Technologization
Urbanisation
Knowledge societyDigitalisering Individualisation
Globalisation Aging SingularityMetropolism
Intensivation
Pluralistic Sustainability Climat changeInformalizationPopulation Grow
MEGA TRENDS
Transparancy
Take the stage
TogethernessExperience economy
Involvement (co-creation)
Authenticity Empowerment 24/7Gamification
Onlife-inline
Wonderlust Sustainable citiesGreeningShifting identitiesSerendipity
MACRO Trends
Wearable technology
Sharing economy
Pop up generationNew Transport Craftmanship
Hide and seek Musculinity/femininity
MonomindLocal love
Livingroom society
Narcissim Copy nature No wasteFlagshipstoresAge elasticity
MICRO Trends