MembershipParas Parekh, Director

Lindsay Groth, Manager

Welcome!

Gary Clark

Giselle Guertin

Lauren Gabriel Alex Jaffe

Clubs Are Central To The Membership Experience

Agenda

• Membership Overview– Who are we?– How do alumni join?– What do members receive?

• Membership # Counts– National– Major Metro Clubs – Acquisition and Retention– Club and National Strategies

• Wrap Up • Additional Questions

Who Are We?A Membership Organization

What Do Membership Dues Fund/Support?

Everything we do!

All operations of the Alumni Association come from membership dues:• Support club activities• Alumnus, weekly eTB, Bowl Tours,

social media outreach, website, PR• Career support, travel, library

databases, online educational catalog

• Giving back activities – recruiting mentors, student support, fielding visits to high schools

If An Alum Wants To Join…

The quickest way to join is over the phone, but if an alum want to join at an event, the mobile site is easy to use.

5-Year $289

Life $1,200

3-Year $189

1-Year $69

Alumni Association Total Membership

June ‘12 Numbers

April ‘13Numbers

Paid Annual Memberships 34,319 34,307Life Members 40,344 41,172Total Paid 74,663 75,479Total Members 98,250 96,024

In Summary…

Annual 0% (break even)

Life 2%

Total Paid Membership

1.1%

Alumni Association Metro Club Membership Examples

What’s Working … Where We Need To Focus…

Acquisition

Retention

&Awareness

Membership Acquisition

At the Clubs:

Central Marketing• Elevator Pitch• Brochure (on table)• Brand Book

Club Level • Ask non-members to join• Tell your story of “why

membership”• Send us non-member lists

and we can follow up

Clubs are a focus area and will be teaming up to develop future strategies and ideas.