Mehran Enterprises (Just for Men Haircolor) ERP implementation Case Study - Pakistan & UAE

Case Studyfor

Mehran Enterprises

Implemented Modules:eInventory eSaleseBuyereFinancialsorBItrax

www.BizzTrax.comWeb-based ERP/SCM/POS Software

About Mehran EnterprisesMehran Enterprises, popularly known for their "Just for Men" brand of hair colors, Kryolan make-ups and the Femina institute, besides others, came into existence in 1989 with its Head Office in Karachi, and has its regional office in Lahore and Zonal offices in all the major cities of Pakistan.

The company is lead by its Director, with high entrepreneurial skills, combined with expertise of professionals in the field of Marketing, Sales, SC, Technical, HR & Finance. Mehran Enterprises is one of the leading importer, marketer & distributor of European and American brands in Cosmetic and Personal Care category. The company realized the growth potential in the segment and hence over the years expanded its portfolio.

Mehran Enterprises has a robust distribution network comprising of around 118 distributors in more than 87 cities. The company


About Mehran Enterprisesalso has coverage of the major segment of Beauty Salons & Mens Salons all over Pakistan, through a separate sales team.

A training institute for the beauty segment professionals was established in the year 2003; a platform for providing training to professionals about conducting product trials, executing product launches, and also demonstration for new products to the masses. Mehran Enterprises has its own skincare & color cosmetic brands - ME - that cater to the needs of the middle income segment (the largest income segment in the country). The company has its retail chain stores, a new concept in the category launched by Mehran Enterprises. Now these retail chain stores are present in all the major cities of Pakistan.


Business NeedsMehran Enterprises lacked a comprehensive, integrated ERP system, operating a small number of disparate applications. The existing IT architecture comprised a number of decentralized software systems that were not tightly integrated and required significant manual intervention for reconciliation of data.

Without integrated workflows and with no automated exchange of data between applications and processes, the company suffered from poor visibility into operations. Business processes could not be monitored efficiently, leading to delays and slow cycle times in all departments and business areas. The lack of information integration made it increasingly difficult for Mehran Enterprises to get the right information to decision-makers on time, so that they could plan activities accordingly.


Business Challenges As business transaction volumes increased and data volumes grew, the company wanted to gain faster, more reliable insight into all areas of the business. With better integration of processes, Mehran Enterprises would be able to speed up workflows and improve productivity.

The objective was to determine the weak and good areas of business, manage processes more efficiently, and identify areas where overheads could be reduced.

Their goals are to increase revenue and market share of each of the eight (8) brand portfolios that they carry; Framesi, Sothys, Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet Touch. Achieving these goals required a level of agility that they simply could not reach with their existing systems. They needed to respond very quickly to changes in market trends and consumer behavior, which places very strong demands for


Business Challenges performance and availability on their business applications. If they could not extract, analyze and understand current situation rapidly, they risked missing out on valuable opportunities for growth.

Mehran Enterprises recognized that a large-scale transformation effort was required. The company sought to sharpen insight into its operations and improve functional efficiency. With timely access to key performance indicators and operational data, the company would be able to improve decision-making and provide executive management with all information needed to lead the organization efficiently and reach its strategic growth targets.


SolutionThey evaluated different solutions available in the market by local vendors and also those being provided by international software companies. After thorough deliberations they realized that the best fit for them was a BizzTrax, an integrated suite of BizzTrax ERP, including Financials, Inventory, Procurement, Sales Management and an Intelligent Business Dashboard. To optimize complex business processes, the company deployed the BizzTrax, featuring .Net technology to accelerate application response times and enable the company to react quickly to changes in supply and demand.

This high class ERP Software offers great reliability and high data security with on-premise and on-cloud options. Mehran Enterprises selected BizzTrax because its unique, integrated system architecture allows the company to manage its operations very efficiently. BizzTrax is an easy-to-use ERP Software that provides simple scalability without compromising performance.


SolutionThe unique combination of cost-efficient and high support service levels made it first choice ERP software for mid-sized enterprises.


What is BizzTrax?BizzTrax (Web-based Enterprise Resource Planning / Supply Chain Management / Point of Sale) Software was declared a WINNER at the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain Applications" category in September 2013 and was a Nominee at the APICTA 2013 at Hong Kong in November 2013.

BizzTrax is a Web-Based ERP/SCM/POS Solution for Service, Distribution, Manufacturing & Retail Industries and is available as on-Premise and on-Cloud (SAAS) versions. A single, end-to-end solution that incorporates a number of business critical functions including Finance, Sales & Distribution, Inventory, Manufacturing, Procurement, Quality Control and Cost-management capabilities.


What is BizzTrax?Multi-Language Support is built into the system's architecture and Integrated Business Intelligence capabilities have also been coupled with the system through a generic and proprietary dashboard application - orBItrax, which provides the information that matters the most, at the tap of a finger.


