Medical & Wellness TourismTrends & Opportunities
10th Penang International Halal Conference
2 March 2019
Medical focuses on clinical and is reactive,
Wellness is voluntary and proactive
Source: Global Spa & Wellness Economy Monitor 2014 by Global Wellness Institute
APAC medical tourism market is expected to exceed US$14
billion mark by 2022
Source : Allied Market Research
SEA has a thriving medical tourism industry and
Malaysia is one of the leaders
Source: World Bank Data 2016, KPMG Medical Tourism Industry Focus February 2018; IMTJ, Tourism Authority of Thailand; International Enterprise Singapore 2016
639 milPopulation in SEA countries,
World’s 3rd largest workforce
Average of 1Doctor per 1,000
population in
SEA countries
MalaysiaGenuine competition to
Singapore and Thailand
SingaporePositioning as the leader
in premium healthcare
ThailandRiding on the back of a
strong tourism sector
Leaders in ASEAN
Medical Tourism
1 2 3
68.9years
Average Life
Expectancy for
SEA populations
$2.6 trillion GDP of SEA countries (USD),
world’s 7th largest economy
$1.4 billionEstimated earnings
(2016)
$609 millionEstimated earnings
(2017)
$318 millionEstimated earnings
(2017)
120 milMiddle class
households in
SEA by 2025
Wellness is more than just spa, it includes a lot of
spectrum interrelated to healthcare services
Source: Global Spa & Wellness Economy Monitor 2014 by Global Wellness Institute
Global Market Report 2018 – Malaysia is ranked the 8th medical travel destination by value
Rank Country US Dollars (million)
1 United States 3,500
2 South Korea 655
3 Turkey 600
4 Thailand 600
5 Germany 575
6 India 450
7 UK 350
8 Malaysia 350
9 Mexico 350
10 Iran 315
Source: IMTJ research, LaingBuisson’s Medical Travel and Tourism Global Market Report
Malaysia is in the top 10 wellness tourism markets
in APAC
Source: Global Spa & Wellness Economy Monitor 2017 by Global Wellness Institute
Malaysia Healthcare Travel Industry
Malaysia’s Value Proposition as a Healthcare Destination
– “Quality Care For Your Peace of Mind”
• Quality Healthcare – equivalent if not more
advanced to other key players within the region
• Accessibility – ease of access to healthcare
• Affordability – competitive rates for quality care
• Ease of communication – English and
Mandarin widely spoken
• Stable geopolitical environment
• Strong regulation gives patients asssurance
• Muslim-friendly with halal options in abundance
• National & International Accreditation
provides quality healthcare for peace of mind
• World class healthcare facilities; Internationally recognised
• Well governed by strict regulations
• Stringent quality and safety
standards set by Ministry of Health
(MoH)
• National and International
accreditations, eg. MSQH, JCI, ACHS
• Expertly trained healthcare
professionals from reputable institutions in Malaysia, UK,
Australia and USA
Savings Percentage Comparison among Most Travelled
Destinations for Medical Tourism
Patients Without Borders, a medical travel site, using US costs across a variety of specialties and
procedures as a benchmark, ranked the average range of savings for the most-travelled destinations are as
follow:
Source: Patients Without Borders
India Malaysia Thailand Turkey Mexico
Costa Rica Taiwan South Korea Singapore Brazil
65-90% 65-80% 50-75% 50-65% 40-65%
45-65% 40-55% 30-45% 25-40% 20-30%
Savings
Percentage
State-of-the-Art Equipment
Latest Technology To Serve Patients Better• Da Vinci Robotic Surgical System• IBM Watson for Oncology
• Cognitive computing platform to solve challenging
oncologic cases
• Interprets data as fast as 10 minutes • 640-slice CT scanner
• 3.0 Tesla MRI
• increased image clarity
• high-quality vascular imaging
• brain, spine, and musculoskeletal system
• maximises patient comfort without compromising quality• 3D High Dose Rate brachytherapy system• Volumetric Modulated Arc Therapy (VMAT) for Cancer• Digital Mammography• Leksell Gamma Knife Perfexion system
…and much more!
