8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 1/24

Presented by Tushar Gupta

Marketing Medical Productsin

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 2/24

� Co untry Overview and Dem og raphics

� H ealthcare in IndiaDisease incidence

� B usiness m odel

� S trate gy

Agenda

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 3/24

Ge og raphy

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 4/24

F acts

1/3 size of US APopulati on 1.173 billion

GDP $3.56 trilli on (1/5 of US A)

47 Rupees => U S D 128 statesEng lish speakin g

So urce: CIAf act b oo k 2010

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 5/24

Dem og raphics

Pe r en t D tr b t n of Es t m t ed Popula t on by age-g r oup in 2006

10-19 yea r s, 21.3%

0-9 yea r s, 21.6%

65+ yea r s, 4.5%

20-64 yea r s, 49.7%

Sou rce h p c hi ghs ic i ri erea a a mai i Fie Dem og raphic% ica ors p f

Each yea r Indiaadds mo r e people

to the wo r ld¶spopula tion than

an y o the r coun try

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 6/24

Dem og raphics

N umber o 65+ year o ds n m ons

62 6

4 68 7

0 73 7

4 80

122

9

Year

M

ons

ou rce h p c hi ghs ic i ri erea a a mai i kFi e Dem og raphic ica ors p

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 7/24

Dem og raphics

Nu b o 60+ y o l in USA nd Ind i

46

107

20

77

20

324

Y

illion

S I ia

S o rc e: http:// . s.e .s g/ ec/I oAg e/ oc me ts/ N pt Spee of Ag i g.p f

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 8/24

Dem og raphics

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 9/24

Dem og raphics

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 10/24

Healthcare

India Spends US $ 22.7 Billion

On Healthcare

T h e Indian Healt h care MarketSo urce: Vaatsayla Presentati on

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 11/24

Healthcare

Healt h care is t h e th irdlargest gro w th seg ent

in India

Healt h care Market ( 5 vs 5)So urce: Vaatsayla Presentati on

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 12/24

Healthcare

Healt h care Market Current TrendsSo urce: Minnes ota Trade O ff ice

Indian edical equip ent arket2010:$2.3 billi on 2012:$5 billi on65 imp orted U S A share 2 .2

illion eds added by 2012- will require $77. billion investmentIndian edical touris2006:$350 milli on

2012:$2 billi on

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 13/24

Healthcare

India ¶s Medical evice Industr So urce: F r ost & Sullivan

Market size (2006): ~$2.1

billionCAGR - 15Market size (2012) Pr ojecti on:$4.5 billionKey Market S egmentsEquipment ( ophthalmic, dental, ima ging andothers) ± 50-55Medical disp osables: 25-30Implants: 20-25

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 14/24

Healthcare

India ¶s Medical evice Industr $ . B inSo urce: F r ost & Sullivan

Market S hare:Ophthalm olog y ab out 12 ,In-Vitr o Diagnostics ab out 11Orthopedics ab out 4Patient M onitoring ab out 2Others (e. g. Cardiolog y, eur olog y and medicalima ging) ± 71

%

%

%

%

%

IVDO thal lOrth aedics

atient M nit rin

Others

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 15/24

Healthcare

Healt h care Market Current TrendsSo urce: Minnes ota Trade O ff ice

1. Increasin g or ganizati on of healthcare sect or (rise of the³corporate h ospital´)

2. Increase in ³li f estyle´ disease (diabetes, heart)

3. Emer gence of insurance and empl oyer-paid m odel

4. Increasin g demand for quality (but must be a ffordable)

5. More urban c ompetition and increase in rural services6. Co ntinued investment in in f rastructure

7. Increasin g ly informed c onsumers

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 16/24

Healthcare

Potentially Huge market with gr owing urbanmiddle class p opulati on

Gr owing private h ospital sect or aimin g to attracthealth t ourists

� S uccess in Pharma and other paramedical areas

� Lo w per capita expenditure

Devel oping go vernment p o licies and in f rastructure

� L ar ge p opulati on havin g low a ffordability

� L ack of indigen ous manu f acturin gAcademic kn ow-how is n o t well devel oped in thissect or

� S upp ort system f r om R & D n o t available

Overseas c ompanies investin g in India t o set up R& D units

Increasin g J o int ventures and a greements

Overseas aid assisted pr ojects t o impr ovehealthcare in f rastructure

Re gulations t o impr ove market for domestic

manu f acturers.

Re gulat ory po licies may sl ow down thedevel opment of the market

Unor ganized market for medical disp osables

� L ack of regulations, speci f ications - leadin g to spuri ous pr oducts.

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 17/24

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 18/24

Healthcare in India

22

7

37

112

130146

164

x ~ GDP

rce edistat W rld edical arket Anal sis India Jan ar lished Es icB siness Intelli ence htt es ic c

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 19/24

Healthcare in IndiaSo u ces or ea lt ca r e e p enditu r e

ubli c , .

t e r , .

r iv a te , .

ource edi tat o rld edical ar et nal i India anuar 2010 publi hed b pic om Bu ine Intelli g ence http e pic om. com

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 20/24

Healthcare in IndiaP ojec ed med ca equ pmen mpo s n S$

0 00

2 004 00

6 00

5 5

B

ons$

Source "I¡

DUSTRY I¡

SI¢

HT £ ¤ DICAL D¤

¥

ICES¦

EQUI§ £ ENTS IN INDIA" ¨

http

© ©

cy gnu india co /pd

/Medical_de ice _T

C pd

acce ed on April 2

¨

Ma ke s h a e o d e en coun es n

er any 1!

" 5%#

apan 8 " 2%

$

ther EU !

" 6%

Re % t o&

'

orld 15 " 5%

Netherland %

2 "

!

%

China 4 " 7%

Singapore 5 " 2%

UK, 2 " 6%

F rance , 2 " 5%

USA, 2!

" 2%

S ource ( "INDUSTRY I NSI HT( MEDICAL DEV ICE S)

EQ UI0 MENTS IN INDIA",http ( //www " cygnu % india " co /pd

&

% /Medical_de 1 ice % _T$

C " pd&

acce % % ed on April 2!

, 2010

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 21/24

Disease incidence

% c t t of eac disease to to ta dea t s in y ea 2000

Ci cu a ory 24

n ec i ous andpa r asi ic diseases

16

E e r na causes11

Pe r ina a pe r iod 8

espi r a ory 7

Diges i e 5eop as s 4

he r causes 26

our ce Cen r a Bur eau o Hea h n e i gence oH

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 22/24

Orthopedic marketO r hoped c de ces arke a ue n 2008 a nd 2015

$558 m ll on

$ 226 m ll on

2008 2015

ource entral ureau o ealth ntelli gence o FW.

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 23/24

S trate gy

Active marketin g vs. Passive distribut orsEstablish netw ork of distribut ors

Determine demand, market size, pricin g� S tart small and scale t o entire c ountryExplore local manu f acturin g options t o

reduce imp ort duty expenses.

8/7/2019 Medical Device in India

http://slidepdf.com/reader/full/medical-device-in-india 24/24

Q uesti ons?