Date post: | 17-Jul-2015 |
Category: |
Design |
Upload: | marli-mesibov |
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Content Strategy
March 10, 2015
Marli Mesibov
@marsinthestars#BostonChi
UX
Desig
n
Meeting at the intersection of
Marli Mesibov
@marsinthestars
Content strategist
How does that fit
into UX design?
Boston-based
@marsinthestars#BostonChi
@marsinthestars#BostonChi
@marsinthestars#BostonChi
UX and
content strategy
go together like
puppies and kids.
@marsinthestars#BostonChi
But puppies aren’t kids.
And UX isn’t
content strategy.
Or UI design.
Or content management.
@marsinthestars#BostonChi
@marsinthestars#BostonChi
@marsinthestars#BostonChi
@marsinthestars#BostonChi
@marsinthestars#BostonChi
Where’s the intersection?
@marsinthestars#BostonChi
1. Branding
Source: Fierce Web Design
@marsinthestars#BostonChi
2. User Journeys
3. Site Maps
@marsinthestars#BostonChi
@marsinthestars#BostonChi
4. Wireframes
@marsinthestars#BostonChi
5. Content Templates
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6. Microinteractions
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Do we have to talk?
@marsinthestars#BostonChi
Swap “skillsets”
and tools.
@marsinthestars#BostonChi
Play Pictionary!
@marsinthestars#BostonChi
Dictate sketches
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Group
“Game”storms
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Compromise
@marsinthestars#BostonChi
Content strategy
and UX
collaboration is
mutually beneficial.
Thank you!
@marsinthestars#BostonChi