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Meeting Materials
June 12, 2012
“The mission of the Boston Green Ribbon Commission is to convene
leaders from Boston’s key sectors to support the outcomes of the City’s
Climate Action Plan.”
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MEETING AGENDA
8:30 Welcome and Introductions
8:45 Renew Boston Utility Presentation
9:05 State Policy Update
9:20 Health Care Working Group Presentation
9:40 GRC Member Discussion
9:50 Break
10:00 Commercial Real Estate Working Group Presentation
10:15 Greenovate Boston Brand Strategy
10:30 Other Working Group Updates
10:45 GRC Member Discussion
11:00 Adjourn
KEY QUESTIONS FOR GRC DIALOGUE
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1. VISION. What do we need to do to make Boston the greenest city in the country?
2. ALIGNMENT. How do we establish the framework where
“doing the right thing” (for sustainability) also makes good business sense for all the players involved?
3. PERFORMANCE. How do we continue to promote a
culture of goal setting and performance management?
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Renew Boston Utility Presentation
UTILITY LEADERSHIP PERSPECTIVES
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• Tom King, US President
• Penni Conner, Chief Customer Officer
OVERVIEW
• Government, Civic and Business leaders have enabled this
• 2010-2012 MA electricity savings ~2.5 million kwh, equivalent to:
– ~120 MW of dirty coal (or 130 MW of Gas)
– ~700 MW of Solar
– ~320 MW of Wind
• No permitting, no siting
Massachusetts and Boston lead the nation in Energy Efficiency
•Deep understanding of customers
⁻ Business context ⁻ Energy Use ⁻ Economics
Strategic Focus •Strong knowledge
of ⁻ Products ⁻ Technologies ⁻ Rebates
Our strategic business mandate is to help our customers drive down energy consumption.
OUR BUSINESS FOCUS
Q2 ~130
(0.18%)
Q1 ~25
(0.03%)
Q3 740
(1.0%)
Q4 ~74,150 (98.5%)
Working with our largest customers is key to achieving the goals
C&I ENERGY USE IS HIGHLY CONCENTRATED
Q1
Q4
Q2
Q3
•Direct sales •Focus on the C-level •Customized solutions •Multi-year Agreements (MOUs) •Long sales cycle
•Channel Sales •High cost of customer acquisition •Prescriptive offerings •Higher rebates
OUR GO TO MARKET STRATEGY IS CUSTOMIZED
A SECTOR-BASED LOOK HIGHLIGHTS OPPORTUNITY AREAS …
Usage vs Savings Comparison (Q1, Q2 & Q3) - does not include Q4
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
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Indu
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g
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owns
Oth
er
Bio T
ech
State
Feder
al
Finan
cial/In
sura
nce
Dat
a Cen
ter
Hot
el
2009 Usage 2010 Savings
State Wide Electricity – Share of Usage vs. Share of Savings
2011 ELECTRIC & NATURAL GAS SAVINGS IN BOSTON
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0% 1% 2% 3% 4% 5%
Colleges and Universities
Property Management
Municipal
Hospital
2011 Savings as a % of 2011 Usage in Each Segment in Boston
2011 Savings Through Utility Efficiency Programs
Electricity
Gas
BOSTON 2011 LARGE C&I USAGE & SAVINGS
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Of these 4 market segments in Boston:
– Property Management uses the most
electricity & gas overall in the City
– Colleges and Hospitals have the largest
accounts
– Municipal and Hospital segments had the
highest savings percentages in 2011
> 2 dozen signed/pending
MOUs
•Identify the opportunity •Finance it •Execute against it •Publicize it
LONG TERM PARTNERSHIPS ARE KEY
% of Electricity Savings from Top 150 Customers
2010 ~44%
2011 ~62%
RENEW BOSTON AND GRC ARE INTEGRAL TO OUR SUCCESS
0%
20%
40%
60%
80%
100%
Usage Savings
Rest
Boston
Boston accounted for ~ 38% of C&I elctricity usage but 48% of Savings in 2010-2011
In Closing …
• The top 150 large C/I customers are a key leverage point
• Our savings in the C/I sector in 2011 put us on a trajectory to achieve the 2020 savings goals
• Because of our Renew Boston partnership, utility savings in Boston exceeded the Boston share of usage
• A close partnership with you is key to our success – we need help to understand your business and how energy fits in, and how to design solutions that make economic sense
• If we work together, we can jointly influence the whole ecosystem
THE PACESETTER INITIATIVE UPDATE
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• Commit to Executive Involvement
• Set Goals
• Assess Potential Savings from Energy Efficiency
• Agree on Multi-Year Road Map of Energy Savings
• Invest in Attractive Energy Efficiency Opportunities
• Track Energy Savings
THE PACESETTER INITIATIVE UPDATE
• Gaining traction
• Strong awareness of Boston Green Ribbon Commission
• Building on Utility/Customer relationships
• Collaborating with GRC Sector Working Groups
• Revised based on individual customer feedback (not one size fits all)
PACESETTER PROGRESS
