MEN’S PLACEMENT GUIDELINES MANUAL

1

TABLE OF CONTENTS:Table of Contents..........................................................................................................................................................................................................Page 1

1. Men’s Wovens...........................................................................................................................................................................................................Page 2

2a. Men’s Knits: Option 1- With Woven Label..............................................................................................................................................................Page 3

2b. Men’s Knits: Option 2- Heat Stamp With Button Closure.......................................................................................................................................Page 4

2c. Men’s Knits: Option 3- Heat Stamp With Zipper or Pullover Closure......................................................................................................................Page 5 2d. Men’s Knits: Option 4- Reversible...........................................................................................................................................................................Page 6 3a. Men’s Sweaters: Option 1- With Woven Label........................................................................................................................................................Page 7 3b. Men’s Sweaters: Option 2- With Heat Stamp.........................................................................................................................................................Page 8 4. Men’s Shorts/Pants (non-denim)..............................................................................................................................................................................Page 9

5. Men’s Denim............................................................................................................................................................................................................Page 10

6. Men’s Tailored Vest .................................................................................................................................................................................................Page 11 7. Men’s Blazers............................................................................................................................................................................................................Page 12 8a. Mens Outerwear: Option 1- Standard Case............................................................................................................................................................Page 13

8b. Men’s Outerwear: Option 2- Reversible with Zipper Closure.................................................................................................................................Page 14

8c. Men’s Outerwear: Option 3- Reversible with Button Closure.................................................................................................................................Page 15

8d. Men’s Outerwear: Option 4- Heat Stamp................................................................................................................................................................Page 16

9. Men’s Scarves...........................................................................................................................................................................................................Page 17

10. Men’s Pocket Squares............................................................................................................................................................................................Page 18 11. Men’s Socks............................................................................................................................................................................................................Page 19

Poly Bag Sticker Placement...........................................................................................................................................................................................Page 20

Woven Labels & Heat Stamps.......................................................................................................................................................................................Page 21

Hang Tags & Jokers........................................................................................................................................................................................................Page 22

Sock Jokers & Belly Bands.............................................................................................................................................................................................Page 23

XC4 Hang Tags & Labels .............................................................................................................................................................................................Page 24

DATE: 7.3.17PLACEMENT GUIDELINES 1

1. Small Woven Label(JM15-SM-WOV): Sewn 1.5” below CB neck seam, stitched down all 4 sides

2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label

4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button

2

MEN’S WOVEN SHIRTS

J&M

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

1. Small Woven Label(JM15-SM-WOV): 0.5” down from CB neck seam, sewn on all 4 sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

5. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button

3

PLACEMENT GUIDELINES 2a DATE: 7.3.17

OPTION 1- MEN’S KNITS WITH A WOVEN LABEL

CARE & CONTENT

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

PLACEMENT GUIDELINES 2b DATE: 7.3.17

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

CARE & CONTENT

4

OPTION 2- MEN’S KNITS- HEAT STAMP W/ BUTTON CLOSURE

1. Heat stamp- 0.5“ below CB neck seam, black(JM15_Since 1850_Heatstamp_Black) or grey(JM15_Since 1850_Heatstamp_429) heat stamp determined by Product Development

2. String-Tack: Loop through 2nd from top button hole

3. Large Hangtag(JM15-LTAG): Attach to String-Tack

4. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 5. Add plain white tag behind Care/Content Label which provides 1 extra of each size button

5

PLACEMENT GUIDELINES 2c DATE: 7.3.17

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

CARE & CONTENT

OPTION 3- MEN’S KNITS- HEAT STAMP W/ ZIPPER OR PULLOVER CLOSURE

1. Heat stamp- 0.5“ below CB neck seam, black(JM15_Since 1850_Heatstamp_Black) or grey(JM15_Since 1850_Heatstamp_429) heat stamp determined by Product Development

2. Add DTM Fabric Loop 4” from CB to wearer’s left in neck seam 3. String-Tack: Loop through Fabric Loop

4. Large Hangtag(JM15-LTAG): Attach to String-Tack

5. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button

DATE: 7.3.17PLACEMENT GUIDELINES 2d

1. Reversible Label: Top edge only sewn into CB neck seam. J&M Stock # must be printed on label.

2. Add DTM Fabric Loop 4” from CB to wearer’s left in neck seam 3. String-Tack: Loop through added fabric loop. 4. Large Hangtag(JM15-LTAG): Attach to String-Tack

6

OPTION 4- MEN’S KNITS- REVERSIBLE

XXXMADE IN XXXXX

1. Small Woven Label(JM15-SM-WOV): Sewn to CB neck seam. Tacked down on 4 corners only with thread color that matches body color. 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

