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A Publisher‘s Dream: Reader RetentionAn Introduction to Memonic’s White Label

Solution for Publishers Online

Dorian Selz, CEO & Co-Founder

20101130

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Today’s Media Situation

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Today

An industry in transformation

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Required adjustment: Digital realities

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A Digital Must: Reader Attention

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One Aspect: Reader Retention

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Reader Engagement is one link away

Got interesting content? Readers will want to keep it.

So far, it hasn't worked…• Bookmarks expire• Print-outs are tedious and environmentally un-friendly• Copy/Pasting is as annoying as it is exhausting

There's a better way.• Let your reader build their own digital archive within your

pages• Make your site the central knowledge hub for clips from

other sources, too• Be viewable from any PC, smartphone, and iPhone/iPad

This is Reader Retention in the Digital Age

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Read What YOU Want:Clip any content to personal archive

One link integration on editor website = White Label archive.

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First Time Users: Login/account generation - how it works

Single Sign-On with your current login system

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Registration: Focused on minimal user effort

Initial use without registration focus on user adoption

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The Result: Personal Archive + Memonic Perks

Rich user experience: Make use of your clipped articles

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Create a Knowledge Hub Around Your Site

A unique differentiation possibility for your website

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Providing the Solution: Reader Retention/Market Leadership as Key

• Benefits of Memonic's White Label solution include:• Retained reader• A Better user experience• Audience building• Creating a knowledge hub around your

site• Becoming an industry innovation leader• Easy integration: just one link to plug

Attractive market: users are willing to pay for such services

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Business Model

Primary Model – Customer Retention

• Publisher uses the White Label solution as a customer loyalty building measure.

• No storage limits or other restrictions • Basic data price per Account (yearly

subscription – agreed upon in advance, setup costs)

• First 10 memos are free. From the 11th memo, an Account is counted

An attractive and cost efficient model tailored to your needs

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Outlook

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Profit from the Platform

Each development is available to all users

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Focused on delivering reader value

• Recommendations (based on your keywords)

• Provide topics briefs

• Include reader collection in mobile offering

• Send to other devices such as Kindle, tablets

• Share clips in groups

Rich user experience: Make use of your clipped articles

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The folks behind Memonic

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Dr. Dorian Selz, CEO

Felix Hürlimann, lic. ETH, Lead Retrieval

Patrice Neff, Lead Engineering

Toni Birrer, Lead Platform

Chris Hauzenberger, ETH Lead Clients

Keren Eldad, Marketing Director

About the team

We‘ve done it before: Built Switzerland’s 5th largest website

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„The Proof Is In The Pudding“

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Award-Winning Company

CTI Startup Certified

Winner W.A. De Vigier Price for Startups

Winner Red Herring Top 100 Europe

Winner Bronze Medal Business Idea 2010

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Welcome to Modern Times

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Time for Questions & Lunch

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Thanks for your time!

Dorian Selz, CEO & Co-Founder

+41 44 533 1068, keren@memonic.com

Feldstrasse 133, CH-8004 Zurich

www.memonic.com