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Memetics [INFOGRAPHIC]

Date post: 29-Aug-2014
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As viral memes keep working their way into everyday life and conversation, marketers are harnessing this trend to drive web traffic and increase social media engagement. Done right, memes can significantly boost a company’s marketing campaign or strategy – a move that may yield increased awareness, leads or profitability.
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Grumpy cat says, "I hated everything before I became a meme ... and still do." Sources: 1. Sniderman, Zachary. "How Non-Profits Are Tapping Internet Memes & Pop Culture." Mashable. N.p., 30 Aug. 2011. Web. 17 Feb. 2014. <http://mashable.com/2011/08/30/pop-culture-non-profits-memes/>. 2. Young, Takeshi. "How To Use Memes to Build EASY Backlinks & Traffic." Moz. N.p., 15 Mar. 2012. Web. 17 Feb. 2014. <http://moz.com/blog/how-to-use-memes-to-build-easy-backlinks-traffic>. 3. Kaplan, Avi. "Meme-Jacking for Social Good." Rad Campaign. N.p., 7 Mar. 2013. Web. 18 Feb. 2014. 4. Quinn, Jana. "7 Things Marketers Should Know About Memes." Quality Logo Products Inc RSS. N.p., n.d. Web. 03 Feb. 2014. <http://www.qualitylogoproducts.com/blog/7-things-marketers-should-know-memes-faq/#ixzz2sCjHizZG>. www.4imprint.com Infographic created by www.4imprint.com, based on the Memetics Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/memetics-3/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) an idea, behavior or style that spreads from person to person within a culture are shared via Memetics: The study of cultural information transfer Good, Good Meme: /mēm/ Memes for marketing Ideas Symbols Use a meme-maker MemeGenerator.net QuickMeme.com Memejack Take a popular meme and make it yours — don’t worry … it’s legal! Image (macro) meme Re-captions a well-known image Inclusive Funny Familiar Sharable Easily understood Great memes are … It’s simple. Viral memes can gain 1 million+ followers and shares in less than 1 week Grumpy Cat has an opinion on effective memes Make a meme even Grumpy Cat is impressed with I read a meme once. It was awful. Video meme Viral video shared via social media Make sure you get it KnowYourMeme.com can help See what’s trending Reddit ® StumbleUpon ® Google ® Trends Are timely Resonate with pop culture Are relevant More website traffic increased social media use More money + = They ... ! Word meme Think Twitter ® hashtags and popular phrases repeated over and over Do your homework Know your subject and study the experts Be a critical author Play with the wording, be brief and produce several drafts Have fun Remember, memes are meant to be silly! Get feedback Ask for input and suggestions Speech Writing Rituals Gestures Photo meme Imitates familiar position or action I don't always meme, but when I do, I prefer mine IT’S THE ECONOMY, STUPID Types of memes Create a memetastic experience
Transcript
Page 1: Memetics [INFOGRAPHIC]

Grumpy cat says, "I hated everything before I became

a meme ... and still do."

Sources:

1. Sniderman, Zachary. "How Non-Profits Are Tapping Internet Memes & Pop Culture." Mashable. N.p., 30 Aug. 2011. Web. 17 Feb. 2014. <http://mashable.com/2011/08/30/pop-culture-non-profits-memes/>.

2. Young, Takeshi. "How To Use Memes to Build EASY Backlinks & Traffic." Moz. N.p., 15 Mar. 2012. Web. 17 Feb. 2014. <http://moz.com/blog/how-to-use-memes-to-build-easy-backlinks-traffic>.

3. Kaplan, Avi. "Meme-Jacking for Social Good." Rad Campaign. N.p., 7 Mar. 2013. Web. 18 Feb. 2014.

4. Quinn, Jana. "7 Things Marketers Should Know About Memes." Quality Logo Products Inc RSS. N.p., n.d. Web. 03 Feb. 2014.

<http://www.qualitylogoproducts.com/blog/7-things-marketers-should-know-memes-faq/#ixzz2sCjHizZG>.

www.4imprint.com

Infographic created by www.4imprint.com, based on the Memetics Blue Paper®. Download Blue Paper at:http://info.4imprint.com/bluepapers/memetics-3/

You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

an idea, behavior or style that spreads from person to person

within a culture

are shared

via

Memetics: The study of cultural information transfer

Good, Good

Meme: /mēm/

Memes for marketing

Ideas Symbols

Use a meme-maker

MemeGenerator.netQuickMeme.com

MemejackTake a popular

meme and make it yours — don’t worry

… it’s legal!

Image (macro) memeRe-captions a well-known image

InclusiveFunny

FamiliarSharable Easily understood

Great memes are …

It’s simple.

Viral memes can gain 1 million+ followers and

shares in less than 1 week

Grumpy Cat has an opinion on

effective memes

Make a meme even Grumpy Cat is impressed with

I read a meme once. It was awful.

Video memeViral video shared via social media

Make sure you get it

KnowYourMeme.com can help

See what’s trending

Reddit® StumbleUpon® Google® Trends

Are timely

Resonate with pop culture

Are relevant

More website traffic increased social media use

More money

+=

They ...

!

Word memeThink Twitter® hashtags and popular

phrases repeated over and over

Do your homeworkKnow your subject and

study the experts Be a critical authorPlay with the wording, be brief and produce

several drafts Have funRemember, memes

are meant to be silly!

Get feedbackAsk for input and

suggestions

Speech

Writing Rituals

Gestures

Photo memeImitates familiar position or action

I don't always meme,

but when I do, I prefer mine

IT’S THE ECONOMY, STUPID

Types of memes

Create a memetastic experience

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