Task 1 Understand the structure and ownership of the media sector. P1, M1, D1

A private ownership is a radio show for example that is run by your self. A advantage of a private ownership is that you can choose what you want on your radio show, but by you choosing what you want on if you like 1970’s music you might loose lots of views so your radio show will go down the drain and you will loose your radio show due to your lack of viewers. Another disadvantage could be you might have to sell advertising space to cover up if you go bankrupt.

Types of ownership: private ownership

Public Service ownership means it serves the public such as the BBC, we own this type of ownership because we pay are TV fee and radio fee so we pay to listen to the BBC. An advantage of public service would be because it is more funded because we fund it us as the public pay for them so they have more money so they can make more risks on making a film or a new media company. A disadvantage of public service would be, all of the public have to be represented on what they want to listen to so you can not make any choices only the public can.

Types of ownership: public service

A multinational ownership is a company owned by many different companies, in certain countries, or in more than one nation. An advantage of a multinational ownership is it is based in more than one country so they can get multiple viewers on there website. A disadvantage of a multinational ownership could be if you want to expand your company it will cost quite a lot of money to advertise in different countries.

Describe it and give an example

What are the advantages and disadvantages of this type of ownership

Types of ownership: multinational

A independent ownership is a radio show for example that is run by your self. A advantage of a private ownership is that you can choose what you want on your radio show, but by you choosing what you want on if you like 1970’s music you might loose lots of views so your radio show will go down the drain and you will loose your radio show due to your lack of viewers. Another disadvantage could be you might have to sell advertising space to cover up if you go bankrupt.

Types of ownership: independent

Conglomerate ownership is about how big a certain company is, so this type of ownership could be a really small company or a really big company.

An example company of a conglomerate ownership could be Disney because these are the second biggest company in the world and earn a lot of money because of all of the animation creations such as frozen, Which made millions because of the amount of views on this certain film.

Types of ownership: conglomerate

Horizontal Integration is when a certain TV program, for instance the X factor is owned by three company’s that all provide information and funding which the X factor need to create there TV show. The three company’s that fund the X factor is Simon Cowell, ITV and Sony. These three company’s all have an important part in the X factor, which is a TV channel and the music that is played on the X factor so the acts can sing there song. A advantage of Horizontal Integration is that if the company go bankrupt it wouldn’t cost each company a lot of money because it will be divided into all three company’s. A disadvantage of Horizontal Integration is that every company has to agree on what they want to put on there show, for example the judges on the X factor.

Types of Companies:Horizontal Integration

With vertical integration in is the complete opposite to horizontal integration these types of company’s are only as one so they do everything a good example of vertical integration would be Apple. The apple company is one of the biggest company’s in the world and they decide what new stuff is coming out and it is all under one persons command, so they make the phones he laptops and everything by them selves so all the money goes to one person in charge. A disadvantage of this type of company could be that if the company does go bankrupt it all comes down to one company to pay the full price if the company goes bankrupt.

Types of Companies: Vertical Integration

Cross media divergence would be a product that use’s different types of media and a good example of this would be the IPhone. For example the iPhone has a lot of media products such as a camera, touch screen that makes the iPhone an impressive product to most of the population in this world so Apple is one of the biggest company’s in the world.

Cross Media divergence

Synergy ownership is when everybody works together to make a good TV or a good radio show a example of this could be the X factor when more than one company works together to make all company’s get a good benefit out of the TV show so they are all making money. It can also promote other people’s albums so the songs that are played at the X factor can promote the artist’s albums or songs.

Synergy

If looking at the film industry compare the American and UK industry. Explain what types of companies they are (horizontal or vertical) Explain the benefits / weaknesses of this

If looking at the music industry look at companies from the “big three” to an independent as well as subsidiaries.

Look at who is involved and how it is structured

This site might help… http://www.planetoftunes.com/industry/industry_structure.htm

Aim to do 500 words

Describe the Structure and of Ownership of Either The Film Industry or Music Industry