COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
MERCHANDISEFOOD!
Better Than Your
COMPETITION:
4 PROVEN
STRATEGIES
Jonathan Raduns, Food Merchandising ConsultantOffice: 856-344-5680 [email protected]
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
What is Food
Merchandising?
Wikipedia Definition:
Displaying (FOOD)products in such a way that stimulates interest and entices customers to make a purchase.
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Great Food Merchandising:
Maximizes Sales Opportunities
Eases Customer Visual Examination
Manages Shrink (Loss)
Simplifies Employee Display Stocking
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Merchandising Influences& Opportunities
Acts of God / Weather
Mistakes & Accidents
Customer Timing
Time of Day
Product Quality Interference
Food Production Levels
Promotions
Holiday Planning
Scheduling Labor
Managing
How things look
Consider Controllable vs. Uncontrollable
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Merchandising Process, A Daily RoutineHow do we do it? How do we keep it that way?
Cull & Shrink & Rotation > Production Planning > Fill from Front to Back
Closing S.O.P. < Conditioning, Replenishment, & Sell Down < Team Meeting
COPYRIGHT 2012 NATIONAL RESTAURANT CONSULTANTS: JONATHAN RADUNS 585-750-0182 NATIONALRESTAURANTCONSULTANTS.COM
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Benchmarking Are you reaching your potential?
Sales per Square Foot
Average Tickets / Increases
Specific Product Sales or Increases
Monthly Profitability
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Visual Food Merchandising Techniques
4 PROVEN IDEAS
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Food Merchandising
Techniques
The Strike Zone
PositionProducts
Eye to Hipat arms length
Eye Level
High Margin
HipLevel
PopularItems
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Food Merchandising Techniques
Facings the Truth
Par display levels should
equal the product you can turn 3 times per
day.=12
sales/day=6
sales/day
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Food Merchandising Techniques
Similarity Proximity
Merchandise
similar
products
together.
vs.
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Food Merchandising
Techniques
Contrast
Use Contrast to define lines between different products
vs.
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
Food Merchandising
Techniques
Manicuring Displays
Continual
conditioning
and
making
emptiness
seem
intentional
instead of
random.
vs.
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
OUR CLIENT BEFORE: MISSED OPPORTUNITIES ABOUNDED EVEN IN THIS HIGHLY SUCCESSFUL, PROFITABLE FACILITY!
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
OUR CLIENT AFTER: AVERAGE TICKET INCREASES INSTANTLY GREW BY 4+ PERCENT
COPYRIGHT 2012 JONATHAN RADUNS 585-750-0182 MERCHANDISEFOOD.COM
We can help you:
Drive Profitability: Build better displays & support your retailers with new ideas
Beat Industry Averages with “Merchandising Best Practices” and lower shrink
Discover Cross-Merchandising & Operational Labor Efficiencies
Build Impulse Sales with Strategic Merchandising: Look Better, with results!
Creative: Concept/design & printing of signage, & marketing collateral support resources (kitting & fulfillment capabilities to store level), Branded tradeshow and industry promotional ideas
Marketing: Build categories & brand awareness from in-store to online.
Culinary: Recipe Development, Food Photography & Styling, Event Ideas
CALL NOW TO INCREASE SALES & PROFITS!
Jonathan Raduns, Food Merchandising ConsultantOffice: [email protected]
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Innovation & Success!
