+ All Categories
Home > Technology > Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation...

Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation...

Date post: 30-Nov-2014
Category:
Upload: precedent
View: 174 times
Download: 2 times
Share this document with a friend
Description:
Based on our Membership Organisation report, our Open House presentation covered three of the seven key membership themes, discussing advice and best practice when considering how to use digital within Membership organisations.
Popular Tags:
57
Meaningful ideas, intelligently delivered Membership Organisations Big challenges – Digital answers?
Transcript
Page 1: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Membership OrganisationsBig challenges – Digital answers?

Page 2: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 3: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our research

Page 4: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

60+

Page 5: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

The challenges

Page 6: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

The challenges

Page 7: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

The curve of digital engagement

Page 8: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 9: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 10: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

A more permeable approach to membership

Page 11: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

A more permeable approach to membership

Page 12: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

A more permeable approach to membership

Page 13: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

A more permeable approach to membership

Page 14: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

Page 15: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

Page 16: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 17: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

BMA Fifty-fifth Annual Meeting, Dublin, 1887

Providing added value online

Page 18: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Communicating the value of membership

Adding value

Page 19: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 20: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 21: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Considerations

Communicating the value of membership

Page 22: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 23: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 24: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 25: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 26: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 27: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 28: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 29: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 30: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 31: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 32: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 33: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

Page 34: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Our most valued asset – the magazine

• Think beyond a magazine – and PDFs, and

emails…

• Deliver a mix of relevant, personalised

content and overall messages

• Enable your members to choose how they

consume your articles

• Empower experts to curate content on your

behalf

• Combine print and digital to bolster your

online ecosystem

Considerations

Page 35: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 36: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 37: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

75% of Australian smart phone owners browse the web Source: Our Mobile Planet

Page 38: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

23% of Australian users would rather give up TV than

their smartphoneSource: Our Mobile Planet

Page 39: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

60% of Australian users expect sites

to be as easy to use as on a pc.Source: Our Mobile Planet

Page 40: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Mobile is here now

Page 41: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 42: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 43: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 44: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 45: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Mobile is here now

Page 46: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Mobile is here now

Page 47: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Mobile is here now

Apps for specific objectives

Page 48: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Mobile is here now

Considerations

Page 49: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

A strategic roadmap

Page 50: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

A strategic roadmap

Coordinated strategies

Brand expression

Page 51: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 52: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 53: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Think big

Start smallAct quickly

Page 54: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

A communications consultancy specialising in delivering creative solutions for a digital world.

• 90 + experts

• 6 sectors

• 5 locations

• 23 years

About us

Page 55: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 56: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

Page 57: Membership Organisations - Big Challenges: Digital Answers? Precedent Open House presentation 27/03/2013

Meaningful ideas, intelligently delivered

www.precedent.au.com


Recommended