Medistim ASA First Quarter 2013
Kari E. Krogstad, President and CEO
Thomas Jakobsen, CFO
April 25th, 2013
Disclaimer
The information included in this Presentation contains certain forward-looking statements that address
activities, events or developments that Medistim ASA (“the Company”) expects, projects, believes or
anticipates will or may occur in the future. These statements are based on various assumptions made by
the Company, which are beyond its control and are subject to certain additional risks and uncertainties.
The Company is subject to a large number of risk factors including but not limited to economic and
market conditions in the geographic areas and markets where Medistim is or will be operating, IP risks,
clinical development risks, regulatory risks, fluctuations in currency exchange rates, and changes in
governmental regulations. For a further description of other relevant risk factors we refer to Medistim’s
Annual Report for 2012. As a result of these and other risk factors, actual events and our actual results
may differ materially from those indicated in or implied by such forward-looking statements. The
reservation is also made that inaccuracies or mistakes may occur in this information given above about
current status of the Company or its business. Any reliance on the information above is at the risk of the
reader, and Medistim disclaims any an all liability in this respect.
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25.04.2013 Medistim ASA Q1 2013
Table of contents
1. Highlights First Quarter
2. Financial Statements
3. Business Segments Update
4. Implementing the Strategy
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1. Highlights first quarter
Highlights first quarter 2013
• Sales revenues in line with all time high last year
o 14.0 % growth in the USA
o 3.9% decline in 3rd party products
o 5.7% volume growth of own products
• Strong growth in system sales in Europe
• Operating profit in line with last year
o Negatively affected by one-off relocation
cost of MNOK 0.4
• Development project for new system platform
started
• The board suggests a dividend of NOK 1.10 per
share (NOK 1.00)
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Revenue
MNOK 45.5 (45.1)
EBIT
MNOK 7.3 (7.6)
Currency effect
No of Products sold
Systems 30
Flow probes 1 488
Procedures (USA) 7 803
1.0%
-4.0 %
-1.5 %
30.4 %
1.2 %
-1.2 %
Q1 2013 Q o Q
2. Financial statements
Profit and loss Q1 2013
7
Sales per Quarter (TNOK)
EBIT per Quarter (TNOK)
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Profit & loss Q1 2013 Q1 2012
All numbers in NOK 1000
Sales 45 507 45 054
Cost of goods sold 12 191 12 646
Salary and sosial expenses 15 144 14 532
Other operating expenses 9 071 8 731
Total operating expenses 36 406 35 908
Op. res. before depr. and write-offs (EBITDA) 9 100 9 146
EBITDA% 20,0 % 20,3 %
Depreciation 1 814 1 554
Operating result (EBIT) 7 286 7 592
EBIT% 16,0 % 16,9 %
Financial income 312 2 092
Financial expenses (200) 1 598
Net finance 512 494
Pre tax profit 7 798 8 086
Tax 2 045 1 804
Result 5 753 6 282
30 000
35 000
40 000
45 000
50 000
55 000
Q1 10
Q2 10
Q3 10
Q4 10
Q1 11
Q2 11
Q3 11
Q4 11
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
0 %
5 %
10 %
15 %
20 % 25 % 30 % 35 %
40 %
-
5 000
10 000
15 000
20 000
Q1 10
Q2 10
Q3 10
Q4 10
Q1 11
Q2 11
Q3 11
Q4 11
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
Balance sheet - Assets
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Balance sheet 31.03.2013 31.12.2012
All numbers in NOK 1000
Assets
Intangible assets 42 262 42 288
Fixed assets 11 434 10 944
Total intangible and fixed assets 53 696 53 232
Inventory 35 862 36 174
Customers receivables 31 673 30 063
Other receivables 4 508 5 718
Cash 27 927 26 680
Total current assets 99 970 98 635
Total assets 153 666 151 867
-
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
Intangible assets Fixed assets Inventory
Accounts receivable Other assets Cash
Balance sheet - Equity and liability
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Balance sheet 31.03.2013 31.12.2012
All numbers in NOK 1000
Share capital 4 585 4 585
Premium fund 41 852 41 852
Other equity 74 445 68 732
Total equity 120 882 115 170
Deferred income 3 296 3 470
Total long term debt 3 296 3 470
Total short term debt 29 488 33 227
Total equity and liability 153 666 151 867
-
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
Share capital Premium fund Other equity
Long term debt Short term debt
3. Business segments update
Flow probes and VeriQ sales in units
• Flow probe sales is established at a higher level • Increased system sale in Europe despite challenged
economy
• Sale of two VeriQ in the USA contributes to the solid
growth in the US for Q1
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11
Flow probes in units VeriQ systems in units
900
1 000
1 100
1 200
1 300
1 400
1 500
1 600
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
0
5
10
15
20
25
30
35
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
Asia Europe ROW US
Imaging probes and VeriQ C sales in units
12
Imaging probes in units VeriQ C systems in units
0
2
4
6
8
10
12
14
16
18
20
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
Imaging probes US imaging probes
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0
1
2
3
4
5
6
7
8
9
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13
VeriQC ex US VeriQC US
• Imaging probe sales is establishing at a higher level as
installed base increases
• In Q1 2013, Japan continues to lead with 3 VeriQ C
units, while 2 capital sales contributes to the strong
growth in the US
Q1 revenue performance by region
• In Europe, own products show 7.1% growth due to strong systems sales compared to last year. The flow probe sales to
the installed base continues to be solid. 3rd party sales dropped with 3.9% compared to 2012.
