1

Mega Trends of the Mind, Body & Soul to 2020

Core Drivers of Human Behaviour Globally

2

Definition of a Mega Trend of the Mind, Body & Soul

Impact of Mega Trends on Key

Organizational Functions

Mega Trends of the mind, body and

soul represent core drivers of human

behaviour across the globe,

determining key spending decisions

in business, informing key

government policies, and driving

important family and personal

decisions.

Innovate

Marketing and Market Research

Competitive Intelligence

Technology Scouting and New Product

Planning

Human Capital

Management

Corporate

Strategy

3

Mega Trends Around the 3 Cornerstones – Mind, Body & Soul

Mind

Body Soul

Mood

Stress levels

Mental health

Sense of optimism

Attitude

Security

Identity

Personal values

Personal fulfilment

Self image / self

actualisation

Spiritual development

“Eternity in their hearts”

Diet

Hydration

Exercise/Fitness

Self-Monitoring

Sport

Wellness

4

Mega Trends of Mind, Body & Soul: The Whole Business Experience

Identify and

unleash the

Core Drivers of

your employees

Customer

Experience

Identify and

cater to the Core

Drivers of your

customers

Employee

Experience

5

Mega Trends of the Mind, Body & Soul: Overview

Searching for

Happiness

Searching

for

Happiness

The Attitude

Advantage

The

Attitude

Advantage

The

Authoritative

Voice

The

Authoritative

Voice

As the

Family

Goes, So

Goes the

Nation

As the Family

Goes, So Goes

the Nation

Increasing

Uncertainty Increasing

Uncertainty

Fear

Supercedes

Greed

Fear

Supercedes

Greed

Increasing

Selfishness

and

Lawlessness Increasing

Selfishness and

Lawlessness

Increasing

Isolation

Increasing

Isolation

Integrity Premium

Integrity

Premium

Quest for

Identity

Quest for

Identity

Quest for

Significance

Quest for

Significance

Quest for

Security

Quest for

Security

Homecentering

Homecentering

Self Actualisation

through Sport Self Actualisation

through Sport Year of the

Jubilee

Year of

the Jubilee

Searching for

God

Search

for God

Observations

& Strategies

6

Frost & Sullivan Contacts

Dorman Followwill

Partner, Director EIA

T = +44 1865 398620

M = +44 7961 770545

dorman.followwill@frost.com