# fishworldproblem

the situation

an increase in seafood consumption in the U.S. has created a need for increased education around seafood, specifically in NY

the objective

make people aware of the surprising benefits that NYC seafood has to offer

the idea

implement a multifaceted digital media campaign that utilizes humor and wit, driving viewers to a single unifying phrase #fishworldproblem

how it works

#fishworldproblem is brought to life through a tumblr page that brings to life local seafood in an exciting way

a series of engaging images, video clips, gifs, quotes that people will share and build on