Global Recognitions:
• International Medical Travel Journal (IMTJ) Medical
Travel Awards “Destination of the Year” 2015 – 2017
• IMTJ “Health and Medical Tourism Cluster of the
Year" 2017-2018
• International Living’s Top Asian Country to Retire
2018
• International Living’s Annual Global Retirement Index
“Best Country for Healthcare” 2015 – 2018
• 2017 Asia Pacific Healthcare & Medical Tourism
Awards
• 2015 - 2018 MasterCard-Crescentrating Global
Muslim Travel Index - Top Country for Muslim Travel
• Global Health Consumer Choice Awards 2016
• Frost & Sullivan Asia Pacific Healthcare and Tourism
Awards 2016
• World’s Best Hospitals for Medical Tourists by
Medical Travel Quality Alliance (MTQUA)
Global Recognitions as Testament
How do we do it? Ministries and Agencies coming together to facilitate and enable growth
Aids the promotion of
Malaysia’s healthcare export
services globally
Promotes investment into
healthcare sector
Markets and promotes
Malaysia tourism and
medical tourism subsector
globally.
Economic
Corridor
Authorities
State
Tourism
Boards
State / Region development
as a healthcare / medical
tourism hub
Continuously enhance
delivery system and
preserving national security
Regulates and improves the
public transportation
concerning health tourists
Aids in medical tourists
entering into Malaysia via
Malaysia Airports
Oversee and support the
development of medical
tourism in policy matters and
programmes
Leads the national agenda to
position Malaysia as a global
healthcare travel destination
Our PerformanceMalaysia Healthcare Performance
Source : Malaysia Healthcare Travel Council
Note : • 2018f data is as of 29th Jan 2019 data collection with 75% CARR
Moving Forward
Propel the nation towards
Malaysia Year of
Healthcare Travel
2020in tandem with
Visit Malaysia Year 2020
Promote Malaysia as the
Asian Hub for
Fertility Treatment,
including IVF and
Cardiology
Invested RM70 million to build its first factory
outside of Japan to produce medical devices for
cardiac rhythm management, electrophysiology
or ablation and cardiovascular surgery
Strengthening Penang’s position as a Medical Hub
new 8,700 sq ft heart centre
completed in 2018 and new
oncology building with radiation
therapy in 2015
Source: Malay Mail “Japan Lifeline invests RM70m in Penang Science Park” 26 February 2018; The Star “Boston Scientific bullish on Penang plant” 7 February
2018; Penang Monthly “Medical Tourism: A billion-ringgit industry for Penang” October 2015;
From a 3-storey building in 1973 to a
soaring 19-storey building completed
in 2013 with CT & MRI scanners as
well as digital operating theaters
Pledged RM2 billion in 2017 to
expand its current 300-bed
capacity to 1,000 beds
375,000-square-foot manufacturing facility at
the Batu Kawan Industrial Park in Penang
aiming to grow by >10% per annum from 2019
and increasing to 400 personnel
Medical Hospitals
- 3 JCI & 11 MSQH
accredited hospitals
Medical Devices
- Penang has 1/3 of
medical device makers
in Malaysia exporting
RM17.8 billion of
medical devises in 2016
Promotional
Institutions
1
2
3
Malaysia Healthcare Travel Council (MHTC)
Our PerformanceMalaysia Healthcare Travel Council (MHTC)
Medical tourism is promoted by
Malaysia Healthcare Travel Council
an agency under Ministry of Finance
MHTC’s Core Function
CORE
MARKETS
Indonesia
China
Myanmar
Vietnam
India*
Facilitate
PPPs for a
more
focused
strategy
Strengthen
the
industry
eco-
system
OCEANI
AAustralia
New
Zealand
MENAKSA
Oman
UAE
Sudan
SOUTH
ASIABangladesh
Nepal
S.E. ASIABrunei
Singapore
MHTC’s Overarching Objectives
To raise Malaysia Healthcare’s profile as a provider of world-class
healthcare services through:
• Enhancing service offerings in the Malaysia healthcare travel sphere
• Encouraging more cohesive industry development
• Creating value-add partnerships domestically and abroad
• Launch initiatives aimed at encouraging sustainability within the
industry
Public-Private Partnerships
Partnerships for greater success of the healthcare travel industry
Work together with stakeholders across industries
MHTC Membership
• Selection by committee consisting of reps from MOH and private sector
• Screened by stringent criteria in both, healthcare and supporting services
• Member facilities possess accreditation from healthcare accreditation bodies under ISQua
• Elite Members represent the best of Malaysia Healthcare
Note : Membership as of Jan 2019
Seamless End-to-End Patient Experience
• Malaysia Healthcare Representative Offices in Indonesia, Myanmar and Vietnam
• Partners in China & Bangladesh
• Health facilitators in Myanmar, India, Australia, N.Zealand
Malaysia Healthcare Lounge (KLIA & PIA)
▪ Patients for Prince Court Medical
Centre
▪ Neurology & Obstretric Treatment
▪ Meet and greet for
member hospital -
Sunfert Fertility Centre
▪ PIA - Gleneagles Penang
patient from Jakarta in
wheelchair
▪ Somalian
patient with
fluid in the
brain condition
to KPJ – at the
entrance to
aero bridge
MHTC Concierge and Lounge Service
▪ Departure (Send off
service for patient
wheelchair )
▪ Escorting patients from
China upon arrival
MHTC Concierge – Arrival Gate 3MHTC Lounge – Gate 8
Opportunities
Impact of Muslim Tourism and Future Growth
Global Muslim travel market is expected to be worth USD238 billion in 2020 and represents
13% of global expenditure.
