Learning & Earningthrough social media with the

Microsoft Advertising Community

@MSAdvertising & @MelCarson

Learn & Earn

Bing – “social media white paper”

Opportunities?

Launched Blog & Forums in 2006

• Official Voice• Calling Card• Ask For Feedback• Feature Requests• Signing Up Beta Testers• Help Advertisers Help Themselves

Our Blog Evolution

3rd Parties

Social Media Places

10K

5K

Search

7/9

Capture Buzz & Sentiment

Feedback

7 Value Indicators• Measure growth & translate as “reach”• Think how you’re lowering costs• Information & empowerment leads to increased spend• Internal education leads to external evangelism• “Earned Media” – Windows 7 Launch = 221M Impressions• Think “Social Media Marketing” – Be Disciplined• What’s the Return On In-action?

http://Community.MicrosoftAdvertising.comhttp://www.Facebook.com/MicrosoftAdvertisinghttp://.Twitter.com/adCenterhttp://.Twitter.com/MSAdvertising