Welcome, Change Agents!Welcome, Change Agents!

Mission: License to ImpactMission: License to Impact

MEGA Agent ProfileMEGA Agent Profile

Name: Alexander Iscenco

Codename: Agent Shurik

Profession: Researcher

Social entrepreneur

Green Dream Developer

Affiliation: MEGA

Studies: University of Copenhagen

UC Berkeley

MEGA Agent ProfileMEGA Agent Profile

MEGA Agent ProfileMEGA Agent Profile

www.megageneration.com

MEGA Agent ProfileMEGA Agent Profile

www.themonster.info

File #A3550772

Sender: MEGA HQ

Recipient: Diamond Challenge

Mission: License to Impact

“Today businesses are the source of the problems, when they should be the source of

the solutions.”

MissionMission

Transform you business into

an efficient and profitable solution to

social / environmental issue.

LEVEL 1: THE RIGHT TEAMLEVEL 1: THE RIGHT TEAM

Get the right people on the bus

and then decide where to go.

Communityfocused

Businessoriented

Passionate forsustainability

research

Back to realitymentor

Spiritualmentor

IT solutionsmaster

Would like touse the product

CHALLENGE #1CHALLENGE #1

Evaluate and improve your team composition

LEVEL 2: FOCUS ON THE ISSUELEVEL 2: FOCUS ON THE ISSUE

For social entrepreneurship the priorities are:

1. Solution for social / environmental issue

2. Financial sustainability and profit

www.letsdoitworld.org/wastecountries

KEEP ASKINGKEEP ASKING

Stop when the action reduces the effect or eliminates the cause

CHALLENGE #2CHALLENGE #2

Choose the issue to address and argument

why it needs to be solved

LEVEL 3: PROFITABLE SOLUTIONLEVEL 3: PROFITABLE SOLUTION

Social / environmental impact + economic value

Problem

Opportunity

Game-changing Idea

Social Entre-preneur & Social Venture

Example: Example: GrameenGrameen BankBank

Ashoka’sAshoka’s Criteria for Social EntrepreneurshipCriteria for Social Entrepreneurship

Is you idea / business…

• Systems-changing?

• Innovative?

• Scalable?

• Replicable?

• Measurable?

• Sustainable? www.ashoka.org

Example: The Game with ImpactExample: The Game with Impact

www.megageneration.comwww.megageneration.com

CHALLENGE #3CHALLENGE #3

Come up with a way to solve your chosen issue and bring you profit at the same time

LEVEL 4: MODEL VALIDATIONLEVEL 4: MODEL VALIDATION

Prototype, ask the market, validate your business model.

Testing and prototyping methodsTesting and prototyping methods

• Website / app mockup (www.moqups.com)

• Physical prototype

• Storyboard / performance

• Crowdfunding video and page

Example: Mara WomanExample: Mara Woman

www.facebook.com/marawoman.moldova

Example: Mara WomanExample: Mara Woman

Social Business PlanSocial Business Plan

Executive Summary Summary of the key elements in the plan

Theory of Change / Impact

What is the end impact you seek to achieve?

Sustainable Social Venture

Business Model

Marketing Plan; Team Infrastructure; Operations Plan; Sustainable Financial Plan; Resource Model

Social Impact Plan How much social value can you create?

CHALLENGE #4CHALLENGE #4

Prepare a prototype / mockup of your

social venture idea

LEVEL 5: PITCHINGLEVEL 5: PITCHING

Structure of a Social Business PitchStructure of a Social Business Pitch

• Illustrate the problem you are trying to solve

• Explain your solution

• Explain your business model

• Why are you the best team?

• Where are you now?

• What do you need? /

What are tyour next steps?

THE ULTIMATE CHALLENGETHE ULTIMATE CHALLENGE

Deliver a 3-minute pitch of your

social business idea and concept

What have we learnt?What have we learnt?

“Life gives only the canvas,

But it is you,

Who chooses the colors.”The Monster: Blade of Darkness

Thank you, MEGA Change Agents!Thank you, MEGA Change Agents!

Alexandr Iscenco

alexander@megageneration.com

www.megageneration.com