5/18/2017 8:09 AM DATE: May 18, 2017 TO: Chair and Members of the Board FROM: Kevin H. Roche, CEO SUBJECT: Agenda for the Outreach & Recycling Committee Meeting There is an ecomaine Outreach & Recycling Committee scheduled for May 25, 2017 @ 4:00PM. The agenda for this meeting is as follows: 1. Approval of Minutes (Attachment A) 2. Update on Food Waste Recovery Program Pilots 3. Update on website projects 4. Recycling is a Work of Art – Contest Judging (handout) 5. Outreach & Education • Education & Outreach Data (Attachment B) • ecomaine Website & Media Analytics (Attachment C) • Advertising Discussion 6. Recycling Market Report (Attachment D) • Plastic Film and Plastic Bag contamination discussion 7. Other Future Meetings: Annual Meeting: June 15, 2017 @ 11:30AM Memo randum
Transcript
5/18/2017 8:09 AM
DATE: May 18, 2017 TO: Chair and Members of the Board FROM: Kevin H. Roche, CEO SUBJECT: Agenda for the Outreach & Recycling Committee Meeting There is an ecomaine Outreach & Recycling Committee scheduled for May 25, 2017 @ 4:00PM. The agenda for this meeting is as follows:
1. Approval of Minutes (Attachment A)
2. Update on Food Waste Recovery Program Pilots
3. Update on website projects
4. Recycling is a Work of Art – Contest Judging (handout)
5. Outreach & Education • Education & Outreach Data (Attachment B) • ecomaine Website & Media Analytics (Attachment C) • Advertising Discussion
6. Recycling Market Report (Attachment D)
• Plastic Film and Plastic Bag contamination discussion
7. Other Future Meetings: Annual Meeting: June 15, 2017 @ 11:30AM
Attendees: Maxine Beecher, Maureen McDevitt, Sarah Bernier, Jamie Garvin and Caleb Hemphill
The Recycling & Outreach Committee Meeting met on the rescheduled date of February 16 due to inclement weather. The meeting was called to order by Committee Chair Caleb Hemphill.
Meeting Minutes Approval: Caleb made a motion to approve the minutes from November 10 and December 6. Maureen McDevitt seconded and all unanimously approved.
2016 School Recycling Grants Update: As an addendum to the meeting minutes from December and the decision by the committee to invite Peak’s Island to further elaborate upon / justify and provide proof that the additional remaining expense for its school dishwasher would be granted by another funder, the committee unanimously approved the $3,500 grant as requested. The Lion’s Club stepped up to provide a matching grant to ensure the project could be realized with ecomaine’s $3,500 grant portion.
2017 eco-Excellence Awards Judging: The remainder of the meeting focused on reviewing the 2016 eco-Excellence nominations. See attachment for the final list of selected winners. Three overall winners were selected from the total of 17 winners of the 27 nominations received, as follows:
1. Community Leader Award – Wayside Food Programs2. Business Leadership Award – OceanView at Falmouth3. Lifetime Achievement Award – Stuart Axelrod
The additional 14 winners were:
Alison McKellar, founder of Waste Watchers & community activist, Camden Laura Summa, staff member at Chebeague Island School & community activist, Chebeague Island Cathy Nichols, Recycling and Energy Advisory Committee, Falmouth Celeste Bard & Pamela Moulton, Portland Greenfest’s Upcycled Art, Portland Wynne Wirth, volunteer at Reiche Community School, Portland B. Kavaliauskas and the South Portland High School Beekeepers Club, South Portland Carrie Gordon, Maine Medical Center/ Maine Medical Partners, Portland Patti Wininger, Community H.E.L.P, Bridgton Kari Sawyer and students, Sacopee Valley Middle School, Hiram Gabriel Nichols, Gabe’s Grab & Go, Portland Anna Sommo, Jake Hanin and Chris Malmberg, Maine Tool Library, Portland Jennifer Ocean and students, Manchester Elementary School, Windham Ken Kunin, Superintendent of South Portland Schools, South Portland Laura Turner, Wild Birds Unlimited, Scarborough (and Cornish resident)
