Memoria del portfolio

LAURA GRIÑÓ FOLCRÀ - 4º GDSI - E1MY PORTFOLIO

ACADEMIC USES AND SPECIFIC TERMINOLOGY IN ENGLISH II

I’M LAURA G.

MY PORTFOLIOLAURA GRIÑÓ FOLCRÀ - 4º GDSI - E1


I’M LAURA G.

INDEXVISUAL IDENTITY LOGOTYPE TYPOGRAPHY CORPORATIVE COLORS LOGO SITUATIONS VISITING CARD

PRINTED PORTFOLIO DEFINITION COMPOSITION REFERENCES EVOLUTION FINAL PRINTED PORTFOLIO BOX AND COVER

DIGITAL POTFOLIO REFERENCES WEBSITE PLAN NAVIGATION EVOLUTION FINAL

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I’M LAURA G.

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VISUAL IDENTITY1.

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My visual identity needs to identify myself. I have a very common name so I need to differentiate from the other Laura’s’.All of them use their initials or their complete name.

Some references from other Laura designers:

In the first proposal of my logotype I used two colors playing with my initials. Don’t highlight from the other logos that’s the problem from that logotype:

The other proposal was to refuse the other Laura’s’: I’m not Laura O., I’m not Laura I... to emphasise my real name, I’m Laura G.The logo can be visualized by different co-lors.The idea of that logotype is in my visual iden-tity and in my portfolio, but this is to heavy for my personal identity so I sum up this logoty-pe:

The evolution of my logo is:

Laura Calduzzi

Laura Serradilla

Laura Strada

Laura Calvente

Laura Chavero

Laura Yerpes

Laura Ribon Laura Monge

Fashion Gra-phic Disegner

Web Disegner

Interior Disegner

Fashion Disegner

GraphicDisegner

InteriorDisegner

Fashion Disegner

Fashion Disegner



I’M LAURA G.

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My final logotype is:

This logotype follows the idea of differentiate from the other Laura’s’ in a simple way.The size of the logo may vary as long as it can read well.

Some logo situations to know the aspect of the logo in different surfaces:

The first one is the surface of my visiting card and the second one is the one of web portfolio.The other surfaces are for other cases that we don’t know in that moment, but it is important to show.

Corporative color of logotype:

Primary typography: Birch STDThe typography transmits a classic feeling, wanting to transmit the identity statically but with a degree of feeling.In contrast with the classical feeling of the typogra-phy, purple color is used to transmit an innovation feeling.

I’M LAURA G.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

C = 51 % Y = 23 %M = 81 %PANTONE = 8125 C

K = 8 %

I’M LAURA G.

I’M LAURA G.

I’M LAURA G.

I’M LAURA G.



I’M LAURA G.

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My visiting card reproduces the same concept as my identity image.

The information that contains the visiting card is: logo, full name, telephone number, email and my profile. The material of the card is PVC translucid to stand out the logo and the information. This material re-flects the idea of innovation.The visiting card size: 5’5 x 8’5 cm.

A B C D E F G H I J K L M N O P Q R S T U V

W X Y Za b c d e f g h i j k l m n

o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

Corporative color of visiting card:

C = 51 %

C = 4 %

Y = 23 %

Y = 1 %

M = 81 %

M = 9 %

PANTONE = 8125 C

PANTONE = 5245 C

K = 8 %

K = 7 %

Primary foreground colors of visiting card:

Typography color

Informative typography: Helvetica Neue Regular

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My portfolio is like a deck of cards.In a deck card we have a lot of cards. All are important but they are more or less important depending on the game. It’s the same with my projects. Depending on the client I need to show one cards or another.My printed portfolio is series of sheets. There is a project in each sheet. In the front there is a big image about the project and my logo. In the back there is the explanation of the project with the year of the creation and if I have collaboration or not. There are also other important photos about the project.Each card size has 12’8 x 17’8 cm.

Composition of each card:

PRINTED PORTFOLIO2.

BADALOT

I’M LAURA G.



I’M LAURA G.



I’M LAURA G.

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References of printed portfolio:



I’M LAURA G.

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Evolution of printed portfolio:

I’M LAURA G.

Badalot is a Project that we create the housing as a re-sidence for three people, based on the concepts of kitchen, dresser and storage spaces.

The housing is created as from only one axis where it is subjected the different spa-ces. These spaces can be moved to have better illumination or orientation.

The movement also is to close spaces and privatize more, as spaces don’t have doors, only have a hole.

Axis is a very important structure from the architectu-ral point of view, which also can be used to join the diffe-rent floors with forklifts.

This structure is the one that have the holes to enter in the different spaces.

Some of the spaces have movable partitions as walls if one wants to join more than one space creating a bigger space like the different stu-dies or the kitchen and the washroom.

The situation of the spaces with the height is related with the most private (the highest) and the most public (the lowest).

BADALOT

I’M NOT LAURA Ñ.I M NOT LAURA I.

I’M NOT LAURA O.

I’M NOT LAURA R.I’M LAURA G.

BADALOT

I’M LAURA G.

Date: March 1012Colaboration: Iris López,Gerard Llorens

Three people housing based on the concepts of kitchen, dresser and storage spaces.The project has four floors that can be moved to have better illumination or orientation. The movement also is to close spaces and privatize more, as spaces don’t have doors, only have a hole. The situation of the spaces with the height is related with the most private (the highest) tp the most public (the lowest).

Movimiento de las plantas

Espacio interior de l proyecto

Juego de luces

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The first proposal of printed portfolio was thinking about deck card so I tried to imitate the same as real cards. In front side I make a margin creating a little white opacity.

The second proposal is very similar than the real one. In front side I eliminate the margin and I put my second proposal logo in the cor-ner. The backside has in one corner the title of the project and in the other backwards my real logo.



I’M LAURA G.

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Final printed portfolio with two projects, my curricu-lum vitae and about me:



I’M LAURA G.

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Box and cover of printed portfolio:

The main idea is to collect all the cards in one box. First, I thought about cardboard box, but I decide that the better option is to follow with a similar material than visiting card and printed portfolio, so I decide that the box needs to be transparent.The idea was this:

But the final idea is:



I’M LAURA G.

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My printed portfolio is also in digital format in issuu: http://www.issuu.com/lgrinoMy website is in cargocollective.com/laurag.All my projects are showed in digital portfolio becau-se it is easier to show to the enterprise.

I like this kind of references because interact with the users and generates curiosity and observation.

References:

DIGITAL PORTFOLIO3.

Website plan navigation:

My website pan navigation is about having all the project in the homepage and from each project you have and explanation, images and the index to go to another project. Also you can see the “About I’m Laura G.” where you can found my biography and my photo.



I’M LAURA G.

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The evolution of my website is:

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The background was in black to emphasise the information. All the images are showed at the same time.

The background is in white because I thought that represents more the same style than printed portfolio and visiting card. All the ima-ges are showed at the same time.



I’M LAURA G.

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My final website is in black because I understand that changing the background color doesn’t affect my identity, and black color emphasise more and it’s re-presents better my personal image.

Date post:	26-Mar-2016
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