MEGA Trends in Marketing - United States Superyacht Association

MEGA TRENDSin marketing

STARMARK presents

BRAND BRIDGING

TREND #1

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

CROSSING BORDERS:

MOBILE & SOCIAL MEDIA

TREND #2


Mobile Usage


Find your audience‣ Facebook launched “Lookalike Audiences” over a

year ago

‣ Showing growth and success for many advertisers

‣ Still relatively inexpensive yet insightful in finding new audiences


Target them precisely...


Drive them to your siteOne “responsive” design can fit all:

‣ Better performance

‣ Less costs to maintain

‣ More consistent experience

‣ Better for SEO


Ensure Your Plan is Strategic

A strategic approach to yielding the most out of your social media efforts.

SUSTAINABILITY

&CORPORATERESPONSIBILITY

TREND #3


MillennialsBring an entirely new perspective on being a consumer:

‣ Millennials are used to flexibility, openness and instantly connecting with people regardless of their location.

‣ Demand same core values of their employers and brands they shop that they have.

‣ If they’re not satisfied, they’ll move on quickly.


Wearable TechnologyWhat will marketers be able to do with it?

‣ Apps & Notifications

‣ Productivity

‣ Data Collection


eTips.Starmark.comWeekly eTip Newsletters

‣ Distributed via email, Facebook, Twitter and SMS

‣ Based on Cutting Edge Current Trends

‣ Co-Authored In-house By Experts Within Discipline

‣ Nationally Syndicated Content

Actionable Webinars

‣ Deeper Dive on Popular eTip Topics

‣ Expert walkthru with Q&A

Starmark Social Playbook

‣ Strategic Social Marketing Plan

‣ Proactive Approach to Managing your Social Marketing

‣ Updated daily!


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BIGIDEAS

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Date post:	20-Aug-2015
Category:	Marketing
Upload:	starmark
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