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Exclusive fresh kick only available from megaSun Page 6

Medical study proves: Strong muscles need vitamin D Page 14

Minimum wage:Studio operators tell all Page 18

BOOSTER

Magazine Latest information about sun, light, health and beauty

Issue March 2015

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Profit centre: Sun tanning studioAfter getting off to a successful start for the second time

in a row, the world’s largest trade show for fitness and

tanning equipment awaits you at the FIBO in Cologne.

And 2015 will be even greater!

Allow our experts to offer you an individual

consultation at KBL AG’s booth B02 in hall 8.

We have the perfect success strategies for achieving

long-term customer loyalty, thanks to our unique

technological innovations, such as the revitalising

boosters. We will also let you in on the secret of how you can easily gain new

target groups and increase your profits. Turn your studio into a lucrative profit

centre. You are very welcome to join us!

Already today you can read about what studio operators think of the introduction

of the minimum wage and how easy it is to activate Bluetooth. A current study now

proves: Strong muscles need vitamin D. Read about it in our magazine!

We hope you enjoy discovering the new trends and developments and we very

much look forward to working together with you to plan your success strategies for

the future.

Klaus LahrManagement Board

Trade show for fitness and tanning equipment

at the FIBO inCologne 9. - 12.4.2015

hall 8 booth B02

We’ll see you at FIBO!

Magazine

4 5

6 Exclusively available from megaSun: Ruby Collagen Boosters

10 megaSun worldwideIndigo Sun in Scotland

12 World of model business:Get a sneak peek at what our creative team does

14 Vitamin D improves performanceLatest medical study proves it

16 megaSun worldwidePLANET SUN in Belgium

18 Pay day Taking a close look at minimum wages

20 Incredibly simple – simply incredibleBluetooth

Content

ImprintResponsible for content and images: KBL AG · Ringstraße 24-26 · D-56307 Dernbach · Phone: +49(0)2689 / 94 26-0 · www.kbl.de

CopyrightAll contents are subject to the copyright of KBL AG – The Beauty & Health Company.The copying or use of any information or material contained in this magazine requires the explicit written consent of KBL AB - The Beauty & Health Company. Subject to errors. KBL_150106

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exclusiveONLY available from megaSun

Ruby Collagen Boosters give off a special light which

stimulates the natural production of collagen in the

body. The skin’s elasticity increases and minimises

skin ageing.

Lines and wrinkles are reduced and facial contours are noticeably firmed.

The latest generation of high-performance LEDs provides:

• a fresh kick for the skin of your face and décolleté

• an increase in skin moisturizing

• revitalization, relaxation and skin detoxification

• a beautiful skin appearance

BOO STER

8 9

FACE

COMMENTS:

BODY

Frank Taylor – Indigo Sun, Scotland:

Our customers love the boosters, because they look special and give them the feeling that they are receiving an exclusive bonus. Therefore sunbeds that have the boosters are best-sellers in our studios and thus can be sold at a higher price.

Henrik Brouer – Sunfactory, Denmark:

The boosters’ design already offers something new and special that the customers find attracting. They enjoy the pleasant warmth which is much nicer when using the sunbeds that have the boosters than when using those without. The customers give positive feedback on the way their skin feels after the tanning session.

Dorina Popovici – Sonnenline SRL, Romania:

The customers love the tanning results which are better with the boosters than without. There are very good after-sun tanning results even after a few hours. They also value the tanning results because they are much more

Carlos Mangana – megaSun store france, France:

The customers who used the megaSun 7900 deluxe and the mon amie say that they have a healthier skin appearance, especially when it comes to elasticity, firmer skin, fewer wrinkles and a softer skin.

natural than without the boosters and they last longer. Customers 40 years and older consciously choose the sunbeds with boosters!

10 11

The sun rarely shines on

the island, which is what

inspired Frank Taylor

in 1993 to view the tanning

market as a future business opportunity.

At the time, people were secretly tanning in the

back room of one of his video rental shops after

officially having rented a movie. This trend lasted

several years until he opened his first Indigo Sun

shop in 1998 which was purely a sun tanning

studio. Today you can find over 50 of his shops in

Great Britain and the successful concept of modern

and stylish studios continues to expand.

Indigo Sun Scotland

worldwidemegaSun

12 13

We invite you to take a look

behind the scenes of one

of our photo productions.

The model Christian Deerberg appears likeable,

cool and casual while expertly working with the

camera. Thank you for a wonderful day and a

fantastic photo series, which shows: Sun is fun,

sun is a feeling of lightness and sun is life!

That’s it!

The 29-year-old already began his career as a

fashion model during his business administration

studies and has already modelled for Biotherm,

Alexander McQueen, Lufthansa and Porsche.

Working together with our creative team, they

were able to create great lifestyle photos which

are real eye-catchers!

Christian currently

lives with his girlfriend Lena in

Abu Dhabi. Find out more about Lena and look forward to

seeing more fantastic photos in next month’s magazine.

Fun and happiness is guaranteed!

modelbusiness

Christian Deerberg with Lena Dobschall

Christian Deerberg

!