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LOI Signed (15) GRC • Barr Foundation • Bethel African Methodist Episcopal Church • Boston Architectural College • Boston Medical Center • MIT • New England Aquarium • Northeastern University
Other • Boston Globe • Dana Farber • Federal Reserve Bank • Markley Group • Museum of Fine Arts • MWRA • Steward Health Care, Carney Hosp. • TD Garden
In Progress (15) GRC •Beacon Capital Partners •Boston Properties •Boston University •Cambridge College •Harvard University •UMass Boston
Other •Bureau of State Office Buildings •Children’s Hospital •Emerson College •Gillette/P&G •Massport •MBTA •Museum of Science •Simmons College •Suffolk University
RED = Have Utility MOU
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State Policy Update
Richard Sullivan, Secretary Executive Office of Energy & Environmental
Affairs
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Health Care Working Group Presentation
Gary Gottlieb and Kate Walsh
HEALTH CARE SECTOR REPORT
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• Motivation and commitment of the health care sector to the goals of the Green Ribbon Commission
• Current status of the work of the GRC health care sector
• Next steps for the GRC health care and other sectors
HEALTH CARE WORKING GROUP
Commission Champions
• Dr. Gary Gottlieb • Kate Walsh
Participating Institutions
• Beth Israel Deaconess Medical Center • Brigham & Women's Hospital • Boston Medical Center • Carney Hospital • Cambridge Health Alliance
MISSION: Leverage the leadership of the Green Ribbon Commission to
accelerate climate mitigation and adaptation strategies in the
health care sector.
Staffing: Bill Ravanesi & Paul Lipke Health Care Without Harm
• Children’s Hospital Boston • Covenant Health Systems • Dana Farber Cancer Institute • Faulkner Hospital • Framingham Union Hospital • Leonard Morse Hospital • Massachusetts General Hospital • Massachusetts Eye & Ear Infirmary • McLean Hospital • MetroWest Medical Center • Newton Wellesley Hospital • North Shore Medical Center • Partners Health Care System • St. Elizabeth’s Medical Center • Spaulding Rehabilitation Network • Steward Health Care System • Tufts Medical Center
MOTIVATION AND COMMITMENT
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Why energy consumption in the health care sector matters:
• Health care is the city’s biggest employer
• >23 million square feet (excluding leased space) operating 24/7
• The most energy intensive user – 57% more energy per square foot than Class 1 Commercial office space
• $300m annual energy bill
• Gas and electricity consumption ≈ 100,000 MA households
The hospitals and clinics are a critical part of the infrastructure responding to effects of climate change – e.g. extreme weather, disease, etc.
CURRENT STATUS OF GRC HEALTH CARE WORK
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GRC-HC facility leaders meeting monthly since April 2011
Accomplishments
1. Initiated energy efficiency projects towards a 25% reduction by 2020; already saving millions of dollars, kilowatt hours and therms of natural gas
2. RFP template for simplified Strategic Energy Master Plans
3. Model language for leasehold energy efficiency improvements
4. Developing strategies for reductions in demand and plug load escalation, and for renewable energy
5. Data collection and management using US EPA Portfolio Manager – anonymous reporting with non-disclosure agreements • Progress tracking and trending • Building energy efficiency ranking • Use characterization and best practice sharing
HEALTH CARE: LEARNING FROM DATA ANALYSIS
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Savings pledged and achieved Range of energy intensity
Energy & Emissions trending Energy use relative to other C&I sectors
520
500
480
460
440
420
400
380
360
340
320
300
280
260
240
220
200
180
160
140
120
100
80
60
40
20
0
MOB/Clinic Ambulatory Rehab Acute Care Research
kBtu/Sf
MOB Clinic Ambulatory Acute Research
Total Boston energy use per sq. foot
HEALTH CARE: Real sector data shows progress
Total Boston hospital energy use
NEXT STEPS (1)
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1. Add energy / GHG reduction indicators to executive scoreboards • Establish key metrics • Quantify health costs and benefits of energy efficiency
2. Share energy data (anonymously), develop data analysis platform and reporting protocols to support multi-sector reporting compatibility
3. Develop shared energy efficiency underwriting standards and ROI analysis tools
4. Identify common projects (such as laboratories, medical office buildings and siting of CHP plants) for mutual benefit
NEXT STEPS (2)
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5. Energy efficient behavior change in labs and certain clinical spaces
6. Work with manufacturers and engineers to reduce equipment plug load
7. Work with utilities to advance this agenda in the two billion dollar 2013-2015 State energy plan
8. Work with the City on common goals e.g. for leased space energy improvements and siting of combined heat and power plants (CHP)
