Qual Street is here to deliver you research that will get your business where it needs to be

Qual Street is run by Kath Rhodes. Before Qual Street, Kath was a Board Director at RDSi and a Co-owner at Claro. She’s spent the last 20 years working for great clients like Kellogg’s, Boots, Nestle, Omega Pharma, Aviva, ASDA, NHS, and some amazing creative agencies too.

Kath is supported by a top-notch, hand-picked team of independent specialists

• Researchers • Recruitment • Graphic Design • Filming • Technologists

The Qual Street business is run a little differently…

In order to deliver top-notch research, Kath is investing time and resources in exploring social psychology, neuro science, creativity and new techniques in research…

Learnings are uploaded onto the Qual Street website – check out its resources: www.qual-street.co.uk

Go to Idea burst for quick hits of inspiration

See View from the Street for Research Philosophy

Visit Resources for recommended Books & Blogs

Ponder longer thought pieces…

The free thinking feeds into project work…and influences how to design projects

Getting research design right means never ‘defaulting’ into groups/ depths, but considering a wide range of research methods…

It’s worth reframing & renaming methods to reflect what Qual can offer today...

Live Action Experiments & Games

Evidence

Qual Street methods avoid the trap of ‘reported behaviour’

We ♥ Live Action methods to capture consumer behaviour as it happens

Live Action methods include…

• Observations & Intercepts • Shopalongs recruited on the

spot in-store • Apps for respondents to

record live behaviour

Research sessions are designed to uncover insights into potential behaviour…

We ♥ Experiments – setting up decision making scenarios & games to explore what’s going on in consumer’s minds

It’s important too to piece together an understanding of consumer behaviour…

We ♥ Evidence gathering – collecting information on what consumers actually do, think and feel…

Approaches to Evidence Gathering include…

• On-line qual diaries and mobile uploads

• Social media exploration • Store recces

And sometimes it’s vital to delve into motivations by asking questions… in the right way

• Knowing how to ask questions

• Understanding group dynamics

• Using strong powers of interpretation

And there’s a money back guarantee with Qual Street too

• Always done differently • Powerpoint isn’t the default– always an alternative debrief if you want it

• Always filmed outputs • Always top-line the day after fieldwork

• Always delivered 24 hours before the debrief deadline

• Always pre-checked recruitment • Absolute integrity: great value; secure data; transparent process

Wish you were here!

Free Thinking

kath@qual-street.co.uk @Qualstreet www.qual-street.co.uk Tel: 01904 819140 Mob: 07738 180529