ATTACHMENT A
Next Meeting: The committee discussed the need to postpone the March 23 meeting given the other demands of the eco-Excellence Awards that month and also given vacation schedules. UPDATE: After further discussion, Caleb Hemphill and Lisa Wolff agreed to cancel the March meeting and to simply proceed with the May 25 meeting as the next meeting of this group. Present Staff: Lisa Wolff and Katrina Venhuizen
Program Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun FY17 Total
Date Group/School Name Ages Town Facilities Notes Size3/3/17 Thornton Academy high school Saco REC/WTE/Landfill 153/6/17 Greely School middle Cumberland REC/WTE 20
Tours 3/7/17 King Middle School middle Portand WTE/REC 903/23/17 UNE tours college Biddeford WTE/REC 24
Total Individuals 3/28/17 Daisy Scouts 1st grade Portland Rec after hours 18Reached:
167
Date Group/School Name Ages Town Facilities Notes Size1-Mar Small School 2nd grade South Portland REC SoPo wide school presntaiton 50
Virtual Tours 1-Mar Kaler School 2nd grade South Portland REC SoPo wide school presntaiton 50Total Individuals 2-Mar Brown School 2nd grade South Portland REC SoPo wide school presntaiton 50
Reached: 3/2/17 Dyer Elementary 2nd grade South Portland REC SoPo wide school presntaiton 50383 3/8/17 Skillin Elementary 2nd grade South Portland REC SoPo wide school presntaiton 90
2/9/17 Manchester Elementary 4th grade Windham WTE studying energy 93
Presentations 3/6/17 Bin to Bale Adult Ed Adult Porter REC Adult ed recycling class 73/8/17 O'Reilly's Compost event Adult Scarborough Food waste recycling invited by Kerry Strout 35
Total 3/14/17 eco-Excellence awards all all awards ceremony 50Reached: 3/24/17 ME Env Ed Assoc Conference adult all all waste audit and virtual tour overview 60
232 3/31/17 Reiche Elementary 2nd Portland REC/Food grant winner, class visit before tour 80
Outreach Events/Other3/4/17 Home Energy Fair all Saco all tabling event 703/10/17 LifeSmart Judging in Augusta middle school Augusta and beyond all judging for state-wide trivia 453/31/17 eco-Excellence award to Sacopee middle school Hiram Assembly 300
Total IndividualsReached:
415
Tours and Presentation Data for the Month of: 3/17
Date Group/School Name Ages Town Facilities Notes Size4/3/17 Liz and Shannon adult Portland REC 34/6/17 Gray High School high school Gray REC, WTE virtual 8
Tours 4/7/17 Reiche Elementary School 3rd grade Portland REC 804/10/17 USM college Portland REC, WTE virtual 18
Total Individuals 4/10/17 USM college Portalnd REC, WTE virtual 18Reached: 4/11/17 USM college Portalnd REC, WTE virtual 6
157 4/14/17 Sacopee Valley Middle 8th grade Hiram REC, WTE virtual 114/27/17 Univ of Maine-Augusta college Augusta REC/WTE 13
Date Group/School Name Ages Town Facilities Notes Size4-Apr Living Innovations adult Saco REC/WTE development disabled home 10
Reached: 4/5/17 Adult Ed bin to bale adult Etna REC 3103 4/12/17 Adult Ed bin to bale adult Scarborough REC 6
4/27/17 Waterboro Green team 4th grade Waterboro REC 74/28/17 Ossipee Valley Christain School K-8 and adult Cornish REC 45
Date Group/School Name Ages Town Facilities Notes SizePresentations 4/12/17 Manchester Elementary all Windham eco-excellence present Jen with eco-excellence award 575
Total Reached:
575
Outreach Events/Other
Date Group/School Name Ages Town Facilities Notes Size
4/5/17 Delivery of Do/Don't adult Glenburn, Stetson, Carmel, Newburg, Stockton SpringsREC 104/8/17 Home Energy Fair adult and kids Greater Portland WTE 80
Total Individuals 4/11/17 South Portland High high school Portland REC Panel for Sustainability Week 75Reached: 4/12/17 Oceanview Business Energy Fair adult Falmouth REC/WTE/Food 75