14 15

Strong muscles need a sufficient supply of vitamin D, which

was proven by a current medical study carried out by the

Institute for Performance Diagnosis and Sports Traumato-

logy in Koblenz. The study focused on the following question: Does

an improved level of vitamin D serum have a positive effect on the

metabolism and the physical performance?

For the study, the team led by Prof. Dr. Peter Billigmann examined a group of

participants consisting of around 30 ambitious recreational sportsmen and professional

athletes between the ages of 18 and 60. The study had a three-month duration

during which the participants carried on with their normal training programme.

At the beginning and at the end of the study the metabolic parameter “total

creatine kinase” and “myoglobin”, as well as various physiological performance

parameters were measured.

In addition, the participants of the study were divided into three groups accor-

ding to their vitamin D serum level – ideal range, vitamin D deficiency and serious

vitamin D deficiency. Thereafter they were allotted varying amounts of sun tanning

time in the mon amie Collarium® based on the vitamin D serum level, skin type and

subjective perception.

First of all, the result of this study proves that the vitamin D serum levels were

verifiably increased by an individual sun tanning session in the mon amie

Collarium®. Secondly, the catabolic metabolic state was enhanced and can

thus be seen as a direct indication of improved regeneration and viewed as an

indirect indication for improved physical performance.

The entire study is available directly from KBL AG.

A medical study confirms:

Vitamin D enhances performance

16 17

worldwide

PLANET SUNFléron, Belgium

megaSun

The main idea of the PLANET

SUN concept was to create

a new brand image for a

tanning studio: a contemporary

and puristic style” according to

Miguel Donoso.

“The goal of this kind of architecture is

to impressively emphasise the beauty of

the megaSun sunbeds. Our company’s

success is based on having created a

powerful brand image for the tanning

industry and, most of all, using it. As

for our studio in Fléron: It was opened

five years ago. Thanks to our rigour and

our demands regarding the quality of

customer support and service, as well

as cleanliness, we were able to build

up a very good reputation in the Liege

region. Our customer base continues to

grow every year.”

“

18 19

Carlos Mangana

studio operator and

distributor megaSun

store france in France:

“The minimum wage

in France is € 9.64 an

hour and € 1,457.55

gross for a 35-hour

week. We employ two

people for the studio.

A young man works

from 6 pm to 8 pm and all day on Saturdays. We

also employ a receptionist who works all day

from Monday to Friday from 9:30 am to 6 pm. In

the end, we actually pay the receptionist at our

studio more than the minimum wage: € 1,520.27

gross.”

Edgar Beheim, studio operator

Sonnenstudio No. 1 in Hanau:

“The many documentation obliga-

tions are more trouble for us than

paying € 8.50 an hour. For years

we have mainly been employing

part-time and full-time employees at

a higher hourly rate and wish to hire

even more part-time employees.

This allows us to considerably extend

the period of employment, which is a great benefit with

regard to the UV Protection Directive (UVSV) and the high

costs of training. We were able to offset the additional costs

incurred by employing those who only work on a € 450-

basis by shortening our hours of operation. We have not

received any noteworthy reactions from our customers.”

payDay For the first time in Germany since

January 1st, 2015 all employees

are to be paid a statutory mini-

mum wage of € 8.50 an hour.

This has a significant effect on tanning salon

operators, whose employee structure is often

characterized by a larger proportion of „mini-

jobbers“ and temporary employees as opposed to

permanent employees.

We gathered the opinions in Germany for you and

questioned studio owners in Europe who having

been dealing with the topic of minimum wage for

much longer.

Peter Lischka, studio operator SpeedSun in Pohlheim:

“In the end the customer will end up paying for the politicians’ decision: Of course we had to

raise our prices. We no longer stay open as long on the weekend. We will continue to increase

the number of permanent employees and hire fewer temporary employees. However, this

is a trend we have been witnessing for years now. There were no changes to the wages of

permanent employees, as they were already being paid at least € 8.50 an hour before taxes.

I definitely think that cutting down on staff is the wrong approach, since the

employees are salespeople first and foremost and those who feel under pressure

definitely sell less. The opportunities to save money on electricity are almost exhausted,

with net electricity prices at 4 - 4.5 cents per kWh. Our customers accept the higher prices,

because they know that minimum wage is a compulsory measure that we can’t avoid. Since the beginning of the year

we have received noticeably more applications, both for temporary positions as well and for permanent positions.

Coincidence? I have no idea.”

Miguel und Nathalie Donoso,

PLANET SUN studio

designers and operators in

Belgium:

“The monthly minimum wage

for an employee without pre-

vious experience working in

a sun tanning studio is

€ 1,557.00 (circa € 1,100 net).

For an employee with 10 years of experience the gross

wage lies at € 1,966.00. We apply this regulation to

our employees. We have the possibility of receiving

employment aid for employing staff, whose training is

not as highly qualified, but for our studio in Fléron we

prefer proper training and minimal staff turnover.”

Sandra Hinze

studio operator

Lichtblick in Ander-

nach:

“One of our measures

was to increase our

prices by a total of

20 % this year. By

buying energy-saving

sunbeds we were

able to significantly lower our energy costs in

the long term. We plan to continue replacing

cost-intensive sunbeds with more energy-

efficient ones.”

