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MEMBERSHIP ENGAGEMENT DISTRICT 5050
MEMBERSHIP ENGAGEMENT DISTRICT 5050
MEMBERSHIP ENGAGEMENT• What’s Member
Engagement?• Why is it important?• Why Survey & How?• The Survey Questionnaire• Action Plans• Survey Methods• Survey Analysis and Beyond
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YOUR TAKE-AWAYSAT END OF DAY YOU WILL/HAVE/KNOW:
Experienced a Membership SurveyUnderstand the Survey
Contributed to the QuestionnaireStarted Action Plans
How to Analyze the Survey ResultsLaughed and Learned
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GROUP EXERCISE PROCESS• Each table is a group
• Elect a Leader, Recorder and Timekeeper• Leaders prepare to REPORT on your findings
• Hand in your pages
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What’s Member Engagement? Why is it important?
MEMBERSHIP ENGAGEMENTMember Engagement is a measure of a member’s
positive or negative emotional attachment to
their Club, colleagues and organization (RI) that
profoundly influences their willingness to contribute
and remain within the Club.
ORIGIN: Early 17th century (in the general sense 'a legal or moral obligation'): French, from engager 'to pledge'
Definition: Employee Engagement is a measure of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to perform at work
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WHY IS ENGAGEMENT IMPORTANT?
GROUP EXERCISE – 10 minutes in your Group to come up with two reasons why Engagement is Important in your Club.
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WHY IS ENGAGEMENT IMPORTANT?Engaged employees are 87% less likely to leave the organization than the disengaged. (
Source: Driving performance and retention through employee engagement. Corporate Leadership Council
)Study of 23,910 business units compared top
quartile and bottom quartile engagement scores and found that those in the bottom
quartile averaged 31% – 51% more employee turnover. (Source: Gallup Q12 Meta-Analysis, Gallup)
Source: Kevin Kruse, Why Employee Engagement? (These 28 Research Studies Prove the Benefits)Forbes Magazine, 09.04 2012.
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Why Survey & How?The Survey Questionnaire
WHY A SURVEY?
TAKE TEMPERATURE OF MEMBERSHIPOBJECTIVE MEASURE VS OPINIONWE MEASURE ATTENDANCE, WHY NOT ENGAGEMENT?BENCHMARKING – TRENDS AND ISSUESMONITOR CONNECTION BETWEEN CLUB AND
INDIVIDUALS
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SURVEY BENEFITSHELP MEMBERS RE-CONNECT TO ROTARYFOSTER COMMUNICATION AND FEEDBACK WITHIN
THE MEMBERSHIPHELP MEMBERS SELF-ASSESS ACTIVE MEMBERSHIPGAUGE THE LEVEL OF ENGAGEMENT OF MEMBERS
WITHIN THE CLUBGAUGE THE LEVEL OF MEMBERS’ SATISFACTION WITH
THE CLUB
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SURVEY METHODThe MEMBER SURVEY will be set up on the District web site.Your Club members will access the web site and take the survey.Results will be emailed to the Membership Committee Chair/DirectorREQUIRES a set timeframe for conduct of the survey – What should that be?
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SURVEY BEST PRACTISES• GET BUY-IN FROM MEMBERSHIP COMMITTEE AND EXECUTIVE.• SET A PUBLICLY ANNOUNCED TARGET OF 90% OR BETTER
PARTICIPATION OF MEMBERS. • COMMUNICATE THE PURPOSE OF THE SURVEY AND THE
BENEFITS TO THE CLUB.• PLAN A 4-WEEK COMMUNICATION PLAN TO INFORM
MEMBERS OF THE DATES FOR THE SURVEY.• PROVIDE A QUICK SHOW AND TELL ABOUT HOW TO TAKE THE
SURVEY.
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THE SURVEY EXPERIENCEGROUP EXERCISE – 10 minutes.
Use your own computer/tablet OR one of the additional computers here at the front of the room.
Go to the District 5050 web site. On the horizontal navigation bar click MEMBERSHIP and scroll down and click MEMBERSHIP/RETENTION RESOURCES, then on the left column click: MEMBER SURVEY.
How do you feel about this experience? Good, bad? Like it? Convenient?
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THE SURVEY QUESTIONNAIRE
GROUP EXERCISE – 15 minutes.Review the Questions and discuss:1. What changes you would make (additions,
deletions, revisions)? 2. What questions do you have about the
survey itself?Remember this is an ENGAGEMENT Survey.
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LUNCH
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Action Plans
SURVEY PLANNING
PLAN - DO - REVIEWPLAN:
Recognize Objectives Determine Key Tasks
DO: Perform the function or task
REVIEW: Analyze results/evaluate Identify what you have learned Reflect on the outcomes
PLAN: Plan changes Take action on what you have learned
PLAN
DOREVIEW
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SURVEY PLANNINGTHREE PHASES1. PRE-SURVEY
- Plan for it2. CONDUCT SURVEY
- Do it!3. POST-SURVEY
Analyze itWhat to do with it
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SURVEY PLANNING
GROUP EXERCISE – 15 minutes.Using the Action Plan Template, discuss and decide what TASKS you will have to complete for BOTH the Pre-SURVEY and actual SURVEY CONDUCT phases.
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SURVEY PLANNING: Pre & Conduct Phases
PRE-SURVEY KEY TASKS
1. 2.3.4.5.
CONDUCT KEY TASKS
1. 2.3.4.5
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POST-SURVEY PLANNING
GROUP EXERCISE – 15 minutes.Using the Action Plan Template, discuss and decide what TASKS you will have to complete for the POST-SURVEY phase. This is a process designed to implement the findings from the survey.
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SURVEY PLANNING: Post-Survey Phase
KEY TASKS1. 2.3.4.5.6.
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Post-Survey Analysis
SURVEY ANALYSISRESULTS:
I feel that my fellow Rotarians in the Club care about me as a person.
Answer Options Response Percent
Response Count
Strongly Disagree 1.7% 1Disagree 3.4% 2Neutral 10.2% 6Agree 55.9% 33Strongly Agree 28.8% 17
answered question 59skipped question 0
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SURVEY ANALYSISBEST PRACTISES:
• Review & Discuss for MAJOR Highlights• Identify CROSS-TABS that you need. Email me.
• Engagement Factors:• My Rotary – How do you feel about your relationships within the Club?• Organization – How do you feel about Rotary and your Club?• Leadership – how satisfied are you with the leadership within the Club?• Other Members – How do you feel about your fellow Rotarians in your Club?
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SURVEY ANALYSISBEST PRACTISES:
CONFIDENTIALITY & ANONYMITY• Review COMMENTS and DO NOT PUBLISH
extant.• Neutralize wording of Key COMMENTS and include in presentation of results to
illustrate only.
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SURVEY ANALYSISBEST PRACTISES:
PRESENT RESULTS TO CLUB• As soon as Possible
• Distribute copy of SurveyMonkey Excel to each Member (no Comments)
• PowerPoint Presentation of the Analysis – time for Q&A.
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