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@mequoda1 @mequoda
Unlocking the Power of Twitter
Hands-On Workshop
@mequoda2
Core Goals on Twitter
Send more traffic back to your website Create more leads, sales and email signups Solicit and join conversations Establish yourself as an expert in your niche Discover what your competitors are doing Use the right “netiquette” when interacting
@mequoda3 @mequoda
How to Make it Happen
@mequoda4
Step #1:Learn Your Lingo
@mequoda5
Learn to Interpret the Lingo
@mequoda6
Does This Make Sense to You?
@mequoda7
How About Now?
mention
hashtag
short link
hashtag
moderator
retweet
@mequoda8
Step #2:Write Better Tweets
@mequoda9
Use @ When Referring to Someone
@mequoda10
Write Better Headlines
Article title: Japan: The Reactors and The TempleTweet:
Article title: The Morality of MealtimeTweet:
Article title: Plane diverted to O'Hare for 'disruptive' passengersTweet:
@mequoda11
Use Hashtags
@mequoda12
It’s OK to Be Personal
@mequoda13
Step #3:Use Twitter Search
@mequoda14
Use Twitter Search
1. See who’s talking about you2. Hashtag your events3. Pay attention to other event hashtags4. Come up with topic ideas5. Create new contacts6. Answer questions
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Step #4:Participate
@mequoda16
Use Twitter Search
Respond to every @
Use Search.Twitter.com to respond to questions
Participate in chats
@mequoda17
Step #5:Organize
@mequoda18
It’s All About Them
@mequoda19
TweetDeck
• Create, read and send all tweets• Schedule Tweets• Manage lists• Track Keywords• Participate in chats• Create shortlinks• Upload photos
@mequoda20
Step #6:Get More Followers
@mequoda21
The Top Three Accounts
People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers |
Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers |
InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers |
#1
#2
#3
@mequoda22
The Top Three Accounts
People.com: 6,970,618 UV/mo | @PeopleMag: 2,466,108 followers |
@mequoda23
The Top Three Accounts
Time.com: 3,511,114 UV/mo | @Time: 2,436,484 followers |
@mequoda24
The Top Three Accounts
InStyle.com: 1,140,719 UV/mo | @InStyle: 1,943,661 followers |
@mequoda25
Step #7:Track Everything
@mequoda26
Things to Track
• @ replies• @ mentions• Retweets• Followers• Click-through rate• Subscribes• Sales
• Social media is a long-tail approach.
@mequoda27
Daily Goals
@mequoda28
Everyday Goals
• Promote your content• Respond to @ replies• Thank frequent re-tweeters• Retweet your competitors• Look for conversations to be a part of• Follow your target audience• Maintain hashtags
• Social media isn’t a “you come to me” environment.
• Spend 1 hour a day in conversation. Then… maintain.
@mequoda29
Hands-On Workshop
@mequoda30
Working in Teams of 2-3…
• Write a Tweet Promoting the Free Article You Wrote Yesterday
@mequoda31
Don Nicholas
Chief Executive OfficerMequoda Group, [email protected](508) 358-9689
Kim Mateus
Chief Content Officer Mequoda Group, [email protected](571) 313-8779
Thank You
www.mequoda.com/dpb12