1160 4/13/17 Ag/Env fair lake region vocational adult Greater Naples REC/WTE/Food asked to table at an env fair 2004/18/19 St Joseph's college Standish Trash sort set up in cafeteria commons 5019-‐Apr Unum Earth Day Fair adult Portland REC/WTE/Food 15020-‐Apr Alfred Wellness Fair Alfred and surrounding REC 35
4/21/17 York Hospital Earth Day Fair adult York REC/WTE/Food 504/22/17 Green Neighbor fest at Portland High all Greater Portland REC/WTE/Food fair after Urban Runoff 3004/22/17 Tabling at Hannafords all South Portland Food waste recycling tabling with Julie for pilot 150
4/24-‐25/17 MRRA Conference adult Maine REC/WTE/Food 1004/26/17 TD Bank eco fair adult Falmouth REC/WTE/Food 50
Tours and Presentation Data for the Month of: 4/17
Date Group/School Name Ages Town Facilities Notes Size5/3/17 Unity college college Unity REC video for contamination study 25/9/17 Westbrook High plus citizens adult/high sch Westbrook and Portland REC/WTE 12
Tours 5/12/17 Strive group adult Portland WTE 95/15/17 Waterboro Green Team 7th grade Waterboro REC 8
Total Individuals 5.31.17 Fryeburg Academy Fryeburg REC/WTE 12Reached:
43
Date Group/School Name Ages Town Facilities Notes Size2-May Lake Region Middle School middle school Naples REC/WTE/Food 80
Virtual Tours 3-May Ocean Ave elementary Kinderg. Portland REC 45Total Individuals 5-May Fiddlehead Centery for the Arts K-5 Gray REC waste audit too 80
Reached: 5/8/17 Freeport Adult Ed adult Freeport REC/WTE bin to bale 6424 5/11/17 The Pines at Ocean Park adult Ocean Park/Old Orchard REC/WTE assisted living home 18
5.16.17 Manchester Elementary School pre-k through 3rd Manchester REC 1155.30/17 Windham Primary School Windham REC virtual tour and paper making 80
Date Group/School Name Ages Town Facilities Notes SizePresentations 5/10/17 Windham High Health Day high school Windham REC/WTE/Food 3
Total 5/23/17 NY Solid Waste Conference Adult Bolton, NY outreach Katrina speaking at conference+networkingReached:
3
Outreach Events/Other
Date Group/School Name Ages Town Facilities Notes Size
5/9/17 Dive! Movie showing at Urban Farm adult Portland food waste 105/19/17 Maine Children's Water Festival all over maine walked around to engage with teachers for potentials
Total Individuals 5/20/17 Yarmouth Public Works Open House all? YarmouthReached: NRRA REC/WTE/food Lisa and Lissa
10
Tours and Presentation Data for the Month of: 5/17
Website and Media Analytics ecomaine Social Media Stats and Earned Media Stats
Feb. 1 – May 16, 2017
Facebook: Followers up by 103 since Feb. 1, at 1,344.
Top 10 facebook posts ! ! !
Twitter: gained 27 new followers, issued 49 tweets, received 12,408 tweet impressions, and 707 profile visits from Feb. 1 and May 16.
Instagram: 8 posts (of 35 total to date) getting 143 likes/comments 207 followers and following 147
ecomaine Earned Media Feb. 1 – May 16, 2017
• BDN (May 4) – just in!This series on reducing, recycling will help you stop wasting food
• WMTW (May 1)A behind the scenes look at drug demolition in Portland
• WMTW (April 30)Thousands of pills collected during prescription drug tack-back day
• Scarborough Leader (April 28)Scarborough Kicks off food waste diversion pilot
• Waste360 (March 29)Maine to Launch Two Food Waste Collection Pilot Programs
Audience overview Sessions, users and page views up from last year, down from last period:
• Sessions down 7.02% compared to last year, up 2.68% from last period • Users down 7.9% compared last year, up 2.29% from last period • Pageviews down 5.86% over last year, up 7.68% from last period
By country:
Top 10 Landing Pages:
Note: we received 39 new “Will it recycle?” questions via the web form on our website during this period.
Neighborhood Recycling Monthly TotalsFor the period: 4/1/2017 to 4/30/2017
Town % Rec
Town MSW +
Rec Total
Town Tons
-Rec Total
Town Tons
-Rec Curb
Town Tons -
Rec Drop-Off
Town Tons
MSWPopulationOrigin
19.2% 160.83 38.13 - 38.13 198.96BRIDGTON 5,120
32.5% 164.20 79.17 - 79.17 243.36CAPE ELIZABETH 9,015