7

PLACEMENT GUIDELINES 3a DATE: 7.3.17

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

CARE & CONTENT

OPTION 1- MEN’S SWEATERS WITH A WOVEN LABEL

5. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button

8

1. Heat stamp- 0.5“ below CB neck seam, black(JM15_Since 1850_Heatstamp_Black) or grey(JM15_Since 1850_Heatstamp_429) heat stamp determined by Product Development

2. Add DTM Fabric Loop 4” from CB to wearer’s left in neck seam 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

PLACEMENT GUIDELINES 3b DATE: 7.3.17

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

CARE & CONTENT

OPTION 2- MEN’S SWEATERS WITH A HEAT STAMP

5. Care/Content Label(JM15-CC-BW): 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button

DATE: 7.3.17PLACEMENT GUIDELINES 4

MEN’S PANTS/SHORTS (NON-DENIM)

1. Pant Woven Label(JM15-WLFS-WOV) or Short Woven Label(JM15-WLSZ-WOV) placed at top half of wearer’s interior right back waist band, 4” over from CB Seam 2. Size, COO & Care/Content Label(JM15-COCC-WOV): Sewn into bottom of wearer’s interior left front waistband, placed 6” over from front placket. J&M Stock # must be printed on label

3. String-Tack: Loop through Size, COO & Care/Content Label

4. Large Hangtag(JM15-LTAG): Attach to Size, COO & Care/Content Label via String-Tack

5. Pant Joker Tag(JM15-JOKER-P) or Short Joker Tag (JM15-JOKER-S) placed at wearer’s left back hip, centered above pocket

6. If Applicable: Add plain white tag behind Size, COO & Care/Content Label which provides 1 extra of each size button

XXX% XXXXXXXX

RN

#124179C

A#55637

MAD

E INXXXXXXX

Stock# XX-XXXXX

Xxxxxxx Fit

XXX% XXXXXXXX

RN

#124179C

A#55637

MAD

E INXXXXXXX

Stock# XX-XXXXX

Xxxxxxx Fit

XXX% XXXXXXXX

RN

#124179C

A#55637

MAD

E INXXXXXXX

Stock# XX-XXXXX

9

®

32 X 36

1. Heat Stamp: Placed at interior CB waistband 2. Pant Joker Tag (GEN-JM-JOKER): placed at wearer’s left back hip, centered above back pocket 3. Size/Care/Content/COO Label(GEN-JM-DENIM LABEL): Sewn into bottom of wearer’s interior left front waistband, placed 6” over from front placket. J&M Stock # must be printed on label 4. Hangtag(GEN-JM-REGVW-1 or GEN-JM-SLM FIT-HT): Looped through size/care/content label

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DATE: 7.3.17PLACEMENT GUIDELINES 5 - DENIM

MEN’S DENIM

1. Small Woven Label(JM15-SM-WOV): Sewn 0.5“ down from CB neck seam and stitched down on all 4 sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): Inside interior chest pocket on wearer’s left, sewn 1.5” down. J&M Stock # must be printed on label

6. Small Plastic Bag w/ extra buttons swift tacked to care/content label

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DATE: 7.3.17PLACEMENT GUIDELINES 6

MEN’S TAILORED VEST

MADE IN XXXXXXX

XXX% XXXXXXXX

RN#124179 CA#55637

Stock #XX-XXXXX

PLACEMENT GUIDELINES 7 DATE: 7.3.17

1. Large Woven Label(JM15-LG-WOV): Sewn 3.5" below wearer's right interior besom on lining, sewn down on all four sides

2. Size/COO Label(JM15-SZCO-WOV): Sewn into neckline on wearer’s left 2" over from center back 3. String-Tack: Loop through Size/COO Label

4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

5. Care/Content Label(JM15-CC-BW): Inside interior chest pocket on wearer’s left, sewn 1.5” down. J&M Stock # must be printed on label

6. Small Plastic Bag w/ extra buttons swift tacked to care/content label

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MADE IN XXXXXXX

XXX% XXXXXXXX

RN#124179 CA#55637

Stock #XX-XXXXX

MEN’S BLAZERS

1. Body Fabric Patch (2.5“x 4”) : Sewn down 1” down from CB neck seam

2. Large Woven Label(JM15-LG-WOV): Centered on Fabric Patch and stitched down on all 4 sides 3. Size/COO Label(JM15-SZCO-WOV): Sewn to Large Woven Label at center 4. String-Tack: Loop through Size/COO Label 5. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 6. Care/Content Label(JM15-CC-BW): Inside available interior pocket , sewn 1.5” down. J&M Stock # must be printed on label

