Menata Produk in English 2

7/29/2019 Menata Produk in English 2

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Vocational competence

DISPLAY PRODUCT basic competencies : Describe the visual

planning product structuring


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Display purposes :

1. Attention and interest customer

that is to entice buyers is done by using the

colors,lights, etc.

2. Desire and action customer

namely to create a desire to have the goods

on display in the store, go to the store and

then make a purchase


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Display is divided into several sections :

1. Windoy display

2. Interior display

3. Exterior dispay


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WINDOW DISPLAYThat is displaying the goods, the price of the card images,

symbols, etc. on the front window of a store called

The purpose of the display window :

1. To attract the attention of consumers through

2. States that good quality or low prices as the hallmarkof the store

3. Fishing attention to special items that are sold instores\

4. To cause impulse buying (instantaneous impulse)5. In order to cause the attraction to the overall

atmosphere of the store


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INTERIOR DISPLAYhat display of goods, images, prices cards and posters in stores

Interior display there are several kinds of :

1. Open display

he items displayed in an open place so thatcan be approached and handled, seen and scrutinized

by potential buyers without the assistance of servicepersonnel

2. Closed display

he items displayed in an enclosed

3. Architectural displaywhich shows the items in its use for example in theliving room, bedroom, etc.


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EXTERIOR DISPLAYthe arrangement is carried out with the display of goods outside

shops

Exterior display function :

1. Introducing a product quickly and economically

2. Help producers deliver goods quickly and

economically3. Help coordinate the advertising andmerchandising

4. Cause of continuity of the color scheme and

theme of the wrapper5. Helping a good relationship with the community,

for example on holiday, birthday


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Other terms in the display

Store design and decoration

namely in the form of signs including symbols, emblems,

posters, pictures, flags and slogans

Dealer display

the arrangement is implemented by way of wholesale (large

traders) yng consist of symbols and clues about the use of the

product


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Jenis Dan Spesifikasi Barang

Goods defined as physical attributes and

can be palpated in the form of real

Products by J.Stantorn is a trait that

compleks, both tangible andintangible, including wrappers, color,

price, pretise companies and

retailers, and service companies thatreceived by the buyer to satisfy the

desires or needs


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1. Kelompok barang berdasarkan kepuasan segera

dan kesejahteraan konsumen jangka panjang

a. Solution product

items that have a very low attraction, but it can

provide a very high benefit to consumers in the long

run example of phosphate detergents with very low

b. Deficient product

items that do not have a high appeal, but it has

benefits for consumers

examples of drugs that tastes bitter


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c. Pressing product

is goods that provide immediate satisfaction to the

buyer, but can cause serious harm to users of the

goods

examples of cigarettes, liquor, marijuana

c. Desirable productis goods that can provide immediate gratification

and can be beneficial to human life

examples of nutritious foods and beverages


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2. The purpose of the group of

goods according toa. Consumer Goods

are items that can be purchased for this kind ofstuff dikonsumsi.pembelian based on the buying

habits of consumersConsumer goods are divided into :

1. Conveniense goods

o Essential goodsis goods purchased remain such as rice, soap

and toothpasteo Impulsive items is items purchased without a plan, such as

candy, chocolate and ice

o Urgent items is purchased on impulse items such as theneed umbrellas in the rainy season


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2. Shopping goods

which purchase of goods that need consideration,

relatively expensive price, quality comparison, etc., for

example cars, household and clothing motor.peralatan

3. Speciality goods

which is characteristic of the goods with which to

attract customers in the shop, such as luxury cars and

lavish evening gown

4. Unsought goods

the goods of unknown or known to the consumer but

does not normally think to buy it, such as life

insurance, gravestones, burial ground


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b. Industrial Goods

1. Materials and spare parts, all items included in

the finished products, among others Raw materials, including agricultural goods, namely goods

resulting from the processing of soil and crops such as rice,

cotton, livestock, etc. It also includes items such as natural

products, timber, petroleum

Finished materials and parts, including components of

materials, generally still be recycled, such as threads woven

into cloth

2. Capital goods, the goods that enter into partial

results.Barang include : installation of the main production equipment in a factory or

a company that can be used for long-term steps such as

walking, computers, generators

Extra equipment (additional) are the tools used to aid the

installation, such as hand tools, levers, typewriters, telexmachines and office desks


