Meeting Objectives
1. Present communication stakeholders and donors with C-Change’s SBCC capacity strengthening (CS) work, results, and products in Southern Africa.
2. To encourage use and sustainability of the C-Change CS tools and networks among implementing partners
Overview of C-Change
ANTJE BECKER-BENTON,DEPUTY DIRECTOR
REGIONAL END OF PROJECT DISSEMINATION, JUNE 18 – 19 , SA
Content
1. What is C-Change?
2. The C-Change Story
3. What ‘s SBCC?
4. How did we work?
5. Resources & Tools now available
1. What is
A Five-Year Global Health and Development Communication Initiative
Mission:Improve the effectiveness
and sustainability of communication;
Bring about sustainable change by influencing underlying individual and social norms = SBCC
This is more to say, it hasn’t been easy…
3
2
11. Scale-up of SBCC best practices
2. Capacity strengthening in SBCC skills
3. Wider SBCC integration within development agendas
44. SBCC evidence through operations research and M&E
C-Change Objectives
• HIV Prevention
• Family Planning (FP)
• Malaria Prevention
• Gender & Socio-Cultural Issues
• Maternal & Child Health
• Water and Sanitation• Emerging Pandemic
Threats
Agency-Wide Project
Health
Environment
Democracy and Governance
Economic Growth & Trade, Tourism
2. The Story of
The Story
Year 1 & 2: Start-up w/ proposal vision of cross sectoral funding/ demand
Initial funding limitations for CS, focus on FP & HIV OR
By Year 3: Management change and strong demand for Comm. CS
Set of resources for quality SBCC w/ Southern networks
Formative research to contribute to programming & filling key gaps
From Year 3 more focus on:
Gaps in
Understanding social norms of adult audiences (formative research)
Addressing social determinants of behavioral change (SBCC)
Focus on community dialogue, negotiation, rather than persuasion and information dissemination
Participatory materials development
Systematic, competency-based CS approaches
Measurement tools for CS approaches
3. What is Social and Behavior Change Communication (SBCC)?
What is SBCC?
Social and Behavior Change Communication (SBCC)…
Systematic, evidence-and theory based
What is SBCC?
Addresses social context, not just individual behaviors
Use in analysis and design
What is SBCC?
Employs various strategies for levels of intervention
Why SBCC?
Source: Bev Russel and Social Surveys Africa
Why SBCC?
People make meaning of information in their context
Culture and networks influence people’s behavior
People can’t always control the issues that determine their behavior
People’s decisions about health and well-being compete with other priorities
4. How did we work?
Collaboration in 17 Countries with
National and local
governments in 9 countries
Universities in 5 countries
4 regional networks
w/212 member orgs.
Numerous indigenous NGOs in 15 countries
How did we work?
Country Programs: Roll-out tool applica-
tion & evaluate for effectiveness
Central Funds: Field test, adapt & roll out tools through
regional networks
Central Funds: SBCC CS toolkit for practitioners and
managers
Focus of Country-funded SBCC Implementation
CS Assessments, training, mentoring, for government and local NGO partners
SBCC Coordination with NACs, international & national partners
Development of national strategies and participatory materials; used by all partners
Institutionalization of SBCC Capacity with universities
Formative research, evaluation and dissemination
Illustrative Results as of March
Collab-orating NGOs using SBCC,
167Gov. pro-
grams stren-
thened , 66
People trained able to
plan inter-ven-tion, 2365
Nat. TWG
develop-ing
SBCC stratgies
, 61
Sup-ported SBCC
materials devel-
opment for na-tional level; 324
Led ad-vocacy
or strat-egy con-ferences,
meet-ings, 69
Examples of Country ProgrammingAddressing concurrency in LesothoDemand creation for VMMC in Kenya
MARP research & materials in Namibia, Jamaica/Bahamas National comm. strategies w/ NERCHA in Swaziland
HIV
Relaunching interest in DRC, Kenya
Using mass media for peri-urban couples in Kenya
Addressing social norm change around FP use by young people in Albania
FP
Ensuring use of bednets, prophylaxis during pregnancy & acceptance of IRS in:Kenya, Nigeria, DRC, Mozambique, Ethiopia, Sao Tome & Principe
Malaria
Working on GBV/HIV and school-based GBV with teachers, parents, & students in DRC
Developing Gender Scales Compendium
Gender
Selected Formative Research
Multi country study on FP norms in Tanzania and Guatemala
Qualitative study to understand “language of silence” around concurrency in Lesotho
2 three-country studies in Africa Preventing HIV among adult women Assessment of Community Level Prevention Activities
With PHDPMultiple MARP stigma assessments in JamaicaAction Media workshops and reports
Knowledge Management
All materials freely downloadable on the website and from C-Hub
Several monthly or bimonthly e-publications (C-Channel, C-Picks, C-Capacity, C-Hub Update and bimonthly updates in Drum Beat).
Each has specific focus related to SBCC Subscribers number from 2,500 to 9,000
depending on the e-newsletter.
5. Resources and tools now available
“Overall, the SBCC capacity-strengthening strategy is the best way to create permanent, sustainable institutionalization and use of the SBCC approach.
The tools, products, and services that have been developed by the C-Change project over the last four years represent a considerable investment in resources that are now available for wide dissemination and utilization. “
(USAID external assessment of C-Change CS component, 12/2011)
Next up?
Emily Bockh with more details on our responses to the identified gaps, approaches and results in SBCC Capacity Strengthening.
Thank You!
