Date post: | 09-Jun-2015 |
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Secrets behind Member Growth & Retention
Tell us…
• Who are your best members today?• How did they find you?• What are they doing for you?• Who do they know?• What do you give them?• Why do you need more?
Strategy: Talk about membership in terms of outcomes!
Decision To Join…
It’s all about the Good of the Order
Being part of something larger was consistently chosen over personal benefit
Strategy: Get members involved on Day 1!
Strategy: Build an adhocracy!
Decision To Volunteer…
It’s all about the Good of the Order (Again!)
Values drive volunteering
Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
Social Media & the Web …Doubled since 2007!
Biggest shift since the industrial revolution!
58.8 M watch streaming
video
55.6 M use social
networking sites
40.6 M use personal
portals/ content sites
37.1 Mread blogs
Strategy: Listen! Do polls, surveys, phone calls … report back.
Strategy: Try new things all the time!
Strategy: Help members tell – and share – their story.
Elevator Question
One great question is worth 5 statements …
What would you like your child’s educational experience to be like?
What would you like to see in your classroom?
Elevator Speech
I work with _____________________ who struggle with
_____________________________________________ and the negative
impact on them as a result of the problem ______________________.
Through this, they get _____________________________________.
Contact Me
Email: [email protected]: 301-725-2508Website: www.marinermanagement.comTwitter: @peggyhoffmanLinkedIn: Peggy Hoffman