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T a b l e of C o n t e n t s

Introduction 3

Military-Media Relations 4

The Media Interview 6

Controlling the Interview 7

Appendices

Appendix AInterview Decision Process Checklist 10Appendix BRules of Engagement 10

Appendix CBasic On-the-Air Tips 11Appendix DCommunication Objectives Worksheet 13

Appendix EThe Best Way to Handle Bad News 13Appendix F

Developing Your Messages 14Appendix GOn-Scene Commanders Quick Reference 15Appendix H

Interview Preparation Guide 16

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American forces were joined by more than 700 embedded reporters during Operation Iraqi

Freedom, but there were more than 2,000 unilateral reporters covering combat on their own.In either case, any Air Force person could have been interviewed without Public Affairs support.

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The news media is an

international conduit through

which the US Air Forcecommunicates with the

American public and our allies

and serves notice to our

enemies of US resolve in a

manner that provides global

influence and deterrence.

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In my experience...

The critical issue is ...

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Ive heard that, but the real focus should be ...

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ZLWKWKHPHGLD

The Cardinal Rule to interviewsThere is no such thing as off the record. It is

the reporters job to use any and all available sourcesand information for a story. Watch out for the hotmike. Assume the camera is always on and themike is always hot anytime youre within 50 feet of

the camera. The interview begins as soon as youmake contact with the reporter.

7/30/2019 Meeting Media

10/17

APPENDIX A

I n t e r v i e w D e c i si on P ro c e s s C h e c k l is t

Step 1: Conduct basic research

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Step 2: Develop your communication objective

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Step 3: Research potential questions

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Step 4:Prepare written answers to each question

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.HHSDQVZHUVVLPSOHDQGFRQFLVH,I\RXFDQWZULWHVLPSOH

VHQWHQFHV\RXGRQWXQGHUVWDQGWKHLVVXH

APPENDIX B

R ul e s o f E n g a g e m e n t

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REMEMBER:(YHQGXULQJDSUHLQWHUYLHZGLVFXVVLRQ\RXVKRXOGRSHUDWHXQGHUWKHSULQFLSOHWKDWWKHFDPHUDVDUH

DOZD\VUROOLQJDQGWKDWWKHPLFURSKRQHLVDOZD\VKRW

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LQYROYLQJDZHDSRQV\VWHP\RXPD\RIIHUWRUHYLHZLWIRUIDFWXDODFFXUDF\

If you wear it,operate it, eat it,

promote it, orshoot it, you can

generally talkabout it.

Army guide

7/30/2019 Meeting Media

11/17

APPENDIX C

B a s i c O n -t h e -A i r T i p s

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LQWHUYLHZWRDOORZ\RXUH\HVWRDGMXVW

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7/30/2019 Meeting Media

12/17

Type of Question Techniques

False Facts/ zzzzz1HYHUUHSHDWPLVWDNHQLQIRUPDWLRQ

False Assumptions zzzzz'LVFRXQWWKHIDOVHIDFWVRUDVVXPSWLRQVE\EULGJLQJWR

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Factual zzzzz,IWKHLQIRUPDWLRQLVFRUUHFWVD\VRzzzzz,IWKHLQIRUPDWLRQLVLQFRUUHFWGLVDJUHHWDFWIXOO\DQGSURYLGHIDF WV

zzzzz(QGZLWKDSRVLWLYHPHVVDJH

([DPSOH

Q: :DVQWWKHUHDELJILUHWKLVPRUQLQJDWWKHIXHOGHSRWRQ\RXUEDVH"

A: 7KDWVULJKW:RUNHUVZHUHGLVDVVHPEOLQJDQXQXVHGIXHOVWRUDJHWDQNDQGVSDUNVIURPDFXWWLQJWRUFKLJQLWHGWKHIXPHV)RUWXQDWHO\WKHEDVHILUHFKLHIKDGDQWLFLSDWHGVXFKDVLWXDWLRQDQGKDGDWHDPRQVLWH7KHILUHGHSDUWPHQWFUHZ

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Forced Choices zzzzz'RQWDJUHHLIERWKFKRLFHVDUHLQFRUUHFWzzzzz7HOOWKHUHDOVWRU\

zzzzz0DNHWKHLQIRUPDWLRQDVSRVLWLYHDVSRVVLEOH

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Q: 'LGWKHJHQHUDOFRPPLWVXLFLGHEHFDXVHKHZDVJD\RUEHFDXVHKHZDVKDYLQJSUREOHPVZLWKKLVZLIH"

A: )LUVWOHWPHVD\WKDWWKLVLQFLGHQWKDVDIIHFWHGHYHU\RQHRQEDVH7KHJHQHUDOVGHDWKLVXQGHULQYHVWLJDWLRQDWWKLVWLPVRQRRQH\HWNQRZVKRZKHGLHG*HQHUDO6PLWKKDGPDQ\RXWVWDQGLQJDFKLHYHPHQWVGXULQJKLVFDUHHUDQGKLVOHDGHU

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Questioning techniquesused by reporters are just

ways to push sourcesbuttons, to pursuade the

source to help them frame,support or add color their

stories.

7/30/2019 Meeting Media

13/17

APPENDIX D

C o m m u n i c a t i on O b j e c t iv e s/K e y P o in t s

Main Points Story/Example/Description

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7/30/2019 Meeting Media

14/17

APPENDIX F

D e v e l o p in g Yo u r M e s s a g e s/O b j e c t i v e s

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7/30/2019 Meeting Media

15/17

APPENDIX G

O n-S c e n e C o m m a n d e r Q u i c k R e f e r e n c e

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7/30/2019 Meeting Media

16/17

APPENDIX H

I n t e r v i e w P r e p a r a t i on G u id e

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Topic:__________________________________________________________

Your Communication Points1 _______________________________________________________________________________

_________________________________________________________________________________

2 _______________________________________________________________________________

_________________________________________________________________________________

3 _______________________________________________________________________________

_________________________________________________________________________________

Possible QuestionYour Response (Soundbite)

1_____________________________________ 1 ___________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ______________________________________2_____________________________________ 2 ___________________________________________________________________________ ____________________________________________________________________________ ______________________________________3_____________________________________ 3 _____________________________________

______________________________________ ____________________________________________________________________________ ______________________________________

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