Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Merchants of Doubt (Sony Pictures Classics)

Online Marketing/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for MERCHANTS OF DOUBT. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle

The campaign has 1,475 clicks (includes 931 bitly clicks), 6,532 content related page views and 185 social media interactions to date. The total reach for the Faceboo campaign was 25,449.

Print Ad Example

Print Editorial

Original Content Page Views – 516

Social Media Interactions - 154 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 230K+ to date. Clicks – 98 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 2,243

Clicks - 416

Campus Circle

Newsletter Emails – 21,584 Opens – 1,837

Weekly Newsletter Campaign Clicks– 30

Calendar Listing

Page Views – 71 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 116

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Sweepstakes Page

Page Views– 1,749 Entries – 1,016 to date SM Interactions - 31

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status