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Merchandise presentation refers to the most

basic ways of presenting merchandise in an

orderly , understandable , easy to shop &

find the product format.A neat merchandise presentation helps

customers find products easily

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Grouping items makes it easy to buy

Place items in such a way that selecting &

decision making is faster(e.g Belt with

trousers)Use Vertical space but not too high nor too

low

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Know the right fixture for merchandise

Place merchandise in a way such that the

range of style is visible.

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1. Fresh Arrivals- 2Ways,4 Ways & Nesting

Table with appropriate signage New

Arrivals

2. Oddments/Cut Size Displayed at the backof the department on a round rack-with

special offer sign(4 Way can also be used

for cotton wear skirts , top etc).

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Fixtures in a department should be aligned in

neat rows from front to back.

Aisle Fixtures must have a spacing of not less

then 3 feet between them.Cross merchandise wherever possible the

more merchandise you cross , the more sales

will happen.

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Nesting tables must never be placed on the

aisle.

Aisles are- strictly- customer areas, to

browse through the merchandise.Nesting tables must always be neatly

stacked.

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Color

Coordinates

Brand Name

Price

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Colors:- People see colors buy colours

Coordinates :- Fashion Clothing dominance

by coordinates

Brand Name:- Cosmetics Dominance byBrand : Mabellion , Chambor ,Revlon

,lakme

Price :- Value driven store like Bigbazaar

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1. Books

i. Kids

ii. Fiction

iii. Classics

iv. School Books

v. Cooking

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Special Section

i. Best Sellers

ii. Famous Classics

iii. New

Arrivals/Launches

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1. Continental A to Z

2. Thai A to Z

3. Indian A to Z

4. Chinese A to Z5. Sea Food A to Z

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It has to be placed

Category wise , sub

categorized

according to colori.e gift pens , gel

pens etc.

Gel pens color wise

all black gel penstogether

All red gel pens

together

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a) Small items like

sharpeners

,erasers , etc. go

into canebaskets.

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b)Folders need to be

divided into

sections (with

tread with clipetc.)

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Then with in a

section , arrange

folders size-wise.

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c) Note books have

to be kept in a

single line, 4 line

etc.(Size Wise)

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a) Gift items must

have a signage.

b) Size of the

signage must beat least 3*3

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a) Details about

price, product &

brand can be

mentionedb) Photo frames

must be kept

according to

type-

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Similar one goes

together e.g

wooden, metal,

glass etc.With in a group ,

they must be

kept size- wise.

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a) CDs be it music

or movies have

to be displayed

category wise.For example

music can be

arranged in the

order ofClassical ,

instrumental ,

rock etc.

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b) Arrange the CD

titles in

alphabetical order

in their sections.Like, with in the

Hindi movies

section , arrange

the New Arrivalsalphabetically.

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(c) Special sections

at entrances or

focal points make

the display moreinteresting for e.g

Harry Potter Hits.

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a) Arrange category

wise scented

candles, floating

candles etc.b) Fragrance wise

Lavender,rose

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a) Once the

merchandise for

ladies ,kids &

men have beenseparated , divide

the items into

categories like

formal ,casual,sports , etc.

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b) Display shoes in

clusters/group

not in a straight

line.

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a) Kept either brandwise or price wise

, as per the store

format value

store ,life style

store & luxury

store.

b) In a value drivenstore The best

way to sell is

through price-

point e.g Big

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In a value driven

store The best

way to sell is

through price-point e.g Big

Bazaar

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c)In a lifestyle

store , display

brand- wise e.g

Nokia , Motorola &Samsung.

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d)In a luxury driven

store , keep the

merchandise

category wise e.g basic models ,

music phones ,

business phones

etc.

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Always try to

define sections e.g

infants , girls ,

boys etc.

Do not mix the

good brands with

the not- so- goodbrands e.g Indian

toys & Chinese

toys.

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Keep toys category

wise with in a

brand

Barbie dollsStuffed toys