7. If Applicable: Small Plastic Bag w/ extra buttons swift tacked to care/content label

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DATE: 7.3.17PLACEMENT GUIDELINES 8a

MEN’S OUTERWEAR- OPTION 1- STANDARD CASE

MADE IN XXXXXXX

XXX% XXXXXXXX

RN#124179 CA#55637

Stock #XX-XXXXX

5. String-Tack: Loop through Zipper pull

6. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

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PLACEMENT GUIDELINES 8b DATE: 7.3.17

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

MEN’S OUTERWEAR- OPTION 2-REVERSIBLE W/ ZIPPER CLOSURE

Labels place inside wearers left pocket

Outside pocket view Inside pocket view

1. Small Woven Label (JM15-SM-WOV): Sewn inside wearer’s left pocket, stitched at all 4 sides 2. NEW LABEL-(awaiting MKT): Sewn to Small Woven Label at center 3. Care/Content Label (JM15-CC-BW): Sewn to Small Woven Label at center, behind Size/COO label. J&M Stock # must be printed on label

4. Small Plastic Bag w/ extra buttons swift tacked to care/content label

15

5. String-Tack: Loop through 2nd from top button hole

6. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack

PLACEMENT GUIDELINES 8c DATE: 7.3.17

MEN’S OUTERWEAR- OPTION 3- REVERSIBLE W/ BUTTON CLOSURE

MA

DE IN

XXXXXXX

XX

X%

XX

XX

XX

XX

RN

#124179 C

A#55637

Stock #X

X-X

XX

XX

Labels place inside wearers left pocket

Outside pocket view Inside pocket view

1. Small Woven Label (JM15-SM-WOV): Sewn inside wearer’s left pocket, stitched at all 4 sides 2. NEW LABEL-(awaiting MKT) Sewn to Small Woven Label at center 3. Care/Content Label (JM15-CC-BW): Sewn to Small Woven Label at center, behind Size/COO label. J&M Stock # must be printed on label

4. Small Plastic Bag w/ extra buttons swift tacked to care/content label

PLACEMENT GUIDELINES 8d DATE: 7.3.17

1. Heat Stamp- black(JM15_Since 1850_Heatstamp_Black) or grey(JM15_Since 1850_Heatstamp_429): Color determined by Product Development. Placed 2“ below CB neck seam 2. Add Locker Loop to center back neck seam 3. String-Tack: Loop through locker loop 4. Large Hangtag(JM15-LTAG): Attach to String-Tack 5. Care/Content Label(JM15-CC-BW): Inside available interior pocket , sewn 1.5” down, or if no pocket available, sewn 5” up from bottom hem edge on wearer’s left side. J&M Stock # must be printed on label

6. If Applicable: Small Plastic Bag w/ extra buttons swift tacked to care/content label

16

MEN’S OUTERWEAR- SPECIAL CASE- HEAT STAMP

MADE IN XXXXXXX

XXX% XXXXXXXX

RN#124179 CA#55637

Stock #XX-XXXXX

17

DATE: 1.5.17PLACEMENT GUIDELINES 9

MEN’S SCARVES

Price sticker placement: inside tick marks on back of hangtag

PRICE STICKER

XX

X%

XX

XX

XX

XX

RN

#124

179

CA

#556

37

MA

DE

INX

XX

XX

XX

Sto

ck#

XX

-XX

XX

X1. Small Woven Label(JM15-SM-WOV): Placed 0.75” up from bottom edge and 0.75” over from side edge. Tacked down on 4 corners only with thread color that matches body color. 2. COO & Care/Content Label (JM15-COCC-WOV): Sewn to Small Woven Label at center.

.75” up from bottom edge

INSIDE OF SCARF

.75” over from side edge

3. String-Tack: Loop through Small Woven Label 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via String-Tack

1. Small Woven Label(JM15-SM-WOV): Placed 1” over from center fold, sewn to hem edge.

2. COO & Care/Content Label (JM15-COCC-WOV): Sewn to Small Woven Label at center. 3. String-Tack: Loop through Small Woven Label 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via Seal String

18

DATE: 7.3.17PLACEMENT GUIDELINES 10

Price sticker placement: inside tick marks on back of hangtag

PRICE STICKER

MEN’S POCKET SQUARES

XX

X%

XX

XX

XX

XX

RN

#124

179

CA

#556

37

MA

DE

INX

XX

XX

XX

Sto

ck#

XX

-XX

XX

X

Inside of Pocket Square

Fold

Fold

19

DATE: 7.3.17PLACEMENT GUIDELINES 11

PRICE STICKER

MEN’S SOCKS

FoldFoldFold

Fold

1. Sock Joker Tag(JM16-SR): Attached to sock cuff. 2. Belly Band : Wrapped around pair of socks at center. 3. Toe Sticker (JM16-TS): Folded over toe tip of sock pair.