• In the US, the double digit growth continues, this quarter driven by capital sales of both VeriQ and VeriQ C.
• Both Asia/Japan and ROW are so far smaller sales territories for Medistim, and quarterly performance varies significantly.
VeriQ C continues the positive development in Japan and the middle East.
Negative currency effects for the quarter with 0.7 MNOK.
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Mill NOK Q1 '13 Q1 '12 Q/Q 2012
Europe
(incl. 3rd party) 26,7 26,5 0,8 % 107,0
USA 12,8 11,2 14,3 % 48,5
Asia
(incl. Japan) 3,6 4,8 -25,0 % 18,4
ROW
(MEA, CAN, SA) 2,4 2,5 -4,0 % 9,8
Total 45,5 45,0 1,1 % 183,7
Q1 revenue performance by product
• Procedure sale in the USA: The total number of procedures are marginally down, imaging procedures are doubling
• Flow probes revenue: Same high level as last year, when the quarter showed 42 % growth
• VeriQ flow systems: Strong growth in system sales driven by both Europe and the USA
• VeriQ C imaging systems : Still strong momentum in Japan and a significant contribution from the USA
• Imaging probes: Same volume as last year, but revenues impacted by probe bundling with system sales
• 3rd party products: Lost agency and delayed product installations within ophthalmic
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Mill NOK Q1 '13 Q1 '12 Q/Q 2012
Procedures (USA) 10,6 10,8 -1,9 % 42,8
Flow probes 12,6 12,5 0,8 % 47,3
Flow systems (VeriQ) 4,0 2,8 42,9 % 17,9
Imaging systems (VeriQ C) 3,2 2,5 28,0 % 9,0
Imaging probes 0,3 0,7 -57,1 % 1,8
3rd party 14,7 15,3 -3,9 % 63,2
Other 0,1 0,5 -80,0 % 1,8
Total revenues 45,5 45,1 0,9 % 183,8
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Trend shift in the US market
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Trend shift in procedure growth
CQGR=−0.3%
CQGR = Compound Quarterly Growth Rate
# of Procedures
per Consecutive Quarter
CQGR = 1.95%
0
2
4
6
8
10
12
14
2009 2010 2011 2012
% Year over Year procedure growth
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5 500
6 000
6 500
7 000
7 500
8 000
8 500
9 000
Q2 09
Q3 09
Q4 09
Q1 10
Q2 10
Q3 10
Q4 10
Q1 11
Q2 11
Q3 11
Q4 11
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
4. Implementing the strategy
20 % 5 % 2 %
Medistim
Transonic
Other
No Quality Assurance
No Quality Assurance: > 73 %
Medistim owns a high share of an underdeveloped CABG market
74%
19%
7%
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PENETRATION SHARE OF PENETRATED MARKET
2 BNOK
STRATEGIC IMPERATIVES
In CABG
POST MARKET CLINICAL DATA
GUIDELINE
ENDORSEMENT
GAIN ACCEPTANCE FOR
CLINICAL VALUE
HEALTH-ECONOMIC MODELS AND DATA
PROVIDE RETURN
ON INVESTMENT
PALPATION VS
PRECISION
IMAGINATION VS
IMAGING
CHALLENGE CURRENT PRACTICE
30 DAYS MORTALITY VS
MACCE, RE-INTERVENTIONS AND
QUALITY OF LIFE
RE-DEFINE A SUCCESSFUL
OUTCOME
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”Standard of Care”
INFLUENCE PAYORS AND
PATIENTS
LOBBYING
NEW MEDIA
Dr. Schoettle’s
White Paper
New, Disruptive Marketing Campaigns
EU & NICE, Ground-
breaking new studies in planning
Health economy
model developed
Lobbying, PR,
Digital marketing
Building Organizational
Excellence
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EXPANDING OUR STRATEGY
Strategic directions and priorities
Emerging, high-growth markets (BRICs)
Under-developed markets (USA, UK, Fra)
Mature markets (Jp, Nordic, Germany) >50% share
CABG surgery (2 BNOK)
Vascular surgery (>1 BNOK)
Other open heart surgery (1 BNOK)
1. Within mature markets for CABG;
convert our large installed base of flowmeters to
our latest innovation the VeriQ C™
2. Through marketing and product development,
offer differentiated products and solutions to win
new, high- growth geographies for CABG
3. Through product and applications innovation,
target new segments in
vascular surgery and open heart surgery
19
1 3
2
Doubling market potential
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PRODUCT DEVELOPMENT NEEDS
How to win in new application areas?
