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Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and...

Date post: 06-May-2015
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Health care is increasingly featured by the use of Web 2.0 communication and collaborative technologies that are reshaping the way patients and professionals interact. One in 4 persons wants to communicate with their physician via social media channels and it is expected that this number will further increase. Health care providers should explore new ways of communicating online and should facilitate ways for patients to connect with them.
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HCSM: Preferences in Internet and Social Media to find health- related information and for communication in Healthcare: Preferences of the Dutch General Population. Tom van de Belt Medicine 2.0, 2013, London
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Page 1: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

HCSM: Preferencesin

Internet and Social Media to find health-related information and for communication

in Healthcare: Preferences of the Dutch General Population.

Tom van de Belt

Medicine 2.0, 2013, London

Page 2: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Online search for information

My Sister

My Mom

My Grandma

In case of a health problem:

Online search for diagnosis Visit GP

Page 3: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Some facts about healthcare in NL:

1 Increasingly featured by the use of Web 2.0 / eHealth [Hawn, 2009, Belt, 2011]

3 Attrition rates are often high [Chiu 2010; Eysenbach 2005; Murray 2011].

2 Implementation of Web 2.0 / eHealth often difficult or unsuccessful [Chiu 2010; van Gemert-Pijnen, 2011].

Page 4: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Preferences regarding the use of Internet and Social Media?

* Cross-sectional survey with 17 questions

* Disseminated via social network

9.7 Million users

(1) Sociodemographic(2) Health-related information and Internet (3) Preferences regarding communication (Web 2.0)

* Results weighed for Dutch population based on Gender, Age, Education

Page 5: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Preferences regarding the use of Internet and Social Media?

* Cross-sectional survey with 17 questions

* Disseminated via social network

9.7 Million users

(1) Sociodemographic(2) Health-related information and Internet (3) Preferences regarding communication (Web 2.0)

* Results weighed for Dutch population based on Gender, Age, Education

Page 6: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Example

Young males 40% ‘Yes’

Old males 60% ‘Yes’

Young males = 0.3 of population

Old males = 0.7 of population

Sample

Dutch General

Population

0.3 * 40% + 0.7 * 60% = 54 %Weighed

percentage

mean:50%

mean:54%

Page 7: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

679 people filled out survey, 635 cases included

Internet

GP/Specialist

Family/friends

Pat information leaflets, books

0 25 50 75 100

Health-related information (estimated % for NL)

Page 8: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

Self

GP/Specialist

Internet (general)

Friends/Family

Social media e.g. Facebook

0 2 4 6 8 10

Perceived reliability (Scale 1-10, 1 = very unreliable, 10 = very reliable, estimated for NL

Page 9: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

*OneWay ANOVA - contrast test

0

25

50

75

100

Diagnosis

Women Men

Searching for a diagnosis (%):

P=0.0001

Page 10: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

*OneWay ANOVA - contrast test

0

25

50

75

100

side-effects

< 35 > 34

Searching for side-effects (%):

P=0.009

Page 11: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

*OneWay ANOVA - contrast test

0

25

50

75

100

symptoms

< 35 > 34

Searching for symptoms (%):

P=0.008

Page 12: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

25.4%% of Dutch people that prefer to communicate with

professional via Social Media:

Page 13: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Results

% of Dutch people that prefer to communicate with professional via a webcam:

21.2%

Page 14: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Conclusion

•Internet is the main source of Health-related information for Dutch people

•1/4 and 1/5 would like to communicate with a GP/Specialist via social media or webcam, will further increase!

•Healthcare providers should (1) explore new ways of communication and (2) should facilitate patients to connect with them.

Page 15: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Finally

http://www.jmir.org/article/view/jmir_v15i10e220/1

Paper published in JMIR:

Page 16: Medicine 2.0 London 2013 - Internet and Social Media For Health-Related Information and Communication in Health Care: Preferences of the Dutch General Population

Medicine 2.0, 2013, London

Thank You!

@tomvandebelt


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