9. Engage with DPH to advance clinical engagement on energy efficiency.
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GRC Member Discussion
1. VISION. What do we need to do to make Boston the greenest city in the country?
2. ALIGNMENT. How do we establish the framework where
“doing the right thing” (for sustainability) also makes good business sense for all the players involved?
3. PERFORMANCE. How do we continue to promote a
culture of goal setting and performance management?
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GRC Member Discussion
1. VISION. What do we need to do to make Boston the greenest city in the country?
2. ALIGNMENT. How do we establish the framework where
“doing the right thing” (for sustainability) also makes good business sense for all the players involved?
3. PERFORMANCE. How do we continue to promote a
culture of goal setting and performance management?
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Commercial Real Estate Working Group Presentation
Mike Mooney
WORKING GROUP EXPANSION
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2012 WORKING GROUP WORK PLAN
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Six Focus Areas for 2012:
• Utility Efficiency Program Engagement
• Renew Boston Collaboration
• Building Benchmarking Policy
• Sub-metering Pilot
• Class “B” Building Research
• Tracking state building asset labeling pilot
Utility Efficiency Plan Engagement
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UTILITY ENERGY EFFICIENCY PLAN ENGAGEMENT
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• Utilities are developing efficiency incentive program plans for the 2013-2015 period
• Early budget include $1.07 billion for commercial and industrial programs
• Projected to create $5.45 billion in economic benefits
• GRC and ABC have provided feedback to influence the content of these dollar initiatives
• We are actively engaged in working to ensure that our recommendations are in the final plans
UTILITY ENERGY EFFICIENCY PLAN ENGAGEMENT
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• Some commercial real estate working group recommendations were considered and included
– New focus on office space
– Efforts to improve customer experience
– Increased incentives for early HVAC system retirements
• Some recommendations were not (yet)
– Sub-metering incentives
– Automated Portfolio Manger data upload
Building Benchmarking Policy
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BENCHMARKING POLICIES OVERVIEW
• Four major U.S. cities implementing programs
• Building owners measure their energy data (using EPA’s Portfolio Manager program )
• Energy performance data is submitted to city once a year (using online platform)
• Cities intend to publish data (after phase in) allowing potential tenants and new owners to compare buildings
BOSTON IS MOVING FORWARD
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• Mayor Menino announced on June 4th that the he will submit a benchmarking ordinance this fall
• The GRC will work over the summer to develop recommendations. Process to include: • Sub-sector focus groups
• Surveys
• Formal recommendations to the City
WORKING GROUP BENCHMARKING POLICY RESEARCH
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• Working group developed a paper on benchmarking policies in other cities
• Number of critical lessons learned • Use existing tools and platforms
• Set reasonable timelines
• Actively engage the commercial real estate community
• Set reasonable building size compliance thresholds
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SINCE NOVEMBER 2011
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• Enthusiastic response & feedback
• Developed roll out strategy
• Prototype company program
• Website v1.0
• Soft launch – Mayor’s Green Awards
• Activity: website traffic, social media, Utility Co. interest
GREENOVATE VIDEO LINK
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https://MAFilexfer.mullen.com/message/y9nLjIgS1zCe0A0B2fhE2m
PROTOTYPE IMPLEMENTERS
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GREENOVATEBOSTON.ORG
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PRESS COVERAGE
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• http://econewsnetwork.org/2012/05/greenovate-boston-new-
sustainability-brand-to-create-greener-city/
http://www.gibsonsothebysrealty.com/blog/2012/05/16/boston-news-
working-together-to-greenovate-boston/
SOCIAL MEDIA OUTREACH : FACEBOOK
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SOCIAL MEDIA OUTREACH : TWITTER
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GREENOVATE ACTION PLAN
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Phase 1 Phase 2 Phase 3
Creative Design Capacity Development Public Media Launch
GREENOVATE ACTION PLAN
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Phase 1 Phase 2 Phase 3
Creative Design Capacity Development Public Media Launch
Phase 1
Create strategy & brand Description:
Deliverables:
Status:
• Brand identity package
• Testing brand/messages
• Roll-out strategy
• Implementation toolkit
Done
Phase 2
Integrate into city operations and build city brand
management capacity
• Design/build website
• Identify city brand manager
• Integrate brands into relevant
city programs
• Launch city employee
communications and
engagement strategy
• Prototype with lead
companies and organizations
In process (4/12-4/13)
Phase 3
Public Launch
• Place media in paid and
donated off-line advertising
spaces
• Greenovate media online
partnerships with websites like
boston.com, Globe, ESPN,
etc.