CAROTID SURGERY
• Evaluate flow pattern after end-
arterectomy and detect technical
imperfections with imaging
• Unfulfilled needs:
o Improved probes for a
minimal invasive surgery
o Adapted system user interface
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LIVER TRANSPLANT SURGERY
• “Insufficient perfusion may harm the transplanted liver and
even result in a rejection of the organ – evaluation of every
graft with TTFM, reduce risk. “ (Case Report 2004, Ghent)
• Unfulfilled needs:
o Ability to detect and visualize
deep laying vessels
o Adapted system user interface
MICROVASCULAR SURGERY – FLAP TRANSFER
• “Operative decisions were modified on the basis of TTFM
in 19 out of 52 cases (36.5%) in reconstructive surgery”,
Dr. Selber, MD Anderson, 2012.
• Unfulfilled needs:
o Smaller probes
SHUNT SURGERY
• Evaluate quality of anastomosis and
monitor flow during creation of AV
fistula for dialysis
• German guidelines: “…flow has to be measured intraop…”
• Unfulfilled needs:
o The ability to measure flow on shunts
o Adapted system user interface
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NEW PRODUCT DEVELOPMENT
Trends and demands
• The customers demand application specific
probes for both flow and imaging
• Demand for effective hospital routines require
focus on usability and handling of probes
• Increased competition from the general ultrasound
market creates enhanced customer
expectations
• The new information society drive demand for
system interconnectivity due to higher demand
for patient data-integrity, -security and -exchange
• New OR designs expects vendors to support
tighter systems integration to help unifying the
surgeons information flow in the OR
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1994
1997
2002
2009
2014→ NEW PRODUCT DEVELOPMENT
System platform evolution
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25.04.2013 Medistim ASA Q1 2013
CARDIOMED™
BUTTERFLY™
VERIQ™
VERIQ C™
NEW PRODUCT DEVELOPMENT
The next generation system platform
• On March 1st, 2013, Medistim initiated a
new product development project in order
to develop the next generation system
platform
• A flexible platform addressing new clinical
applications, markets and enabling future
generations
• Maintaining leadership in existing
applications
• The first products are expected to launch in
2014 / 2015
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Current CAGB
VeriQ
VeriQC
System platform Products Applications
n
1
2
3
4
Other open
heart surgery
Vascular
Transplant
Re-
constructive
CABG
Neuro
1
2
n
System platform Products Applications
...
...
CURRENT PLATFORM & PRODUCTS: 2BNOK OPPORTUNITY
FUTURE PLATFORM & PRODUCTS: 4BNOK OPPORTUNITY
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Seeing is believing
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Geographic split of sales in units
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Number of units Q1 2013 Q1 2012 2012
USA
Procedures flow measurement 7 461 7 896 30 333
Procedures imaging 242 112 1 550
Flow systems (VeriQ) 2 1 10
Ultrasound imaging system (VeriQ C) 2 - 2
Asia
VeriQ flowmeasurement instrument 3 4 38
VeriQC and imaging flowmeasurement instrument 3 4 13
Imaging probes 7 6 20
Flowmeasurement probes 348 375 1 289
Europe
VeriQ flowmeasurement instrument 14 4 30
VeriQC and imaging flowmeasurement instrument 1 2 4
Imaging probes 1 3 11
Flowmeasurement probes 939 932 3 712
Rest of the world
VeriQ flowmeasurement instrument 4 6 17
VeriQC and imaging flowmeasurement instrument 1 2 6
Imaging probes 2 1 10
Flowmeasurement probes 201 164 667
Total number of units outside the USA
VeriQ flowmeasurement instrument 21 14 85
VeriQC and imaging flowmeasurement instrument 5 8 23
Imaging probes 10 10 41
Flowmeasurement probes 1 488 1 471 5 668
25.04.2013 Medistim ASA Q1 2013