Date post: | 28-Jul-2015 |
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Marketing |
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……by MANISH GHOSH
ABOUT THE
COMPANY
Mercedes-Benz ranked among the top global premium car brand.
Founded by Karl Benz on June 28 , 1926.
Mercedes-Benz has its headquarters in Stuttgart , Germany.
Leader in luxury automobiles , buses , coaches & trucks.
Multinational division of the German manufacturer Daimler AG.
HISTORY OF
Mercedes-Benz traces its origins to Karl Benz creation of the first petrol powered car patented in January , 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
Throughout the 1930s Mercedes-Benz produced the 770 model , a car driven by ADOLF HITLER. It was a Bullet proof car.
It’s a never ending battle of making your cars better & also trying to be better yourself. -----KARL BENZ
SOME ANTIQUE MODELS
SOME NEW MODELS
UPCOMING MODEL
LOGO SAYS IT ALL
The ‘ three-pointed star’ is better recognized around the world than the Christian Cross.
THE MERCEDES CUSTOMER
Median Income : $99K Well-Educated. Percentage of male is more , though with the new
models coming Mercedes-Benz drawing the attraction of women.
Tech-friendly. Very loyal to the Mercedes brand. DRIVING- A PASSION. Work hard & Play hard.
SPORTS: FORMULA ONE
WHY MERCEDES??
•Extensive range of vehicles •Outstanding cost-efficiency
•Class leading safety
•Strong residual values
•Expertise and flexibility
REASONS FOR CHOOSING MERCEDES
EXCLUISIVITYASSURED QUALITYAUTHENTICITYRELIABILITY
WORLD MARKET
COMPARISON
21%
3%
2%
12%
4%
2%10%5%
6%
13%
2%
8%
10%
4%
Sales
BMWNISSANACURAHONDALAND-ROVERJAGUARMERCEDES BENZFORDLEXUSTOYOTABENTLEYOTHERAUDIPORSCHE
A CULTURAL & SOCIAL ICON