Bodo Lascheit,

studio operator megaSun

beautyLounge in Uerdingen:

“I can’t tell you today exactly

what consequences the in-

troduction of the minimum

wage will have. I let my tax

advisor advise me to be sure

that I implement everything

correctly, particularly since

improvements have been

announced on the part of the lawmakers and the

record keeping requirement for my employees’

working times is an important topic. As a precautionary

measure I already increased the prices for my sunbeds

and am also thinking about adjusting my flat rate. I

have already introduced shorter opening hours.”

Bernd Holderberg, studio operator Sun-Planet in Neukirchen-Vluyn:

“My studios are doing very well despite the introduction of the minimum wage. I already employ 15 staff

members although shortages can occur because someone is ill or might exceed the € 450 limit. Cutting

staff is still not an option for me. I can’t understand how other studios can make do with only 5 employees

and then remain under the € 450 limit. I suspect that the employees there are still only paid € 5 an hour

and I ask myself why that is not checked. In that respect, I see a strong need for action on the part of the

authorities. I increased my prices by € 1 and can justify that with acquisition of new sunbeds, namely three

6700 and one 6800 hurricane.”

20 21

simplyingenious

It is very easy for customers to activate

the tool!

Step 1: Use the quick access or the settings

menu to choose the symbol by

touching it

Step 2: Your smartphone looks for sunbeds with

a signal in the nearby surroundings

Step 3: Select the desired sunbed

Step 4: The smartphone is now connected to the

sunbed and you can begin listening to

your playlist via the Bluetooth connection

Our specially developed Bluetooth tool takes

the special requirements of a tanning studio

into consideration: This means that your

smartphone only recognises the sunbed that

is in the cabin due to the optimal distance

settings. To be on the safe side, the Bluetooth

tool prevents two separate mobile phones

from being able to connect to the same sun-

bed at the same time. And don’t worry: Only

music is played; telephone calls are not trans-

ferred to the loud speakers.

ACTIVATE BLUETOOTH

1

2

3

4

ONLY CHOOSE SUNBED THE FIRST TIME

THE MOBILE PHONE SCANS THE SUNBED

START THE MUSIC!

Simply ingenious - simply megaSun

Being able to listen to your own playlist during the tanning session - many

wish they could do that. And it is so easy to do! By connecting your

smartphone to your favourite sunbed via Bluetooth, your personal song list

becomes a high-performance sound experience in only four easy steps!

Bluetooth in sunbeds

22 23

KBL AG can look back on a strong year in 2014. We

have the wonderful efforts of all of our partners, who

are enthusiastic about our megaSun brand, to thank

for this. Two national and two international retailers were

ceremoniously presented the “Partner of the year 2014”

award for excellent performances in various categories.

KBL AG would once again like to warmly congratulate

the winners and is looking forward to finding out who will

receive the awards for 2015.

Partner of the year

Solarium market.com

We multiply your chances of selling – due to

the automatic translation, you can now reach

prospective customers abroad; the larger

pictures are more attractive and gain much

more attention and you can make your

advertisements unmistakable by adding a

personal profile photo. For better clarity, the

run time for all offers is limited to 3 months.

Naturally, advertising will continue to be free

of charge.

What is more, you are always kept up-to-date

about the latest developments in the industry

thanks to our news feed as well as the exhibition

and news ticker. Of course our news feed is

also available in English.

As of now, the

worldwide largest

tanning market

for used sunbeds and

Collariums® of all brands

offers even more benefits.

24 25

Trade show bag front and back4.90 €*

Umbrella14.90 €*

Call +49(0)2689 / 94 26-0 to orderor contact your megaSun partner

Call +49(0)2689 / 94 26-0 to orderor contact your megaSun partner

*Prices do not include 19% VAT or despatch costs*Prices do not include 19% VAT or despatch costs

note box ø 130 mm, filled with ca. 930 sheets9.90 €*

April, oh April, always so playful!

And if a rain shower follows after a

tanning session, why don’t you offer

your customers a bright yellow umbrella!

Grab peoples’ attention! Our banners and

flyers for end customers are included with

each of your sunbeds. And if you need to

take a quick note, the new note box with

matching pens is already waiting on your

studio counter ready to be used.

musthaves

Banner Collarium®

2 x 0.85 m 89.90 €*

flyer for end customers6800 alpha hurricane100 flyers 12.90 €*

flyer for end customersOptima100 flyers 12.90 €*

flyer for end customersCollarium®

100 flyers 12.90 €*

Banner Hurricane 2 x 0.85 m 89.90 €*

Banner Optima2 x 0.85 m 89.90 €*

26 27

Wellfit Expo Bucharest 2014, Rumania

PC Tan Show New York 2015,

USA

SCOTTISH BEAUTY

Edinburgh 2014, Scotland

Professional Beauty

London 2014,

England

impressions from 2014

Bruce A. Williams, Service Director

Paul Manke, VP of sale

Susan Miller, President

PC TAN

SMART TAN

Nashville 2014, USA

Insider’s tip