Source : State of the Global Islamic Economy report produced by Thomson Reuters in collaboration with DinarStandardThe Asia Economic Impact of Muslim Tourism 2017 to 2020 by Salam Standard
1 Online Transaction
2 Rise of Muslim Female Travelers
3 Asia will continue to lead the way
4Talent development in Halal Travel Ecosystem
5Authenticate Halal or Muslim Friendly claims
6 Seamless Content
7 Visual Stories
8 Unbiased AI-enabled travel solutions
9 Stronger Brand Emphathy
10 Sustainable & Community Initiatives
Key Halal Travel Trends
Source : Crescent Rating Halal Travel Frontier 2018 Report
Important Factors to Consider
• Provide full range of muslim-friendly services
• The core Muslim-friendly services required at the
healthcare facilities
- Halal food
- Qiblat direction and Quran in rooms
- Broadcasting the call to prayer
- Prayer room for visitors
Addressing the Muslim-Friendly Demand
- Provide doctors and nurses that are same gender as the patient
- Provide halal medications when available
- Provide funeral services according to Islamic requirements
Important to accommodate accompanying family members
Addressing the Muslim-Friendly Demand
- Muslim medical patients usually travel
with family members
- Offer accommodation suitable for
families
- Prefer apartments rather than hotel,
for them to continue with daily rituals,
lifestyle and religious practices
• Thailand popular with GCC healthcare tourists
• Many hospitals strive to accommodate religious and cultural needs of Arab
patients
• Bangkok Hospital launched an Arabic Medical Services wing in 2006 – Arab
speaking staff, halal food and prayer facilities
• Thai Halal Tour – Muslim focused tour operator based in Bangkok offers
health check-up packaged tours
• India – halal certified hospitals
• Global Health City Chennai first hospital to receive halal certification – halal
food, dedicated prayer hall and qiblat direction, broadcast the call to
prayers, Arabic television channels, Arab speaking staff
Competitors - Addressing the Muslim-Friendly Demand
India
Thailand
❑ Focus on competitive edge
• Capitalize on Islamic traditional & complimentary medicine – unique to
Malaysia
❑ Branding & Promotion
• Utilize social media to raise awareness about Malaysia’s uniqueness
• Use visual and videos to promote products and services
❑ Identify opportunities in the medical/wellness tourism value chain for
Muslim-friendly products
• Anti-aging, nutrition and supplements that are halal
❑ Develop capabilities
• Knowledge transfer
o Hospitality : Training programmes on cultures
o Translators
Areas of Opportunities
Global Muslim Travel Index (GMTI) 2018
Remark : MasterCard-Crescentrating GMTI Index is based on the following criteria - Ease of Access, Communications, Environment and Enabling Services
Top 10 OIC Destinations Top 10 Non-OIC Destinations
• Malaysia has all the credentials in place to meet the needs of Muslim travelers
• The key is to market well to each target country or audience and harnessing digital solutions would be crucial.
What we need to do…
2019
DIFFERENTIATION FOR EXCELLENCE
24 & 25 September 2019Kuala Lumpur, Malaysia