amongst News Channels News One is Airing The Highest CAT………
9%
8%
8%
7%
7%
6%6%6%
6%
5%
32%
Relative ShareABB TAKK NEWS
NEWS ONE
City 42
EXPRESS NEWS
ARY NEWS
SAMAA
DUNYA NEWS
GEO NEWS
AAJ NEWS
DAWN NEWS
Others
15 14 1312 11 11 11 10 10 9
0
2
4
6
8
10
12
14
16
ABB TAKKNEWS
NEWS ONE City 42 EXPRESSNEWS
ARY NEWS SAMAA DUNYANEWS
GEO NEWS AAJ NEWS DAWNNEWS
Thou
sand
s
CAT (Minutes)
30
ENTERTAINMENT CHANNELS | CAT COMPARISON
Amongst Entertainment Channels TV One is Airing The Highest CAT
10%
9%
9%
9%
8%7%7%
7%
6%
6%
22%
Relative ShareTV ONEA PlusARY DIGITALGEO KAHANIATVExpress EntGEO ENTERTAINMENTHUM TVKohenoorURDU 1Others
13 11 11 11
10 9 9 8 8 8
- 2 4 6 8
10 12 14
Airti
me
Min
utes
(Tho
usan
ds) CAT (Minutes)
31
MOVIE CHANNELS | CAT COMPARISON
Amongst Movie Channels Film World Airing The Highest CAT
24%
23%
21%
15%
15%
2% 0%Relative Share
FILMAZIA
Film World
SILVER SCREEN
HBO
Filmax
WB
Star Lite
2447 2331 2164
1570 1536
1997
0
500
1000
1500
2000
2500
3000
FILMAZIA Film World SILVER SCREEN HBO Filmax WB Star Lite
CAT (Minutes)
32
MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
10459
9155
2550
0 5000 10000 15000
JALWA
8XM
ARY MUSIK
CAT (Minutes)
2295
1815
1525
0 500 1000 1500 2000 2500
TEN SPORTS
PTV Sports
GEO SUPER
CAT (Minutes)
3187
360
0 1000 2000 3000 4000
MASALA
ZAIQA
CAT (Minutes)
6628
4278
0 2000 4000 6000 8000
NICKELODEON
CARTOONNETWORK
CAT (Minutes)
33
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