Date post: | 16-Jan-2017 |
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Technology |
Upload: | salesforce |
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Drive Sales with Intelligent B2B Marketing Meet Pardot: B2B Marketing Automation by Salesforce
Zahid Jiwa RVP Pardot, Salesforce
Forward Looking Statement Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
ME CUSTO R
x
University: Kings College London
Major: Comp Sci and Management
Campus Involvement:
Department Social Secretary
Claim to Fame:
Organized end of term Ball, but booked venue for the wrong date
Zahid Jiwa
…But Are Those Paths Ending in Purchase? Almost half of B2B marketers and sales reps are struggling to stay relevant
of marketers are struggling to personalize customer
interactions
of sales reps feel they do not have the right information before making a sales call
48 % 42 %
Source: Forrester Research, Lattice Engines/CSO Insights
You Must Speak the Language of the Customer Knowing your buyer is key to agile marketing and selling
Smart Timely 1 to 1
Execute adaptive marketing campaigns
Engage buyers before they engage you
Make every touch point relevant and contextual
Pardot B2B Marketing Automation by Salesforce Drive sales with intelligent, adaptive marketing
Target the best leads with your most relevant offers
Bring sales & marketing together onto one platform
Create marketing messages buyers want to receive
Boost close rates and increase marketing ROI
+
Your Success Is Our Success Pardot customers of all sizes see results at every stage of the sales funnel
+38%
in prospect engagement
+37%
in campaign effectiveness
+34% in marketing
ROI
+34%
in sales revenue
Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected
Deliver Personalized Marketing with Engagement Studio Your customer command center for intelligence-driven marketing and sales
Find the best message for every buyer — in real time
Create the easiest path to purchase for each buyer
Anticipate buyer needs with proactive hotspots & testing
Gain complete visibility into campaign performance
Reach Prospects at the Right Moment with Salesforce Engage Empower sales to sell anytime, anywhere with mobile marketing tools
Help sales better understand when to reach out — and with what message
Accelerate sales response times with real-time insights
Enable sales to proactively connect with personalized nurture campaigns
Uncover trends that close deals faster
Builders Segment Performance
Pipeline Targets Revenue Targets
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
April May June July August
FY14
FY15
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
FY14
FY15
-28%
77% 121% 190%
115%
Today at the B2B Marketer’s Cafe
The Dynamic Duo: Improve Your 1:1 Marketing with Segmentation and Dynamic Content
13:00 – 13:20
Go Beyond Email Marketing: Use Pardot to drive ROI & Close More Deals
13:30 – 13:50
Campaign Influence Reporting: Determine Which Campaigns Drive your ROI
14:00 – 14:20