MEIERT AVIS

Personal Information

Born: Meiert Avis Residence Santa Monica, California, USA

Nationality: Irish Occupation: Director Years active: 1980—Present

Meiert Avis is an Irish music video, commercial, and feature film director.

Avis has directed videos for artists such as: Bob Dylan Bruce Springsteen U2 Avril Lavigne Jennifer Lopez New Found Glory Josh Groban

Commercial’s Meiert Avis worked on: Lexus - Tach Toyota - Tank Of Gas THQ - THQ Yamaha - Amen Pioneer - Bridge Adidas - Runner ESPN - Three Act Play ESPN - Gameday Edwin - Rooftop KeyCorp - Line SeaWorld - Lost At Sea Toyota - Echo Chamber Toyota - Reflection Toyota - Reverb Sergio Tacchini - Tennis Universal - Street Atlantis Resorts - Cycle Of H2O Coca-Cola - Orchestra Dr Scholl's - Nurse Pontiac - Scream

Recent Music Videos Meiert Avis Directed:

The Calling - Could It Be Any Harder (2001)

Michelle Branch - Are You Happy Now? (2003)

All American Rejects - Time Stands Still (2003)

Matchbox 20 - Unwell (2003) Jennifer Lopez - Baby I Love U

(2003) The Calling - For You (2003) Elvis/Oakenfold - Rubbernecking

(2003) Truman - Girl with A Pearl (2003) Truman - Morning Light (2003) Trapt - Echo (2003) Something Corporate - Me And The

Moon (2003) Josh Groban - You Raise Me Up

(2003) Josh Groban - Per Te Josh Groban - Confession Josh Groban - Remember When It

Rained (2004) Audioslave - Like A Stone (2003) Avril Lavigne - My Happy Ending

(2004) Alanis Morissette - Everything

(2004) New Found Glory - Failure's Not

Flattering (2004) New Found Glory - This Disaster

(2004)

Counting Crows - Accidentally In Love (for Shrek 2) (2004)

New Found Glory - Failure’s Not Flattering (2004)

Seal - Walk On By (2004) New Found Glory - All Downhill From

Here (2004) Damien Rice - Delicate (2004) Peter Cincotti - St. Louis Blues

(2004) Bonnie McKee - Somebody (2004) Damien Rice - The Blower’s

Daughter - for Mike Nichols’ Closer (film) (2004)

Alanis Morissette - Crazy (2005) Darren Hayes - So Beautiful (2005) HIM - Wings Of A Butterfly (2005) Stewie/Family Guy - Sexy Party

(2005) Gavin DeGraw - We Belong

Together (2006) Zucchero - Bacco Per Bacco (2006) Zucchero - Cuba Libre (2006) Josh Groban - You Are Loved (Don't

Give Up) (2006) Seether - Gift (2006) P.O.D. - Goodbye For Now (2006) HIM - Kiss of Dawn (2007) Jack's Mannequin & Mick Fleetwood

- God (2007) Jibbs Featuring Melody Thornton of

Pussycat Dolls - Go Too Far (2007) Macy Gray - Finally Made Me Happy

(2007)

HIM - Bleed Well (2007) HIM - Digital Versatile Doom (Live)

(2008) Bryn Christopher - The Quest

(2008) Take That - Greatest Day (2008) Chris Cornell - Ground Zero (2008) Mixi - I Miss Those Days (Ghost)

(2008) Chris Cornell - Scream (Acoustic)

(2009) Chris Cornell - Ground Zero

(Acoustic) (2009) New Kids on the Block - 2 in the

Morning (2009) New Found Glory - Listen to Your

Friends (2009) Rise Against - Hero of War (2009) Flyleaf - Again (2009) New Found Glory - Don't Let Her

Pull You Down (2009) Paramore - Brick By Boring Brick

(2009) [5] Boys Like Girls - Two Is Better Than

One (2009)

Meiert Avis’s Music Video Style Uses Narrative style majority of the time.

Either the band play a part in the narrative (Flyleaf & New Found Glory) or the band sings OF the narrated story being told (BLG & Paramore). This coincides with Andrew Goodwin’s codes and conventions for a music video (to involve the band/artist within the video & to use a narrative style/story within the video).

Meiert Avis also uses the Male Gaze. (e.g Chris Cornell – Scream)

Narration Cont...

Meiert Avis also uses various view points within his videos (e.g Josh Groban – You Are Loved Don’t give up)

Editing Uses Fade In & Out (during narrative videos) Simple cuts between shots close ups of the lead

singers of the band/artist (e.g Flyleaf – Again & Paramore - Brick By Boring Brick)

Long shots during narratives & establishing shots to help establish the story being told.

Editing Cont...

Uses animations frequently, either real-life animals (doves in the Macy Gray video of Finally Made Me Happy) & animated pictures (butterflies in the Paramore video & flames in Flyleaf’s).

Flyleaf – Again Music Video The reason why I enjoy this video, is due to the

animation/stop-motion and special effects used within it. The video is shot within a studio, with a black background, focusing the audience’s attention upon the band. The special effects of fire work particularly well, insinuating to the audience of an emotional/’fiery’ song or tone to the lyrics.

Flyleaf Cont...

Meiert Avis also focuses the camera shots upon the lead singer (Lacey Mosely) more than the rest of the band, pulling the focus onto the lead singer. It emphasises her importance within the band.