Modules Implemented at Mehran Enterprises in the first phaseeInventory: A powerful Inventory Management System that builds visibility and control over inventory costs, ensuring that there is always enough stock on-hand to meet customer/company demands. The module monitors the stock levels, processes inventory receipts, returns, transfers and adjustments.

eSales: A comprehensive module that controls overall sales activities including sales territory management, customer/distributor management, discount and free goods policies, creation of sales orders, dispatches, invoice processing, recovery, advances, sales returns, debit/credit notes issuance and approvals, coupled with detailed reports.

eBuyer: is a complete Procurement module that generates and tracks the purchase orders awarded to suppliers & generates their billing, along with payments and adjustments. It reduces data


Modules Implemented at Mehran Enterprises in the first phaseredundancies andensures real-time reporting.

eFinancials:A comprehensive module that provides the complete integration between different areas of Finance in one place. Revolving around the General Ledger, Accounts Receivables and Accounts Payables, this powerful module combines recurring & adjustment entries and generates accurate financial reporting.

orBItrax: A powerful and easy to use Online Reporting & Business Intelligence Tool that facilitates users in creating, customizing, scheduling and publishing dynamic reports through a browser-based interface. Administrators and even non-techie users can setup and format reports on run-time with the help of robust reporting wizard.


Why BizzTrax On-Premise & On-Cloud options

Several industries' experience & expertise.

Proven track record of over 15 years of delivering ERP systems by EfroTech.

Strong customer references across Pakistan.

Business Analytics capability through graphical dashboard.

Reduced total IT Cost .

Best Support Services among ERP vendors.

Flexible Pricing options.


Why BizzTrax End-to-end business management solution.

Most recent P@SHA ICT award winner.


Business Improvements Since BizzTrax implementation, Mehran Enterprises has optimized and automated a wide range of their processes along with workflows, helping reduce human efforts and error rates while improved overall output. In the past, errors were not spotted early or at all in some cases. With BizzTrax ERP information is immediately available online, making even the smallest mistakes obvious and helping to drive continuous improvement.

Moving to an integrated solution with real-time information updates has improved data availability and accelerated tasks across the entire organization. For example, in the past it took two or three days to update product-wise sales figures. Now the company is able to access updated sales figures in real time, enabling more-accurate sales and inventory planning. With correct, timely information at decision-makers fingertips, the


Business Improvementscompany can better align demand & supply, sales & finance, boosting efficiency and minimizing expenses.Implementing BizzTrax ERP has transformed the way they work at Mehran Enterprises and provides them with a solid platform for driving better business performance. The combination of deep insight, strong performance and high availability means that they can optimize productivity, efficiency and get products out to customers on time.

Mehran Enterprises has gained the ability to generate a complete overview of its operations, with comprehensive reports produced by orBItrax - Online Reporting & Business Intelligence Tool for decision makers, helping to drive new insights across the business. BizzTrax provided them with a tightly-integrated stream of information and workflows, everything is now linked, from procurement to inventory and from sales to accounting.


BenefitsStreamlined a wide variety of business processes, including inventory, purchase, sales and financial management.

Improved inventory control by completely automated inventory management.

Slashed inventory costs by tightening control of stock levels while increasing operational efficiencies.

Complete follow-up and control of sales orders, deliveries and invoicing.

Improved margin control and maximize revenue generation.


BenefitsSimplified complex financial and procurement processes, and enables compliance with statutory regulations and business best practices in Pakistan..

Accurate management of vendor records.

Streamlined financial processes.

Firm control of business by giving quick access to mission-critical financial data.


Conclusion With BizzTrax-P@SHA ICT Awards 2013 Winner, Mehran Enterprises is well-placed to maintain its edge in a highly-competitive market, maximizing efficiency and output while minimizing manual and laborious work. Pakistan's best Enterprise Resource Planning software, BizzTrax ERP provides a robust basis for a high-availability enterprise environment that is simple to manage and does not require extensive system administration resources.

BizzTrax provides high performance with minimum administration workload. The reduced administration workload increases employee productivity and frees up staff to work on more productive tasks. BizzTrax has reduced human resources and effort needed for system administration by up to 50 percent at Mehran Enterprises.


ConclusionImproved information availability enables the company to better align all the operations minimizing efforts and boosting productivity, they can now access information on all aspects of their operations in real-time, improving process visibility and business agility. This helps them react much faster to changing conditions and gain a better understanding of how the business is performing, so they can plan now their operations more effectively and grow the business in a more controlled way.

BizzTrax accelerated Mehran Enterprises business processes by up to 70 percent against their past performance, helping the company to get vital information to the business much faster and ensures that departmental targets are kept under due focus till they are met. With BizzTrax ERP they are able to keep pace with the strong strategic vision for their company and have improved service delivery, increasing customer satisfaction levels manifold.


Testimonial


Find Out MoreTo find out how BizzTrax can help your company streamlining business processes, visit our website at http://www.BizzTrax.com.

Date post:	14-Sep-2014
Category:	Technology
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Mehran Enterprises (Just for Men Haircolor) ERP implementation Case Study - Pakistan & UAE

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