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Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note:...

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© 2012 IBM Corporation Meet IBM Cognos Insight Personal Analytics for Everyone Adrián Sueiro Director KMG 25 Jun 2013
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Page 1: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos

© 2012 IBM Corporation

Meet IBM Cognos Insight Personal Analytics for Everyone Adrián Sueiro – Director KMG

25 Jun 2013

Page 2: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos

Agenda

Introduction

Business User Needs

Evolution of Analytics for Business users

Dashboard Demonstration

Introducing Cognos Insight

Getting started with Cognos Insight

Where to get more information

Wrap Up

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“I can interact with my dashboard now, instead of looking at a static PowerPoint.”

Sales Operations Manager

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“I can share my dashboards very efficiently across the network”

BI Manager

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“Planning has never been easier using Cognos Insight.”

VP Financial Planning & Analysis

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“Dashboard and prototyping development is much easier and faster now”

IT Manager

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The Evolution of Analytics for Business Users

Complex analysis Limited visualizations

Great data interactivity

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The Evolution of Analytics for Business Users

Complex analysis Limited visualizations

Great data interactivity

Limited data interactivity Pre-defined analysis

Great visualizations

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The Evolution of Analytics for Business Users

•Complete data interactivity

•Comprehensive analysis

•Great visualizations

•Take action

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The Evolution of Analytics for Business Users

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The Evolution of Analytics for Business Users

The only desktop product that empowers decision makers to independently take

insight to action

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Page 13: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos
Page 14: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos

Simple ‘drag and drop’ import,

create data from scratch, and

enrich without complex scripting

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Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting

Import and combine data without complex scripting Local data – ‘drag and drop’ a spreadsheet or desktop file Databases – unlock the value from corporate data sources Existing BI reports – leverage existing trusted reports Predictive data – to understand what is likely to occur

Create new data from scratch using the write-back engine Add or change whatever you want at a granular level User contributed data like forecasts added by co-workers

Enrich data for greater understanding Calculated data like comparisons to identify trends Data spreading for powerful ‘what-if’ modeling Annotations to add comments and collaborate with others

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Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

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Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

Slice and dice through data Intuitive gestures to explore

‘What-if’ analysis Define scenarios, fully understand why and optimize outcomes

Automatic comparisons Use built-in calculations and traffic lights

Change data views on the fly Customize views like groups and hierarchies

Search data Just type a word to automatically filter all associated data

60 second dashboards Raw data to analysis and published dashboard in 60 seconds

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Complete control over look and feel

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Complete control over the look and feel for a more compelling presentation

Rich set of chart types

Create powerful visual representations

Smart filters

Easily navigate using associations between related data

Linked visualizations

See how a change in one item effects the big picture

Complete layout control

Apply design themes for style, add widgets including Web content and scriptable action buttons

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Easily extend within the Cognos family to collaborate, plan and take action

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Easily extend within the Cognos family to collaborate, plan and take action

Publish applications

Make your application centrally available and manage deployment

Collaborate

Annotate, share, and automatically aggregate contributions

Wired for the enterprise

Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more.

Standardize

One complete business analytics solution with the Cognos family

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Drag-and-drop data, smart filters, and intuitive analysis

Modify plans, budgets, and forecasts accordingly

Exchange files or publish and extend within the Cognos Family

Add compelling visuals, widgets and themes

Insight to Action

Model scenarios, test assumptions, and optimize

Model scenarios, test assumptions, and optimize

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Unique Capabilities

Read and Write

Change or add new data, simple import, no scripting

Customize

You are empowered to create, not just consume

What-if Scenario Model

Model new scenarios, test assumptions, optimize

Plan

Modify plans, budgets, forecasts accordingly

Extend

Predictive analytics, managed reporting, performance management

Don’t just discover… Do something with it.