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3. Supplies and Services

is the equivalent of convenience goods in the

industry because these items are generallypurchased with minimal effort on the basis of the

repurchase Provisioning operations such as coal, typewriter ribbons,

printer ink and lubricating oil Business advice services, business consulting and advertising

agency management


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Barang-Barang Supermaket

Departemen Food1. Milk and milk product (milk for infants to adults)

2. Biscuits (a type of wafer and cracker)

3. Drink (types of energy drinks, medicines, soda orjuice)

4. Canned foods (foods that are preserved in cans likesardines, corned beef, etc.)

5. Snacks (snacks including the domestic industry, such

as chips, nuts, etc6. Seasoning (seasoning wide assortment of local,

national and international)


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7. Basic local (nine basic or staple food such as rice, eggs, oil, etc.)

8. Bakery (such as white bread, sweet bread, etc.)

9. Baking needs (the types of materials for the manufacture of cakes,

such as ovalet, pernifan, TBM, etc.)10. Candies and chocolate (candy and chocolate)

11. Noodles (noodles and type-type)

12. Breakfast (for the breakfast drink, like coffee, tea, cereal, etc.)

13. Cooking (cooking oil, like sania, Bimoli etc.)

14. Syrup (fruit drinks, such as ABC syrup, Marjan etc.)

15. Dry goods (foods that are preserved in a way like dried salted fish,

peanuts, soybeans, etc.)

16. Cigarette (cigarette)


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Departemen Nonfood1. Hair care (hair care for the various materials, such as

shampoo, hair oil, etc.)

2. Body care (various ingredients for body care, sepaertibath soap, hand and body lotion, etc.)

3. Skin care (various ingredients for skin care, such as acnemedications, moisturizers, bleach, etc.)

4. Mouth care (various dental materials, such as toothpaste,

toothbrushes, mouthwash, etc.)5. Cleaning aid (miscellaneous ingredients and fragrances

for cleaning floors, cleaning clothes, etc.)

6. nsect killer (insect killers such as Baygon, etc.)

7. Freshness of water (air freshener, eg Bayfresh)

8. Tissue and paper products (paper towels andcompleteness of various tissues such women Paseo, Niceetc.)


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9. Traditional Cosmetics (a variety of traditional cosmetics, suchas a body scrub, soap scrub)

10. Medicines (various drugs that are not eaten, such asHandsaplas, Bethadine etc.)

Department of House Hold1. Electrial (appliances that use electricity, such as magic jar,

irons, etc.)

2. Party wear (party supplies such as paper plates, plastic spoons,etc.)

3. Seasonal goods (seasonal items, such as umbrellas andraincoats)

4. Luggage (suitcases and bags)

5. Hardware (equipment for the workshop, such as hammers,

pliers, etc.)6. Souvenir (window-dressing, ornaments and souvenirs, such as

clock)


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7. Plastic ware (household goods, of plastics)

8. Kichen ware (kitchen equipment, such as gas stoves and

pans)

9. Melamine ware (equipment such as melamine plate,

spoon, fork, etc.)

10. Cleaning equipment (sanitary fixtures, such as floor

brooms, mops brooms and mats)

11. Glass ware (glass or porcelain fixtures, such as cups,

plates, cups, etc.)

12. Cotton goods (cotton cloth, such as underwear and socks

in)


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Toy Department

1. Soft toys (toys for women)

2. Battered operated toy for boys (miscellaneous suppliestoy boys, such as cars, guns, etc.)

3. Battered operated toy for boys (girls toys miscellaneous

supplies, such as dolls, tools for cooking, dishes, etc.)

4. Games (traditional and international games, such assnakes and ladders, basketball and chess)

5. Education toys the other (for a variety of educational

toys, such as chess, scrablel etc.)


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Stationary Department

1. Pencil

2. Eraser

3. Ruler

4. computer equipment

5. Typewriter supplies and the other

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Menata Produk in English 2

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