Doctor Medical Prescriptions Green arrows represent the flow of consumer data. Blue arrows represent the flow of 3rd party information & offerings. This diagram represents a typical flow of information related to some medical and pharmaceutical companies. Not all medical and pharmaceutical companies operate exactly like this diagram. Patient Pharmaceutical Company Health Insurance Pharmacy Public Health Agency (disease tracking) prescription billing marketing prescription refill reminders Pharmacy Analytics Company marketing prescription data aggregate prescription statistics aggregate prescription statistics aggregate prescription statistics personal profile data
Transcript
Doctor
Medical Prescriptions
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some medical and pharmaceutical companies. Not all medical and pharmaceutical companies operate exactly like this diagram.
Patient
Pharmaceutical Company
Health Insurance
Pharmacy Public Health Agency
(disease tracking)
prescription
billing
marketing
prescription
refill reminders
Pharmacy AnalyticsCompany
marketing
prescriptiondata
aggregateprescription
statistics
aggregateprescription
statistics
aggregateprescription
statistics
personalprofile data
Social NetworkPersonal Homepage
YOURINFO
FRIENDINFO
APPS
Pink arrows represent the flow of private consumer data.Green arrows represent the flow of public-facing consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some social networks. Not all social networks operate exactly like this diagram.
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some mobile phone services. Not all mobile phone services operate exactly like this diagram.
map, ads& friendlocations
targetingcriteria & ads
ad deliverystatistics
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your profile withlocation & ads
Advertisers
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targetingcriteria & ads
ad deliverystatistics
Mobile Phones
profile data
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some online behavioral advertising. Not all online behavioral advertising operates exactly like this diagram.
..
Browser on Personal Computer
Ad Network
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Web Analytics Provider
News Website
Other Websites
Merchant
Secondary Ad Networks
Profiling Service
AGE
INCOMELEVEL
HOBBIES
statistics & consumer behavior
contextual &tailored ads
contextual &tailored ads
demographics &online activity
demographicdata
(from registration)
demographics,past purchases
aggregateanalytics data
* depending on contract limitations
webpage
interestsegments
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URL + analyticscookie
URL + ad cookie1
URL + pre-existing
cookie
redirect URL
Online Behavioral Advertising
URL + ad cookie2
URL + news site
cookie
Green arrows represent the flow of consumer data.Blue arrows represent the flow of 3rd party information & offerings.
This diagram represents a typical flow of information related to some retail loyalty card programs. Not all retail loyalty card programs operate exactly like this diagram.