1

2

3

4

5

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Part of the IBM Cognos family Analytics in the hands of everyone

Insight to action with

every product

Right-sized for your

organization

Built to future-proof your

investment

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IBM Cognos family Right-sized set of capabilities to fit the business need

Cognos Insight

Cognos Express

Cognos Enterprise

Dashboards ✔ ✔ ✔

Analysis ✔ ✔ ✔

What-if Scenario Modeling ✔ ✔ ✔

Planning and Budgeting ✔ ✔ ✔

Production Reports ✔ ✔

Microsoft Office Integration ✔ ✔

Enterprise-wide Collaboration ✔

Scorecarding ✔

Delivered through:

Web ✔ ✔

Desktop ✔ ✔ ✔

Mobile devices ✔ ✔

Applications & Business Processes (embedded) ✔

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Personal

Edition

Standard

Edition

Licensed with Cognos

Express or Cognos

Enterprise Roles Commercial use and/or file

sharing permitted No Yes Yes

Import data from xls/csv Yes Yes Yes

Import data from databases No Yes Yes

Import from pre-built Cognos BI

reports or Framework Manager

packages

No Yes (1) Yes

Save work locally Yes Yes Yes

Share results with other Cognos

Insight users No Yes Yes

Publish data and UI to a Cognos

Server No No Yes (2)

Reuse and extend published

content with Web, Mobile and

other server user interfaces

No No Yes

Operating systems supported Windows Windows Windows

Subscription and support AnalyticsZone.com only Yes Yes

Cost Free Contact your sales

associate to learn more Included with various roles

IBM Cognos Insight Capability Comparison

Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos Express may not bundle the most recent version of Cognos Insight. Publishing to a Cognos server requires at least one appropriate Cognos Administrator role.

(1) Requires the user to also be licensed to access reports and packages from a Cognos BI server (2) Some tasks require administrative privileges – see Cognos Insight Packaging and Pricing slide for details

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Page 27: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos

User Cost Standalone Share Files

Share

to/from

Cognos

Connection

Contribute to

TM1 application Notes

Personal Edition

only on

AnalyticsZone.com

Free

Non-commercial use

only

Import from

spreadsheets or

comma separated

value files

Standard Edition

Contact your sales

associate to learn

more

Sharing done via

email or network file

share

Provisioned from

Cognos BI

Included w/

Advanced Business

Author role

Above plus sharing

and provisioning from

Cognos Connection

Provisioned from

Cognos TM1

Included w/

Contributor role

Above plus

contribution and

provisioning from TM1

Applications portal

Provisioned from

Cognos Express

- Cognos

Connection

Included w/Advisor

User (Requires

Advisor or Complete

Connector)

Includes Cognos BI

interoperability as

above

Provisioned from

Cognos Express

Planner

Included w/Planner

User (Requires

Complete Connector)

Includes Cognos TMI

interoperability as

above

Cognos Insight Packaging and Pricing

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Prices Subject to Change. Cognos Express may not bundle the most recent version of Cognos Insight. Publish requires the administrative privileges provided with the TM1 Modeler license or a Cognos Express Administrator license. Publish and Distribute requires the administrative privileges provided with the TM1 Modeler license or Cognos Express Administrator license and a Cognos Insight user who has write access to the Cognos Connection folder (ABA license or higher)

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Cognos Insight is “Wired for the Enterprise”

Consume

Leverage existing BI reports and SPSS predictive data

Share

Easily and securely share files through a central portal for

access control, versioning and provisioning for new users

Publish & Distribute

Content moved to server for governed deployment and can

easily be extended to mobile and web consumers

Contribute

Connect to planning workflow, make contributions and

changes

No silos. No rework. No dead ends.

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Forums, Training, Examples, and more!

?

!

.com

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.com

Sales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and more

Page 31: Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos

Demonstration

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Only Cognos Insight delivers…

Insight to Action Don’t just discover… do something!

Wired for the Enterprise No silos. No rework. No dead ends.

Personal Analytics without Compromise Meet the needs of both business users and IT

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© Copyright IBM Corporation 2012 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


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