Ambassador: Vignesh Sankaran

What is Branch?

Provide free developer tools for mobile app developers

Mobile deep linking platform for iOS and Android

Intro

About Branch● Founded in 2014

● VC Backed $18 Million+ ● No revenue sources (yet)

All we think about is improving the mobile ecosystem.

What is deep linking?

What is deep linking?

On web, a deep link is a link that takes you to specific content

on the website.

Most web links are deep links.

What is deep linking?

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

This is a deep link. It links to a pair of shoes on ColeHaan.com

What is deep linking?

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

This is a deep link. It links to a pair of shoes on ColeHaan.com

What is deep linking?

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

This is a deep link. It links to a pair of shoes on ColeHaan.com

NOT A DEEP LINKhttp://www.colehaan.com/

This is not a deep link. It links only to the homepage, not a particular item.

What is deep linking?

NOT A DEEP LINKhttp://www.colehaan.com/

This is not a deep link. It links only to the homepage, not a particular item.

DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html

This is a deep link. It links to a pair of shoes on ColeHaan.com

How do mobile deep links work?

How do mobile deep links work?

A mobile deep link is a URI that contains information needed to

launch directly into the app

Basic URI for Cole Haancolehaan://

A mobile deep link URI:colehaan://item/penny_loafers_sku_3927

Passing Context Through Install

App already

installed?STANDARD DEEP LINK

yes

no

Link breaks, context lost

Generic Home Screen

User-targeted content

CONTEXTUAL BRANCH LINK

App already

installed?

yes

no

User-targeted content

Context always preserved

An app without Branch deep linking

An app without Branch deep linking

An app without Branch deep linking

An app without Branch deep linking

An app without Branch deep linking

An app without Branch deep linking

An app without Branch deep linking

That’s broken.

Deep link Demos

● Deep linked Ads & Referrals (HotelTonight)● Contextual Content Sharing (iHeartRadio)● Download Banner (Close5)● Personalized onboarding (Gogobot)● Deepviews (5miles)

Deep Linked Ads

Create manually for campaigns on any platform

User goes to the app store if they don’t have the app

The app opens to the advertised content

HOTELTONIGHT

Track installs and reduce steps to conversion

Deep Linked Ads: Demo HOTELTONIGHT

Rewarded Referrals

Incentivize sharing by offering a discount and embed the coupon right in the link.

User is always routed to appropriate app store - Branch carries context through install.

Provide custom welcome & reward, incentivizing them to stay and engage!

HOTELTONIGHT

Reduce friction by eliminating promo codes

Contextual Content Sharing

Users share content deep links anywhere

User goes to the app store if they don’t have the app

Deep link directly to the shared station

IHEARTRADIO

Increase app sessions and reach new users

Download Banner

Add a download banner over web content

Send users to the right app store for their device

Deliver the user to the same content in-app

CLOSE5

Track installs and give users a continuous experience

Personalized Onboarding

On average, only 16% of users who download and open your app will sign up. With Branch, the average is 29%.

GOGOBOT

Gogobot uses unique link data to customize screens for new users, resulting in a signup increase of 78%.

Experience app content before download

Automatically generate web views of app content

Users are guided to the app store

Link directly into the deepview content

Deepviews 5MILES

3,500+ apps. Half a billion users.

Deep links for world-class partners.

What is Branch?

Deep linking SDK that helps apps provide seamless experiences to their

users.

Deep links that just work, even through install.

This is only the beginning…

Implement Pre-Built Features

Getting Started

Start at branch.io/signup

Integrate the SDK at dev.branch.io

Create your first deep link

Add just 3 calls to your app- Initialization- getShortUrl- customEvent

Marketing Links

Content Sharing

Marketing EmailsDownload Banner

Rewarded Referrals

Personalized Onboarding

Deepviews

Text Me The App

Gift card competition

Sign up today for your chance to win either a $20 iTunes or Play Store gift card (winner decides which one)!