5. Sticker: Adhered to back of joker in white space

POLYBAG STICKER PLACEMENT DATE: 7.3.17

HANGING GARMENTS

FOLDED GARMENTS FLAT PACKED OUTERWEAR

20

Lower right side of bagSticker should NOT have price

Upper right side of bagSticker should NOT have price

Upper right side of bagSticker should NOT have price

SMALL WOVEN LABELItem# JM15-SM-WOV

SIZE / COUNTRY OF ORIGIN LABELItem# JM15-SZCO-WOV

DATE: 7.3.17HANG TAGS & LABELINGWOVEN LABELS & HEAT STAMPS

LARGE WOVEN LABELItem# JM15-LG-WOV

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

MADE IN XXXXXXX

XXX% XXXXXXXX

RN#124179 CA#55637

Stock #XX-XXXXX

COO & Care/Content LABEL- BLACK & WHITEItem# JM15-CC-BW

21

®

32 X 36

XXXXXXX Fit

XXW x XXL

PANT WOVEN LABELItem# JM15-WLFS-WOV

XX

SHORT WOVEN LABELItem # JM15-WLSZ-WOV

HEAT STAMP-BLACKItem # JM15_SINCE1850_HEATSTAMP_BLACK

XXXMADE IN XXXXXXXX

HEAT STAMP-GREYJM15_SINCE1850_HEATSTAMP_429

XXXMADE IN XXXXXXXX

COO & Care/Content LABELItem# JM15-COCC-WOV

XXX% XXXXXXXX

RN#124179CA#55637

MADE INXXXXXXX

Stock# XX-XXXXX

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Denim Heat StampSIZE/CARE/CONTENT/COO LABELItem # GEN-JM-DENIMLABEL

NEWSIZE/CARE/COO

MKT DEVELOPING

22

DATE: 7.3.17HANG TAGS & LABELINGHANG TAGS & JOKERS

Front Back

WWW.JOHNSTONMURPHY.COM

Johnston & Murphy – Uniquely American design with style & substance that are second to none. And serious quality...without the serious attitude.

LARGE HANG TAGItem # JM15-LTAG

SMALL HANG TAGItem # JM15-STAG-HOL

Front Back

PANT JOKERJM15-JOKER-P

Special Wash (due to the nature of the wash):

Item # JM15-LTAG-WAS

Indigo Dye:Item # JM15-LTAG-ID

Reversible: Item # JM15-LTAG-REV

Water Resistant: Item # JM15-LTAG-WR

Faux Fur: Item # JM15-LTAG-FF

100% Pima: Item # JM15-LTAG-PIM

Genuine Fur: Item # JM15-LTAG-GF

Front Back

WWW.JOHNSTONMURPHY.COMCALL OUT

Johnston & Murphy – Uniquely American design with style & substance that are second to none. And serious quality...without the serious attitude.

LARGE HANG TAG- CALL OUTS:

XXW x XXL

Xxxxxxx Fit

Xxxxxxx Fit

FoldFold

XX FoldFold

SHORT JOKERJM15-JOKER-S

DENIM PANT JOKERItem # GEN-JM-JOKER

DENIM PANT ANG TAGItem # GEN-JM-REGVW-1

orGEN-JM-SLMFIT-HT

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DATE: 7.3.17HANG TAGS & LABELINGSOCK JOKERS & BELLY BANDS

Fold

Fold

SOCK RIDERItem # JM16-SR

BELLY BAND-PIMA COTTONItem # JM16-BB-PC

BELLY BAND-EGYPTIAN COTTONItem # JM16-BB-EC

BELLY BAND-FIRST IN COMFORTItem # JM16-BB-FIC

TOE STICKERItem # JM16-TS

SOCK RIDERItem # JM16-SR

24

DATE: 7.3.17HANG TAGS & LABELINGXC4 HANG TAG & LABELS

LARGE HANG TAGItem # GEN-JM17-LG-XC4

SMALL HANG TAGItem # GEN-JM17-SM-XC4

SIZE/COUNTRY OF ORIGIN LABELItem # GEN-JM17-SZCO-XC4

HEAT STAMP-BLACK

REVERSIBLE LABEL

FRONT BACK

HEAT STAMP-GREY/RED

JACKET TAPINGEAP# 665029332X

JACKET PIPINGEAP# 665029336X

LOCKER TAB

PULL TAB PULL TAB

XC4 HANG TAG

PANTONE COLORS:RED: 191662 TPX

OXFORD BLUE: 144307 TPX