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4 November 2010JB HiFi | Intelligent Media Platform 1
Wednesday 10th November, 2010,
The Wheeler Centre, State Library
Victoria
The Future of Online Video
4 November 2010JB HiFi | Intelligent Media Platform
What’s today all about?
Education – both ways
Meet the team
What’s coming
New products
Case studies
Networking
10 November 2010The Future of Online Video, Melbourne 2010 3
Consumer viewing habits
10 November 2010The Future of Online Video, Melbourne 2010 4
Total global internet traffic
10 November 2010The Future of Online Video, Melbourne 2010 5
Consumer internet traffic
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Consumer video traffic
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Mobile internet traffic
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Key points
• By 2014 Annual global internet traffic
will be approaching a zettabyte per annum
• Almost 66 percent of the world's mobile
data traffic will be video
• Video will exceed 91 percent of global
consumer traffic
10 November 2010The Future of Online Video, Melbourne 2010 9
In Australia, July 2010
• 4 out of 5 Australians viewed online video (81%)
• Average of 7 hours online video viewed per month
• 970m online videos viewed per month
• Average viewer watched 90.8 videos
10 November 2010The Future of Online Video, Melbourne 2010 10
Who we are?
Australian business
8 years old
Based in Sydney and Melbourne
75 staff – about 40 engineers
Privately owned
Profitable
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What we doViocorp is the connector between content and viewers
MOVIESMOVIES TVTV CORPORATECORPORATE USER GENERATEDUSER GENERATEDCONTENT
VIEWERS
COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB
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Who do we do it for?
10 November 2010The Future of Online Video, Melbourne 2010 13
Channel Partners
• Consulting / Integrators • Technology partners• Hosting• Agencies / Production
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The Video Platform Market
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Our development philosophy
SAAS
Platform Agnostic
Scalable
User friendly
Flexible
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Our software and solutions
10 November 2010The Future of Online Video, Melbourne 2010
Viostream
17
Manage
Encode
Host
Publish
10 November 2010The Future of Online Video, Melbourne 2010
Viocast
18
Live and on-demand
Registration
Synchronise
Social TV
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Future Forums:
The Future of Events
The Future of Social Networking
The Future of Workplace
Communications
The Future of News Reporting
The Future of Entertainment
The Future of Sports Broadcasting
The Future of Television
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10 November 2010The Future of Online Video, Melbourne 2010 21
Vioad & Reporting Property Management
Campaign Management
Cross promotion
Video Pre rolls
Video Overlays
Video Interactions
Companion Ads
Inventory Predictions
Analytics and Reporting
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Viomedia
Content Management
Property Management
Publishing Rules
Template & Theme Management
User Management
Competitions and Promotions
Multi device delivery
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Voila - Recommendations EngineBehavioural and system inputs:
Device
Content meta data
Time of day
Viewing history
Content length
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Intelligent Media Platform (IMP)
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VSO - Content IngestionVSO is the connector between the content source and Viomedia, Vioad, and Voila
PLAYOUT
CONTENT SOURCE VIDEOVIDEO METADATAMETADATA
SECURE FTPSECURE FTPASPERAASPERAAUTO INGESTION
AKAMAIAKAMAI
MANAGEMENT
COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB
CDN (SECURE STREAMING)
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10 November 2010The Future of Online Video, Melbourne 2010 27
CommercialisationCommercialisation comes before monetisation
• Brand• Engagement• Longtail• Lead generation• Direct Response
• Subscribe, sample, demo, appointment, forward, feedback, survey, social networks
Build content and audience before monetisation
Free v Freemium v Premium
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Monetisation OpportunitiesOnce you have content and audience,
• PayPerView• Subscription• Downloads• Advertising• Sponsorship• Syndication• Branded content• Vouchering• Cross promotions
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What’s coming in Viostream 6• Customisable transcoding
• Improved user permissions and roles
• Advanced metadata
• Single sign on across all products
• Secure streaming
• Syndication
• Improved reporting
• Monetisation (both pay per view and subscription)
• Notifications
10 November 2010The Future of Online Video, Melbourne 2010
What does the future look like?
30
10 November 2010The Future of Online Video, Melbourne 2010 31
What’s left• Sports• News• Events
LIVE
10 November 2010The Future of Online Video, Melbourne 2010
Large scale live broadcasts
Winter Olympics
Obama inauguration
Michael Jackson Funeral
US College Basketball
YouTube
- U2
- Indian Premier League
- IT Ministers debate
10 November 2010The Future of Online Video, Melbourne 2010
March Madness Case Study
11.7 million hours of live
streaming
8.3 million unique users of
on-demand video player
600,000 live viewers of the
final
10 November 2010The Future of Online Video, Melbourne 2010
Introducing
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10 November 2010The Future of Online Video, Melbourne 2010
10 November 2010The Future of Online Video, Melbourne 2010
10 November 2010The Future of Online Video, Melbourne 2010
10 November 2010The Future of Online Video, Melbourne 2010
Mary Mackillop Case Study
Global event
Social TV
10 November 2010The Future of Online Video, Melbourne 2010
Thank you
Nick Bolton, GM Melbourne
[email protected] / 0412 101726 / @nickybee99
Nick Macpherson, Business Development
[email protected] 0409 110967 / @nickmacpherson1
Ian Gardiner, CEO
[email protected] / 02 8007 6200 / 0412 999705 / @rabbieburns
1 / 1 Cecil Place, Prahran, Melbourne / 03 9005 4400 / www.viocorp.com /
@viocorp
10 November 2010The Future of Online Video, Melbourne 2010
VSO - Content Ingestion
41
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Premium TV - Web Portal
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Connected TV (Yahoo Widget)
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iPhone Web Application
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iPhone Web Application
Sample Workflow
This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.
Sample Workflow
This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.
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iPad - Web Applications
10 November 2010The Future of Online Video, Melbourne 2010 47
Web Portals