Ricardo Rodríguez, ACB, ALBDirector Division N 2015-2016

Increasing Membership

Regional TrainingJanuary, February 2016

“Let us share with others the benefits we havegained for ourselves”Ralph Smedley

•Clubs function better when they have 20 or more members

•Constant member loss requires recruitment to maintain club health

Reason

•Meeting with variety and a better experience for the member

•Greater depth of leadership

•Larger presence of Toastmasters in the community

Benefits

•Greater financial resources for the club

•More enthusiasm and energy in club meetings

Benefits

•Efectivo meetings for new and veteran members

•Continuous promotion of Toastmasters in the community

•Use of proven “sales” techniques

Growth Factors

•Competition within the club, Area, Division and District

•Recognition of members that sponsor new members and contribute to the club

Growth Factors

•Questions:•Are the members anxious for the next

meeting?•Do the majority of guest join the club?

•Make being a member of your club something of value

Moments of Truth

Preparing the Club for Growth

Marketing Mix

•Product•Effective Club Meeting

•Place•Optimal hour and location

•Promotion•Ads, Public Relations, Membership

Campaigns

Marketing Mix

•Smedley Award•August 1st to September 30th

•Talk Up Toastmasters•February 1st to March 31st

•Beat the Clock•May 1st to June 30th

Add 5 new, dual or reinstated members

Membership Campaigns

•Sponsor 5 Members•1 Special Blue Pin

•Sponsor 10 members•1 Special Wine Pin

•Sponsor 15 or more Members•25% discount on your next purchase from

toastmasters.org

Name, Member Number and Club Number on Form 400

Individual Membership Campaigns

•Help them identify prospects•What is the market your club best serves?

•Teach them how to invite•Exercises and Educational Sessions in your

club•Talk about the benefits

•Show what Toastmasters has done for you and other members

Helping members bring guests

Fear of Rejection

Why don’t they bring guests?

•Make a list of prospects

• Connection, conversation, find their needs

Invitation Exercise

•Check their Calendar FIRST•What are you doing on…?

• Invitation• If there was a way…?

Invitation Exercise

•Register Guest

Follow up

• Clubs function better when they have 20 or more members

• Clubs with larger membership have proven benefits

• In order for a club to grow it has to adopt growth factors

• It’s necessary to review the Marketing Mix• Participate in Membership Campaigns• Teach how to invite• Follow up

Recap

Ricardo Rodríguez, ACB, ALBDirector Division NDistrict 34ricardo.rodriguez@me.com