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Meet IBM Cognos Insight Personal Analytics for …...IBM Cognos Insight Capability Comparison Note:...

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  • © 2012 IBM Corporation

    Meet IBM Cognos Insight Personal Analytics for Everyone Adrián Sueiro – Director KMG

    25 Jun 2013

  • Agenda

    Introduction

    Business User Needs

    Evolution of Analytics for Business users

    Dashboard Demonstration

    Introducing Cognos Insight

    Getting started with Cognos Insight

    Where to get more information

    Wrap Up

  • “I can interact with my dashboard now, instead of looking at a static PowerPoint.”

    Sales Operations Manager

    3

  • “I can share my dashboards very efficiently across the network”

    BI Manager

  • “Planning has never been easier using Cognos Insight.”

    VP Financial Planning & Analysis

    5

  • “Dashboard and prototyping development is much easier and faster now”

    IT Manager

    6

  • The Evolution of Analytics for Business Users

    Complex analysis Limited visualizations

    Great data interactivity

  • The Evolution of Analytics for Business Users

    Complex analysis Limited visualizations

    Great data interactivity

    Limited data interactivity Pre-defined analysis

    Great visualizations

  • The Evolution of Analytics for Business Users

    •Complete data interactivity

    •Comprehensive analysis

    •Great visualizations

    •Take action

  • The Evolution of Analytics for Business Users

  • The Evolution of Analytics for Business Users

    The only desktop product that empowers decision makers to independently take

    insight to action

  • Simple ‘drag and drop’ import,

    create data from scratch, and

    enrich without complex scripting

  • Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting

    Import and combine data without complex scripting Local data – ‘drag and drop’ a spreadsheet or desktop file Databases – unlock the value from corporate data sources Existing BI reports – leverage existing trusted reports Predictive data – to understand what is likely to occur

    Create new data from scratch using the write-back engine Add or change whatever you want at a granular level User contributed data like forecasts added by co-workers

    Enrich data for greater understanding Calculated data like comparisons to identify trends Data spreading for powerful ‘what-if’ modeling Annotations to add comments and collaborate with others

  • Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

  • Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

    Slice and dice through data Intuitive gestures to explore

    ‘What-if’ analysis Define scenarios, fully understand why and optimize outcomes

    Automatic comparisons Use built-in calculations and traffic lights

    Change data views on the fly Customize views like groups and hierarchies

    Search data Just type a word to automatically filter all associated data

    60 second dashboards Raw data to analysis and published dashboard in 60 seconds

  • Complete control over look and feel

  • Complete control over the look and feel for a more compelling presentation

    Rich set of chart types

    Create powerful visual representations

    Smart filters

    Easily navigate using associations between related data

    Linked visualizations

    See how a change in one item effects the big picture

    Complete layout control

    Apply design themes for style, add widgets including Web content and scriptable action buttons

  • Easily extend within the Cognos family to collaborate, plan and take action

  • Easily extend within the Cognos family to collaborate, plan and take action

    Publish applications

    Make your application centrally available and manage deployment

    Collaborate

    Annotate, share, and automatically aggregate contributions

    Wired for the enterprise

    Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more.

    Standardize

    One complete business analytics solution with the Cognos family

  • Drag-and-drop data, smart filters, and intuitive analysis

    Modify plans, budgets, and forecasts accordingly

    Exchange files or publish and extend within the Cognos Family

    Add compelling visuals, widgets and themes

    Insight to Action

    Model scenarios, test assumptions, and optimize

    Model scenarios, test assumptions, and optimize

  • Unique Capabilities

    Read and Write

    Change or add new data, simple import, no scripting

    Customize

    You are empowered to create, not just consume

    What-if Scenario Model

    Model new scenarios, test assumptions, optimize

    Plan

    Modify plans, budgets, forecasts accordingly

    Extend

    Predictive analytics, managed reporting, performance management

    Don’t just discover… Do something with it.

    1

    2

    3

    4

    5

  • Part of the IBM Cognos family Analytics in the hands of everyone

    Insight to action with

    every product

    Right-sized for your

    organization

    Built to future-proof your

    investment

  • IBM Cognos family Right-sized set of capabilities to fit the business need

    Cognos Insight

    Cognos Express

    Cognos Enterprise

    Dashboards ✔ ✔ ✔

    Analysis ✔ ✔ ✔

    What-if Scenario Modeling ✔ ✔ ✔

    Planning and Budgeting ✔ ✔ ✔

    Production Reports ✔ ✔

    Microsoft Office Integration ✔ ✔

    Enterprise-wide Collaboration ✔

    Scorecarding ✔

    Delivered through:

    Web ✔ ✔

    Desktop ✔ ✔ ✔

    Mobile devices ✔ ✔

    Applications & Business Processes (embedded) ✔

  • Personal

    Edition

    Standard

    Edition

    Licensed with Cognos

    Express or Cognos

    Enterprise Roles Commercial use and/or file

    sharing permitted No Yes Yes

    Import data from xls/csv Yes Yes Yes

    Import data from databases No Yes Yes

    Import from pre-built Cognos BI

    reports or Framework Manager

    packages

    No Yes (1) Yes

    Save work locally Yes Yes Yes

    Share results with other Cognos

    Insight users No Yes Yes

    Publish data and UI to a Cognos

    Server No No Yes (2)

    Reuse and extend published

    content with Web, Mobile and

    other server user interfaces

    No No Yes

    Operating systems supported Windows Windows Windows

    Subscription and support AnalyticsZone.com only Yes Yes

    Cost Free Contact your sales

    associate to learn more Included with various roles

    IBM Cognos Insight Capability Comparison

    Note: Prices Subject to Change. Cognos Enterprise is Cognos Insight, BI and TM1. Cognos Express may not bundle the most recent version of Cognos Insight. Publishing to a Cognos server requires at least one appropriate Cognos Administrator role.

    (1) Requires the user to also be licensed to access reports and packages from a Cognos BI server (2) Some tasks require administrative privileges – see Cognos Insight Packaging and Pricing slide for details

    28

  • User Cost Standalone Share Files

    Share

    to/from

    Cognos

    Connection

    Contribute to

    TM1 application Notes

    Personal Edition

    only on

    AnalyticsZone.com

    Free

    Non-commercial use

    only

    Import from

    spreadsheets or

    comma separated

    value files

    Standard Edition

    Contact your sales

    associate to learn

    more

    Sharing done via

    email or network file

    share

    Provisioned from

    Cognos BI

    Included w/

    Advanced Business

    Author role

    Above plus sharing

    and provisioning from

    Cognos Connection

    Provisioned from

    Cognos TM1

    Included w/

    Contributor role

    Above plus

    contribution and

    provisioning from TM1

    Applications portal

    Provisioned from

    Cognos Express

    - Cognos

    Connection

    Included w/Advisor

    User (Requires

    Advisor or Complete

    Connector)

    Includes Cognos BI

    interoperability as

    above

    Provisioned from

    Cognos Express

    Planner

    Included w/Planner

    User (Requires

    Complete Connector)

    Includes Cognos TMI

    interoperability as

    above

    Cognos Insight Packaging and Pricing

    29

    Prices Subject to Change. Cognos Express may not bundle the most recent version of Cognos Insight. Publish requires the administrative privileges provided with the TM1 Modeler license or a Cognos Express Administrator license. Publish and Distribute requires the administrative privileges provided with the TM1 Modeler license or Cognos Express Administrator license and a Cognos Insight user who has write access to the Cognos Connection folder (ABA license or higher)

  • Cognos Insight is “Wired for the Enterprise”

    Consume

    Leverage existing BI reports and SPSS predictive data

    Share

    Easily and securely share files through a central portal for

    access control, versioning and provisioning for new users

    Publish & Distribute

    Content moved to server for governed deployment and can

    easily be extended to mobile and web consumers

    Contribute

    Connect to planning workflow, make contributions and

    changes

    No silos. No rework. No dead ends.

  • Forums, Training, Examples, and more!

    ?

    !

    .com

    http://www.analyticszone.com/http://www.analyticszone.com/

  • .com

    Sales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and more

  • Demonstration

  • Stay up-to-date on everything Cognos Insight!

    analyticszone: http://www.youtube.com/user/ProvenPractices?feature=mheehttp://www.ibm.com/search/csass/search/?q=Cognos+Insight&dws=dw&ibm-search.x=23&ibm-search.y=14&sn=dw&lang=en&cc=US&ddr=&en=utf&lo=en&hpp=20https://twitter.com/cognosinsight (@CognosInsight)http://www.linkedin.com/groups?gid=4525754&trk=hb_side_ghttp://pinterest.com/timobryan/ibm-cognos-insight/

  • Only Cognos Insight delivers…

    Insight to Action Don’t just discover… do something!

    Wired for the Enterprise No silos. No rework. No dead ends.

    Personal Analytics without Compromise Meet the needs of both business users and IT

  • 41

  • © Copyright IBM Corporation 2012 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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© 2012 IBM Corporation Meet IBM Cognos Insight Personal Analytics for Everyone Adrián Sueiro Director KMG 25 Jun 2013
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