• Placement of mobile media
Spring 2013
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Additional GRC Updates
• Adaptation Strategy (Vivien Li) • Transportation Update
• National Benchmarking of GRC Work • Proposed 2012 and 2013 Meeting Dates
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Boston Harbor Association Adaptation Pilot:
“Preview of Coming Attractions”
CLIMATE ACTION
CITY OF BOSTON , COMMONWEALTH OF MASSACHUSETTS
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CLIMATE ACTION
CITY OF BOSTON, TBHA SEA LEVEL RISE FORUM
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TBHA ADAPTATION PILOT PROJECT
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• FOCUSED REVIEW OF RELEVANT ADAPTATION POLICIES AND/OR PROGRAMS
• IDENTIFICATION AND LOCATION OF THE LARGEST ASSET OWNERS IN BOSTON AT RISK OF COASTAL FLOODING
• PROPERTY RISK ASSESSMENT CASE STUDIES
PROPERTY RISK ASSESSMENT CASE STUDIES
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• HISTORIC WHARVES – LONG WHARF/CENTRAL
WHARF/NEW ENGLAND AQUARIUM AREA
• UMASS BOSTON
• EAST BOSTON
• TARGET COMPLETION DATE OCTOBER 2012
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Transportation Update
TRANSPORTATION POLICY BRIEFING
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• Hosted by the Policy Working Group
• Progress on transportation is key to achieving our goals The system is complicated Growth in transportation could overwhelm our
other gains
• We lack a clear vision of what a “sustainable transportation system” would look like for the Boston region
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National Benchmarking of the Green Ribbon
Commission Strategy
NATIONAL BENCHMARKING OF GRC WORK
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Benchmarking Research Question: How does the work of the Green Ribbon Commission compare to strategies in other cities to organize and
align their large C/I sectors around climate goals?
• Reviewed 21 relevant initiatives in 10 different cities
• Conducted background research and 11 interviews
INITIATIVE EXAMPLES
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SUMMARY FINDINGS
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• The GRC strategy is unique in its scope, and is very ambitious • There are common lessons learned on engagement and the
GRC is utilizing most of them
• Strategically target sectors • Build on existing relationships within the sectors • Support sector work with sector-specific expertise
• “Moving the Needle” on large C/I emissions requires significant
staffing resources
• None of the voluntary initiatives have developed sustainable funding models
CONCLUSION
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“Based on the results of this scan, Brian Tell Consulting suggests that the Boston Green Ribbon Commission is
on the right track on engagement strategies for its target C/I sectors. Operationally, the GRC should heed the lessons of its peers in other cities and ensure that it
has adequate resources to support its important and lofty goals over the long-term.”
PROPOSED 2012-2013 GRC MEETING DATES
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• Tuesday, November 13, 2012 (8:00 – 11:00)
• Tuesday, June 11, 2013 (8:00 – 11:00)
• Tuesday, November 12, 2013 (8:00 – 11:00)
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GRC Member Discussion
1. VISION. What do we need to do to make Boston the greenest city in the country?
2. ALIGNMENT. How do we establish the framework where
“doing the right thing” (for sustainability) also makes good business sense for all the players involved?
3. PERFORMANCE. How do we continue to promote a
culture of goal setting and performance management?
