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Meetings Go MobileIMEX America Association Focus
October 8, 2012Bob Vaez, EventMobi
Agenda
• Why Mobile• Promotion & Monetization Strategies• Selection Process
o Youo Vendor
• Build Workflow• Analytics & Digital Intelligence
Session Worksheet
?
About Bob
• Product Engineero Apple, Sony, Nvidia, AMD + lots of startups
• Founded EventMobi back in 2009o Research Attendees & Planners
• > 2,000,000 Attendees• > 1500 Event Planners• Still doing research…
• Mobile technology is still new and changing everyday
Why Mobile
1• Useful for Attendees
2• Reduces Print
3• New Sponsorship Opportunities
4• Better Event Management Process
Get to Know Your Table
• Introduce Yourself• Your biggest challenge with your mobile
strategy• Most Useful Features for:
o Annual Association Conferenceo Trade Show
Engagement
• Profileso Attendee Networking oMessagingo Appointments
• ARS, Surveys, Crowd-sourced Content • Gamification
o Quizzeso Expo Gameo Scavenger Hunt
Promotion
For more info on event app promotion, join Bob at PCMA Booth #3048
on Tuesdayfrom 3:30 - 4:00
Social Media
Website Banners
Onsite Announcement
MonetizeFor more info on event app monetization, join Bob
at PCMA Booth #3048
on Tuesdayfrom 1:00 – 1:30
or
on Wednesdayfrom 1:00 – 1:30
Exclusive Sponsorship
Enhanced Profiles
Data Driven Lead Gen
Break #2
• How Can You Best Promote Your App?• How Can You Generate the Most Sponsorship
with Your App?
You
Budget
Resources
Must Have
Features
Support Needs
Data Complexity
App Platform
Branding
Technology
• Generic• Template• Configurable• Custom
• Ownership• Customization
• Native• Offline HTML5• Web
Vendor Selection
COST:
Native
LOW (FREE-$1K)
HTML5
MED ($2K-$5K)
Web
HIGH ($10K-$30K)
Generic Apps Cost: LOWBranding: LOWEffort: LOWCustomization: LOW
Template-Based Cost: LOW-MEDBranding: MEDEffort: LOWCustomization: LOW
Configurable Cost: HIGHBranding: HIGHEffort: HIGHCustomization: HIGH
Cost: LOW-MEDBranding: HIGHEffort: LOWCustomization: HIGH
Custom Cost: VERY HIGHBranding: HIGHEffort: HIGHCustomization: HIGH
There is no perfect app but there’s one perfect for you.
Building Your AppFeatures
Login
Customize
Event Data
Logistic Info
Polls, Surveys, Games
Integration• Excel• API• Users
Updates & Alerts
Event Data
Alerts, Communication
Ads, Sponsor Customization
Break #3
Managing Your Data
Analytics
More than just download rates!
• Detailed Usage• Engagement Metrics• For Sponsors• Survey, Poll, Attendance Tracking, Game Points
Summary
• You Don’t Need an RFP! Just Know Your Requirements.
• Strategy for Promotion & Monetization• Keep Your Data Organized
o Your Database or Excelo Ask for Content Managero API for Integration
Questions?